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Analysis of Bullwhip Effect in Joint Inventory Management Mode of Supply Chain
Traditional supply chain management is just a horizontal integration, which connects pre-designated suppliers, manufacturers, distributors, retailers and customers in turn through communication media. This kind of supply chain focuses on internal connection, which is inflexible and limited to point-to-point integration.

Moreover, the cost of the supply chain is high and the efficiency is low. If one link of the supply chain breaks, the whole supply chain will be paralyzed. For the vast majority of traditional enterprises, their internal business processes and information transmission methods can not quickly respond to changes in market demand, which often leads to inventory backlog and increased costs; In addition, due to the inability to deliver goods in time, customer satisfaction is reduced, and the logistics from upstream suppliers to downstream and finally to customers is slow and inefficient.

Traditional mode:

Supplier (manufacturer)-distributor (wholesaler)-retailer-end consumer

Due to the asymmetry of information flow, inventory will inevitably occur. This phenomenon is called "bullwhip effect" because the supply chain goes up and the demand fluctuates more.

The powerful function of "Zhangtong" is mainly reflected in the following two points:

1, process management (GPS positioning, plane display, photographing)

2. Real data collection (inventory management, competitive product information data, promotion policy implementation)

The "palm reading" mode of AsiaInfo;

-Logistics party

Terminal retailer-distributor (wholesaler)

-Supplier (manufacturer)

Asia News "Zhang Wutong" maximizes the work value of field personnel through its real-time management of workflow and standardized action monitoring, and quickly obtains the real data needed by enterprises-through management, real and accurate data can be quickly obtained.

The obtained data are true and fast, and can be used for various decisions of enterprises-production strategy, promotion strategy and product strategy (important data: invoicing data).

AsiaInfo's "PDA" solution;

1, realize information sharing-truly collect terminal sales data, shorten delivery time and reduce batch size.

2. Improve the operation-standardize the operation action and accurately predict the order data of the point of sale.

3. Stabilizing prices-information collection of competitive products and implementation of preferential policies.

4. Establish strategic partnership-match the information of manufacturers, distributors and retailers.

Concept: "Zhang Wutong" joint inventory management method under supply chain

AsiaInfo's "Handheld Communication" Solution

Features: Risk-sharing inventory management model based on the integration of all dealers, emphasizing the joint participation of both parties.

Supply chain inventory

-Information * * *

-The supplier has a complete inventory.

-accurately predict the ordering data at the point of sale.

(1) Basic problems of informatization.

(2) standardization.

(3) Information security.

(4) Access to information resources.

(5) The distribution of benefits among members in each link of the supply chain.

(6) Inventory problem.

Countermeasures: In order to realize "zero inventory", replace physical inventory with information inventory and improve the overall benefit of enterprises, it is necessary to strengthen the real-time information sharing among suppliers, manufacturers and customers to ensure the authenticity, reliability and real-time accuracy of "information inventory".