Kung Fu Animation combines the original brand information of Kaxilong with the new marketing goal of brand leap-forward development in the new era, and puts forward that Kaxilong can sublimate the five elements of "gold, wood, water, fire and earth" as the core of brand creativity in its animation marketing, re-create the cartoon image of Jinwei Wulong, realize the innovation and cooperation between animation and brand connotation, and open a new way for brand marketing.
2. Five elements of Casilong brand and its Jinwei Wulong upgrade.
Brand-new cartoon images of "Golden Dragon, Weiwei, Kaka, Xixi and Longlong" are created-the animation design of Jinwei's five dragons is the core link of Kaxilong brand animation marketing promotion. Around this center, Kung Fu animation is set in an all-round way from colors, attribute marks, facial expressions, skills, characteristics and characters, so that cartoon characters are more vivid and distinctive, rich in memory points; At the same time, the five elements of "gold, wood, water, fire and earth" are integrated to maximize the characteristics of the cartoon characters of Jinwei Wulong, which is more in line with the brand image of Caxilong and the application of its later products and corporate cartoons.
3, 3D technology to create the brand cartoon "Cassiron's Search for the Dragon"
Use high-end 3D technology to create the most visually enjoyable picture impact, and perfectly present the magical super power of Jinwei Wulong under 3D technology.
Around the brand-new image of Casilong, the five elements of super power of "Jinwei Wulong" are vividly displayed through 3D cool technology, and magical adventure stories are interpreted, bringing the most shocking cool action enjoyment to children.
The cartoon will also animate the image of Xiao Xiaobin, the brand image spokesperson of Casilon's "Next Station Happiness", and design and wear armor, similar to the dress of Xiaolong people. Through Xiao Xiaobin's lively and lovely cartoon character image and its influence, it is more humanized and childlike with Jinwei Wulong.
The film mainly conveys the brand concept of Casilong, such as fashion, innocence, liveliness, cuteness and courage, and sends a positive message to the majority of teenagers. Let the children have a * * * sound with cartoons, take risks with Jinwei Wulong, and turn them into their own happy growth journey.
The film also permeates the urban leisure sports children's products implanted with Casilong brand, and some information about the brand, especially some popular catchphrases, to deepen consumers' memory and make it a hidden advertisement, spread it and drive sales.
4, Casilong animation marketing momentum
Join hands with famous writers in China to create, publish and distribute Casilong animation books. At the same time, in cooperation with a number of well-known publishers in China, books will be distributed and promoted in tens of thousands of Xinhua bookstores and private bookstores across the country, and hundreds of supporting book signing activities will be held at the same time.
Planning and developing various online games, mobile games, community games, etc. based on the animation content of Casilong.
Make Casilong cartoon books into mobile comic and e-books, and distribute them on the iOS system and Android system of mobile phones and tablets.
Develop and design the first set of AI brand element system with the theme of "gold, wood, water, fire and earth" by Cassiron.
Online put the cartoon contents (videos, messages, pictures, etc.) of Kaxilong into cartoon official website (Tencent Animation, KU6 Animation, Kumi Animation, etc.), popular video platforms (Tudou, Youku, Ku6, 56, excited net, etc.), well-known forums (Maopu, Tianya, 19 Floor, etc.), Weibo (Tencent Weibo, Sina.
5. Kaxilong Animation Brand Value
Casilong animation has injected a fresh blood into the development of Quanzhou's creative industry, which has enabled Quanzhou's animation industry to rapidly expand the influence of animation brands with the help of the locally developed second industry, making the animation industry the fastest economic growth point in Quanzhou and creating extremely high economic benefits and values for Quanzhou's industry.