As far as I know, there are usually the following ways:
1) Raise the entry threshold.
For communities with scarce or high-quality content, users' access threshold will be improved. By setting moats and user classification, users who really need content will enter and users who don't really need content will leave. Users who enter usually actively participate in community discussions to make the atmosphere of the community active.
This kind of practice is usually very common in this form of forums, such as the invitation mechanism of 1024, the moat of Shanghai Sonic Forum 100 hours a long time ago, many forums can only post and reply to view the content x hours after registration, and different user groups have different reading rights.
Content, different reading rights of different user groups, etc.
The advantage of this method is that users who enter will voluntarily and actively participate in community content and exchange their activity for the right to obtain content; Its disadvantage is that if its content is not scarce or irreplaceable, users will choose communities with lower thresholds instead of following the footsteps of community operations to let operators achieve their active goals.
2) Establish standards for users to participate in community operations according to the prescribed actions.
The content format of public comment was such a role at that time. The original content contributors of public comments are all comments written according to this comment content format:
Very, very good hotpot. I have never liked hot pot, especially mala Tang, but even if this place is so far away (take a taxi from Hongqiao Road on Line 3 15), I will still consider going there often, not all for shoeshine:)
I have never eaten such a good Sichuan pot in Shanghai, and I feel the aroma of the soup. White soup is also very mellow and worth drinking; Alcohol is worth drinking;
Seasoning can be self-help, but only a bowl of red soup is used instead. A good pot bottom can be without seasoning;
It's good to catch slippery cattle (28);
The fresh fat sausage is actually a half-cooked braised large intestine (26), which is also quite wonderful. Because I share a table with someone, I asked for two plates.
The tripe (26) is black and reassuring, and the technique of seven ups and downs is reasonable. As long as the operation is followed, the taste will not be old, but the chrysanthemum tripe (26) is difficult to master.
Amorphophallus konjac silk (10) tastes good, especially the knot is very q;
Old brand mutton (26) Taopao is said to be ordinary mutton. In fact, she doesn't like mutton, so her credibility is not high. In fact, it is very good mutton;
The performance of the old Kung Fu noodle (4) is even more wonderful than expected. Don't miss it for the first time.
For dessert, the old-fashioned apple pie (8) and the old-fashioned crisp (12) are very good. If you know oolong tea will be delivered last, you should keep it with the tea.
Environmental services are good, but these are not very important to me, especially when the services are booming. The rare thing is that the taste is really good, so although I don't like Sichuan pot very much, I still scored a rare 4 points. I sincerely hope they can become popular.
Later comments directly represent the form:
Why are you doing this?
Because this can standardize the content published by users, lower the threshold for users to use, and let more users participate in the affairs of community content provision.
Facts have also proved that this practice is reliable.
Sina Weibo also has a word limit of 140, so that users can find that it is not difficult to make content, thus separating the form of Weibo from the form of blog in the past, so that users can find that the threshold for making content is actually very low. As long as they express their opinions within the specified number of words, they can generate a content. Users who don't publish content can also have something to do through attention and hacking. Different types of users can also have their own actions through forwarding, @, comments, private messages and post-praise.
Similar to Zhihu, Zhihu only made such an attempt in asking questions, but still adopted an open-ended writing method for the answers to the content that really needed to be contributed, which was determined by the product characteristics, but it also proved that it did not play a better role in promoting users to contribute content.
3) Create ideological conflicts and let users take sides spontaneously.
First of all, this is a risky practice. At the same time, it is also a way to create user activity and user introduction in a short time.
Usually, this operation mode uses social hotspots to form various initial contents from different angles and positions, and then through means, users who agree with different views can find each other and create conflicts, thus causing users to stand in line, such as the previous Sino-Korean war. I believe that at that time, the user activity of many communities and forums that used this method had a good improvement.
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