Shichahai Yinjingqiao

There is an old Beijing snack store

billboards, foreign tourists Xiaofang a little bit confused:

"belly, enema I know,

how to deep fry squid, deep fry chicken wings, deep fry durian pastry

is also counted as a snack in old Beijing?"

Donghuamen, fresh fish mouth, Dashilar, Shichahai and other attractions

found "old Beijing" signs everywhere

Some even have nothing to do with Beijing at all

......

< Donghuamen

Taiwanese barbecue sausages called old Beijing snacks

Meng Lingyue, a well-known local blogger and native Beijinger, has long collected a large number of cases of abuse of the "Old Beijing" logo. "During the peak tourist season in May and October 2018, I received forty or fifty private letters exposing the misuse of the Old Beijing logo." Meng Lingyue said, shrimp sticks, chow mein, American fried chicken, etc. have been labeled as "Old Beijing" logo, so he is a Beijing child is very surprised, he was most impressed by a netizen exposure of the "Old Beijing bubble noodles".

Tourist feedback is somewhat different, Yang Yang from the northeast said: "I want to buy some souvenirs to go home, it is best to have the characteristics of the old Beijing, but it seems that in addition to the cloisonné bracelet and the old Beijing shoes, other things, other tourist cities have ah."

Fresh Fish Mouth

Lo-boiled food stores also do Northeast stew

One store put out an eye-catching menu, and under the big "Old Beijing Snacks," it reads "Dog Difficulty Buns," "Dan Dan Noodles," "Hot and Sour Noodles," "Fish Scented Meat" and "Fish Scented Meat," and "Fish Scented Meat," and so on.

Another store is not far behind, in addition to the dog indifferent buns, there are also famous northwest food oat noodles nest, oat noodles, fish, knife-shaved noodles and so on. The neighboring Hutong, once one of the birthplaces of old Beijing snacks, now has a restaurant selling not only halibut, but also Northeastern stews and Sichuan cuisine.

Dashilar

"Old Beijing Car Hanger"

Fresh Fish Mouth is very close to Dashilar, which is very crowded with tourists on the first day of the year, and all the tourist souvenir stores are in great business. The first day of the Lunar New Year is the first day of the Lunar New Year. The rabbit, silk man, Beijing embroidery ...... in Dashilar can find a lot of both heritage and innovation of the unique Beijing souvenirs. However, the situation is still not clear.

An old Beijing handicraft gift store in front of a prominent position hanging a large string of "old Beijing exquisite car hangings", priced at 10 yuan to 30 yuan, the origin is Zhejiang. Whether from the process or the subject matter, these car hangings with the "old Beijing" can not find a relationship.

Shichahai

"Vietnamese cigarettes" in Beijing

Municipal People's Congress:

"Old Beijing" is the most important and most important of all.

"Beijing people do not know the Beijing thing" blogger, city people's Congress Meng Lingyue said, not real old Beijing goods, seriously hurt the Beijing culture, but also hurt the Beijing culture, and also hurt the Beijing culture, and also hurt the Beijing culture. The Beijing culture has been harmed, but also the good memories of the Beijing people, but also in the hearts of foreign tourists to the Beijing culture black.

"'Old Beijing noodles' that microblogging is enthusiastic netizens to take photos, then there are millions of readers, it can be seen that everyone is still very disgusted with this situation." Meng Lingyue received private messages from netizens, including a variety of old Beijing goods that do not live up to their name, such as old Beijing dirty buns, old Beijing fried noodles and so on.

Meng Lingyue said, "I think the old Beijing things, in addition to history, stories, but also have a certain **** knowledge, that is, most of the Beijing people are more recognized, can be called 'old Beijing'." He believes that Old Beijing itself is not only a good memory of Beijing, but also represents the culture of Beijing, foreign tourists see the three words "Old Beijing", that represents the culture of Beijing , "Beijingers not only want to retain their own good memories, but also I want to show the best side of Beijing to foreign tourists, if everything is used 'old Beijing', undoubtedly damage the image of Beijing."

Meng Lingyue suggests that industry and commerce, culture and tourism departments take the lead in organizing relevant scholars, experts, and consumer reviews, establishing an official "Old Beijing" logo, regulating its use, first regulating the scope of application of the category, then regulating the use of the brand, and finally regulating the product, similar to the review mechanism of Beijing's Old Beijing, and then regulating the use of the brand, similar to the review mechanism of Beijing's Old Beijing. The first is to regulate the scope of application of the category, then the use of the brand, and finally the product, similar to the evaluation mechanism of Beijing's old brands, to regulate the use of the three words "Old Beijing".


This is a great opportunity for us to share our knowledge and experience with you and your peers, and to help you make the most of your time in the industry.

However, Zhu Yi is also worried that it is difficult to develop a unified "Old Beijing" standard, "because folklore is a living heritage, it is dynamic. With the development of the times, perhaps 20 or 30 years later, our early New China things can compete with the 'old Beijing'." He felt that this requires the development of norms reflecting certain skills, in addition, more guidance and publicity, so that more people understand the connotation of the old Beijing.

Zhu Yi to Quanjude roast duck as an example, "Quanjude then just launched the hanging oven roast duck, as opposed to the cheap square of the stewed oven roast duck, that is something new, innovative, pioneering awareness. Nowadays, Quanjude has developed into a long-established brand." There are also folklore like the CCTV Spring Festival Gala of more than 30 years of history, the same innovative gems, and in a few decades, it will develop into a new folklore.

"The emergence of so many 'old Beijing' in the streets actually shows that our people, with the improvement of the standard of living, also have a higher demand for consumption, not only will spend money, but also to enjoy a certain cultural connotation. Merchants are launching these 'Old Beijing' goods to meet the demand. If you can better guide, or very conducive to the dissemination of our old Beijing culture."

Image | Sun Yi

Producer | Wang Yi

Editor | Su Yue, Hong Yuan Yuan