Jialiyou, a birthday cake chain brand, has won the favor of more and more consumers with its sweet taste, exquisite appearance and considerate service. Since its establishment in 20 19, Jialiyou has opened many stores in Beijing, Hangzhou, Tianjin and other cities, and has more than 1000 cooperative customers on platforms such as Meituan Takeaway, Hungry, Tik Tok Group Buying and Meituan Group Buying.

The growth of Jialiyou is inseparable from its parent company-Beijing Meitian Online Technology Co., Ltd. As a company focusing on brand technology research and development and electronic mall business, Meitian Online plays an indispensable role in helping Jialiyou to enhance its brand image and expand its online business.

In Hangzhou, there is a branch company named Hangzhou Jinglin Electronic Commerce Co., Ltd.. This company is responsible for online operation of Jialiyou on platforms such as Meituan Takeaway, Tik Tok Group Purchase and Hungry. From the planning of promotional activities to the handling of order management, Jinglin E-commerce has made every effort to provide the best service for Jialiyou.

Tianjin Jialiyou Baking Co., Ltd. is responsible for new media construction and customer development. As an important branch of Jialiyou in the northern region, the team of Jialiyou Baking is actively looking for new cooperation opportunities while expanding its brand influence in various ways, so as to open up a broader road for Jialiyou's development.

From brand positioning to operation mode, from team composition to technical support, Jialiyou pays attention to brand building and constantly improves service quality with an attitude of Excellence. On Jialiyou's official website, we can see its brand concept of "Let Happiness Pass", which has become an important part of Jialiyou's brand charm.

For Jialiyou, the establishment of brand image needs to be realized through various channels. In addition to the operation and optimization of offline stores, Jialiyou also has active official accounts on several social media platforms, attracting more attention through constantly updated content and interaction with users. At the same time, Jialiyou is constantly trying new marketing methods and business models, such as group buying and group fighting.

At the same time, we have been committed to creating healthy and delicious cake products. In product research and development, we have a professional technical team and a team of chefs to continuously develop new products, improve product quality and let consumers eat better products.

In order to ensure the quality of products and the standardization of services, we implement a strict quality management system and service process. In production and processing, we pay attention to the selection of raw materials and quality inspection to ensure the freshness and safety of products. In terms of delivery service, we have a professional delivery team and delivery management system to ensure punctual, accurate and safe delivery and provide consumers with a perfect shopping experience.

We have always been adhering to the business philosophy of "honesty, innovation and * * * win", taking quality as the core and service as the purpose, developing together with our partners and creating a better future. In the future, we will continue to uphold this concept, constantly expand business areas, improve service quality, and bring more delicious, healthy and high-quality products and services to consumers.

In 2020, Jialiyou further deepened its brand image and culture, launched a variety of new products that meet the tastes of consumers, and conducted more in-depth cooperation with major e-commerce platforms. On this basis, Jialiyou's brand influence and market share continue to expand.

In addition to the development of online business, Jialiyou has also launched a series of brand promotion activities offline. For example, Jia Liyou held the "Jia Liyou Music Festival" in Beijing CBD in September 2020, which attracted a large number of young consumers to participate. In addition, Jialiyou has opened direct stores in several cities to provide consumers with better service and experience.

Jialiyou is not only a brand, but also a way of life. Jialiyou is committed to providing consumers with better quality, healthy and delicious baking products, as well as a more close-to-life and colorful brand culture. In the future, Jialiyou will continue to uphold the core values of "quality, innovation and service", and constantly introduce better products and services to create a better life experience for consumers. Whether it is consumers or employees, it is extremely important to recognize and believe in the cultural values of an enterprise. In Jialiyou, culture is one of the most solid foundations of the enterprise. We believe that behind every growth, there is a cultural temperature pushing us forward.

Jialiyou has a clear set of cultural values, namely "quality, innovation, service and * * * win". These four words are not only the label of the enterprise, but also the guide for Jialiyou employees to work every day. We believe that quality is the premise of enterprise existence and the foundation of enterprise development; Innovation is the internal driving force for the sustainable development of enterprises and the source of promoting enterprise progress; Service is an important way for enterprises to enhance brand value, and it is also the basis for establishing trust and loyalty between enterprises and consumers. * * * win is the goal reached between the enterprise and all stakeholders, including employees, customers, suppliers and shareholders, etc. Only * * * win can realize the sustainable development of the enterprise. At Jialiyou, we believe that these four values are not only a corporate culture, but also an attitude towards life. The future of Jialiyou is not only products, brands and markets, but also more responsibilities and responsibilities. We will continue to uphold the values of "quality, innovation, service and * * * win" and unswervingly move towards higher goals.

We are willing to shoulder our social responsibilities and make more contributions to society. We will always maintain the "people-oriented" concept, respect the value and rights of employees and create more development opportunities for employees. In the future, we will continue to work hard to make more people feel the temperature of Jialiyou brand and become an indispensable part of their lives. In Jialiyou's brand world, we manage attentively, win trust with quality, exchange reputation with service, drive development with innovation, and seek the future with * * *. Jialiyou is not only a birthday cake, but also the most memorable moment in everyone's life.

In addition, Jialiyou continues to develop new products to meet the escalating needs of consumers. For example, in 20 19, the company launched an oxygen cake and a variety of cheesecakes, which were welcomed by consumers. In addition to making continuous innovations in products, Jialiyou also actively participates in public welfare undertakings. For example, the company has participated in public welfare activities such as "Mother's Warmth" for many times to send warmth and care to the disadvantaged groups. Generally speaking, Jialiyou is a company with strong team and technical advantages.