1, price
2. Geographical location
3. Is consumption really cost-effective?
These are the three most important factors for most users to decide whether to buy products. Looking at these three factors alone, we can know that users are going for products, not websites. Of course, the reputation of the website has played a role in the status quo of the Thousand Regiments War. In addition to the above three points, half of users will also consider whether the reputation of the website has passed. Of course, the criteria for passing the customs are not the same. Some surveyed users have rarely heard of the name of the group buying website. There are also some users who have some brand preferences, which are related to personal preferences. For example, I personally prefer Meituan and Mino. This preference comes from the good experience of group buying of these two websites in the early days. On the other hand, these two websites are relatively good in experience, service and product quality, so I will give priority to group buying. Generally speaking, the user loyalty of group buying websites is relatively low.