Converse changed its marketing strategy because of the decrease of seasonal limited production. Previously, the unit price was low and the output was high, the wages of workers per unit time were not high, and the product quality was average. Later, the production was changed to one month, and then the goods were released one month later, so the output was reduced and the salary per unit time was increased accordingly.

Converse was born in 1908. From the beginning, we insisted on the independent design of the brand and did not follow it. At first, only rubber shoes were produced, but soon tennis shoes and basketball shoes came into being. Converse's global headquarters officially landed in Boston, USA. Retro, popular and environmentally friendly ALLSTAR canvas shoes are the spiritual symbol of American culture. With their free and unrestrained dress patterns, they have become loyal partners of young people who pursue self-fashion. In China market, the three most proud classics listed now are ChuckTaylorAllStar, JackPurcell and Cons.