Now some tobaccos have used the QR code anti-counterfeiting technology. You can understand that the "Love Check Authentic" APP is to use the QR code on the product, so that consumers can check the authenticity with one click of the code, and they can also interact with consumers through this QR code, which is very sticky.

And the world "brand is also more eye-catching because of the innovative cooperation of" Microsoft technical support ".

Baisha's scientific and technological ideal

For Baisha Group, it is no accident to adopt this high-tech means.

In the tobacco industry, especially high-end products, counterfeiting has always been a headache, and Baisha is no exception. It is urgent to solve the problem of anti-counterfeiting when considering the troubles caused by the loss of state tax revenue and consumers' antipathy, and the well-designed Baisha ultra-luxury product "Harmony with the World" which will be put on the market at the end of 2005 after more than a year of painstaking research and development. Lupin made a decision without much hesitation and agreed to implement the project.

Just after the Spring Festival in 2005, Lu Ping, president of Baisha Group, made an appointment with Zhou Jingzhi, general manager of Shenzhen Shimu (China) Co., Ltd., who was visiting Changsha, and technical experts from Microsoft. After learning about the two-dimensional code anti-counterfeiting identification technology jointly launched by Shimu Company and Microsoft, Lu Ping and her management team were tempted. The most attractive thing about this scheme is of course its unique anti-counterfeiting function-after consumers buy products, as long as they use a camera phone with prefabricated ten-eye code anti-counterfeiting technology to take pictures of the bar code on the incense box, the authentication information of the products will be displayed on the screen of the mobile phone.

Baisha Group decided to use this anti-counterfeiting technology not only in the packaging of Harmony World, but also in the other two products of Harmony brand series, Zihe, which costs more than 200 yuan, and Jipinhe, which costs more than 800 yuan. Since 2005 1 February 10, the products of "He" series produced by Baisha Group have been labeled with new anti-counterfeiting labels. In 20061month, Baisha will complete the product packaging replacement, so that consumers can identify the high-quality products of Baisha through mobile phones.

Although only some consumers can see the identification code by downloading software from Baisha website and Shimizu company website, more consumers can use this function by downloading software from Shimizu website. It is reported that almost all famous mobile phone manufacturers, including Nokia, Motorola and Samsung, will reach a cooperation agreement with Shimizu to pre-install Shimizu identification software on camera phones. By the middle of 2006, this mobile phone with anti-counterfeiting identification function will be fully listed.

Baisha is not Microsoft's only customer in the tobacco industry, but it is the most unique business operation model. "Microsoft is willing to cooperate with companies with innovative ideas and choose Baisha Group because Baisha is in line with Microsoft in concept." Chen Yongzheng, president of Microsoft Greater China, told reporters in an interview that this successful case is also very valuable for Microsoft's future technology promotion. "