② Central symmetrical picture. A symmetrical picture with a central vertical axis or a horizontal axis or a central point is called a central symmetrical picture.
③ Diagonal balanced picture. Have a strong sense of movement. A picture in which the main images are distributed diagonally is called a diagonal balanced picture.
④ Scatter balanced picture. The theme image is scattered in size. Or distributed on the screen according to C-shape, S-shape, etc. And form a certain space perspective feeling picture. It's called a scatter balanced picture.
⑤ Plane repetitive picture. There is almost no distinction between the size of the theme image. Evenly dispersed or neatly arranged. A picture that produces a repetitive effect is called a plane repetitive picture.
⑥ Contrast symmetrical pictures. The picture is similar to symmetry, but it also presents a strewn at random contrast relationship (that is, contrast difference), so it forms a sharp contrast picture, which is called contrast symmetry picture.
⑦ Balanced picture. The main image is in one corner of the picture and the secondary image is in the corresponding other corner, which is called a balanced picture.
⑧ Central relaxed picture. The center of the picture is relaxed, leaving a lot of blanks, and the image is scattered outside the center, which makes people daydream. This composition is called the center-relaxed picture.
25 tricks to teach you to design awesome posters. Poster design is full of countless possibilities. It doesn't have to stick to the rules, but it can be bold and creative. Posters also have a variety of types, either the headline of the concert or the text with a large amount of information. No matter what type, the key is to find a balance between title, text, pictures and logo. Now, let's share 25 tips with friends who love poster design to help students make wonderful posters.
0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.
In the example below, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock.
Another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.
You can also control the number of colors used to see how the poster below uses only red and black to create an eye-catching effect with strong contrast.
Try different fonts. Sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure that the auxiliary font is simple.
Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.
03 Divide the visual level
Posters should be easy to read quickly and play an eye-catching role, so it is particularly important to classify information levels. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.
Using negative space to form clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.
Delete redundant elements, less is more.
Sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes are connected with each other and then form new shapes, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.
The possibilities of composition
When all the information, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.
The poster below was designed by Calamargraphic for Malaga Festival, and the text information was placed on the upper right side of the poster, and then the colorful characters were used to go to the text information together.
Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.
The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful.
How to make a poster design? Recommend a few super easy-to-use tools, even if you design a small white, you can easily make a tall poster:
1、Chuangkit
Chuangkit () is a super powerful online poster-making artifact. I have used it for almost three years. Making posters is as simple as making PPT. You can make all kinds of posters just by dragging each element onto the canvas.
It provides all kinds of materials, such as posters, picture books, leaflets, invitations, marketing long pictures and business cards. ......
Basically, you can find everything you want.
For example, the cover of this fashion magazine:
Click the selected element to edit it, and you can drag it at any time like PPT. The operation is really super white.
There are many original illustrations and materials to choose from, and you can make tall posters directly online:
By dragging, you can put all kinds of original elements into your own design without any copyright risk:
This is the cover picture of WeChat combined with original photos and illustrations of the platform. Although it can't be compared with Ps God, it is enough for daily use:
2, Canva- paintable
Canva is a super global design tool website. With reference to the website template, Xiaobai can also make high-profile posters.
First of all, there are many template materials that can be referenced, and it is ok to basically apply them.
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If you are not satisfied with the template material, Canva also has a free library of pictures, fonts and illustrations, and you can also create tall posters yourself. The picture below shows the effect of combining two templates, is it ok?
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There are also many special effects tools available in Canva station, which can generate tall effects with one click. (For example, let's make the above picture in the style of Tik Tok.)
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It's really super convenient. Similar platforms include Fanke Quick Map and Fotor online design, all of which can achieve similar effects. Each platform has its own advantages and can be used in combination.
For example, the matting function of Fanke Quick Map is very easy to use, and it is very convenient to matting into material with one key:
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Of course, if you want to make a more demanding and professional poster, I still recommend you to study the knowledge of graphic design and play with these tools.
Finally, share some design principles:
1, alignment principle
In layout design, alignment can make the visual effect uniform, and the layout looks clear, tidy and orderly, which is very suitable for beginners.
In the principle of alignment, it also includes left alignment, right alignment, center alignment and alignment at both ends, which can make the picture more neat, clear and orderly.
Example-This poster is aligned to the left:
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2, the principle of contrast
The principle of contrast is to put different colors, shapes, sizes, lines and other elements in a layout, giving people a sense of visual emphasis and more organized information content.
For example, this poster uses the principle of contrast, which makes the overall picture of the poster very strong:
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3, the principle of noise reduction
In a poster, except the background itself, generally no more than three colors and fonts are used, which can make the whole poster look more concise and clear, and will not give readers visual pressure.
For example, this poster uses the principle of noise reduction:
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4, the principle of blank space
Blanking was originally a common technique in the creation of Chinese artistic works, which means that in the artistic creation of calligraphy and painting, in order to make the picture and composition of the whole work more harmonious and exquisite, the corresponding blank is intentionally left, leaving room for imagination.
At present, this function is often used in posters and art design.
For example, the following posters all use the effect of the principle of blank space:
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