Q1:2 million Red Star Macalline, what is the market value of the original shares after listing? It should be worth about 20 million yuan and held for a long time. Q2: What is the name of the CEO of Red Star Macalline? Bian Deqiang Q3: Red Star Macalline Development Course Full Name: Red Star Macalline Group Red Star Macalline ranked among the top 50 private enterprises in China for five consecutive years. In 2007, he won the "Domestic Influential Brand Leader Award" and "Home Improvement Industry Influential Brand Leader Award". Key words: Red Star, Red Star Macalline, Red Star Group, mahogany, ceramics, bathroom, home textiles, building materials, shopping malls, hypermarkets, furniture, furniture city, home chain, joining, investment promotion, renting, investment promotion, brand agency, talent recruitment, preferential promotion, public welfare undertakings. Since the establishment of 1986, Red Star Macalline Chain Group has been committed to creating a warm and harmonious home and improving consumers' home life quality. Up to now, 30 hypermarkets have been opened in Beijing, Shanghai, Chengdu, Tianjin, Nanjing, Changsha, Nanchang, Jinan, Dongying, Changzhou, Wuxi, Yangzhou, Xuzhou, Lianyungang and Chongqing, with a total market size of 1.88 million square meters and a total market size of 2,000. In the past twenty years, Red Star Group has always adhered to the principle of "being meticulous and taking reputation as its life; Diligent and pragmatic, regard today as backward "enterprise spirit, actively implement the national brand market chain operation and brand management strategy of" binding world-famous brands ",and take the lead in launching the" market-oriented operation and market-oriented management "model in the country, which has been highly affirmed by authoritative experts such as Wu Jinglian and Wei Jie, and is known as" Red Star Macalline Management Model ". And in China home furnishing industry, it initiated the good faith initiative of "Red Star Macalline takes full responsibility for all the goods sold", which made creative contributions to the development and prosperity of China furniture and building materials market. Red Star Group ranks among the top 30 private enterprises in China for three consecutive years, and ranks first in the market competitiveness of private enterprises in China in 2002. In 2003, it was selected as the most competitive brand in China 100 again. In 2004, it won the titles of "Top 50 Private Enterprises in China in 2004" and "Top 50 Chain Enterprises in China". Red Star has successively won the honors of "China Integrity Enterprise", "National Integrity Construction Demonstration Unit", "China Quality Miles Excellent Achievement Award" and "China Green Ecological Home Demonstration Mall", and was awarded the title of "Advanced Unit for Employment and Re-employment" by the All-China Federation of Industry and Commerce and the Ministry of Labor and Social Security. In 2005, Red Star Group was awarded the honorary title of "National Civilized Unit" by the Steering Committee of Spiritual Civilization Construction of China, and won the honorary titles of "The Most Influential Brand in China Home Furnishing Market", "China Honesty Demonstration Unit", "The National Visiting Demonstration Unit for Creating Learning Organizations", "The Most Influential Brand in China Home Furnishing Industry", "The Top Ten Competitive Stars in China Home Furnishing Industry" and "The First Brand in China's Core Competitiveness". Macalline, a red star famous for its culture, is the vice president of corporate culture in China. In 2004, China Corporate Culture Promotion Association awarded Red Star "Top Ten Outstanding Contributors to Corporate Culture Construction in China" and Che Jianxin was also awarded "Top Ten Outstanding Individuals in Corporate Culture Construction in China". In 2005, it won the "Top Ten Outstanding Units of Corporate Culture Construction in China" and the "2005 National Special Contribution Award for Corporate Culture Construction" again. The brand chain hypermarket built by Red Star Macalline is not only a simple commercial circulation attribute; The household goods sold by Red Star Store are not only ordinary goods, but also a kind of "home culture" and "home art", leading the public to a high-quality life concept and lifestyle. Red Star people advocate a happy culture of "happy study, happy work and happy life". They not only pursue the happiness of study and work, but also experience the happiness of life at work, so that every red star can live a wonderful life! Red Star Macalline also made great efforts to build a learning enterprise, actively carried out five disciplines of self-transcendence, mental model, * * common vision, team learning and systematic thinking, and took the cultivation of patriotic Chinese national spiritual character as the sixth discipline of the enterprise, creating a "Red Star Macalline Learning Enterprise Model" that conforms to national conditions, people's feelings and enterprise conditions. In September 2005, the International Organization Learning Association held the second global forum in Vienna, Austria. Red Star Group was invited to attend the meeting and gave a special speech entitled "Learning has given me a new life". Peter, the founder of the International Learning Organization and the author of the Fifth Practice? Dr. Shengji personally led all the core members of the International Organization Learning Association to attend and spoke highly of it. This is the first time that private enterprises in China and enterprises in China have stepped onto the big stage of international organization learning. Peter. In September, 2002, Dr. Shengji wrote an inscription for Red Star Group: Enjoy service in happiness and experience happiness in service. Use your study to bring higher, faster and stronger enterprises. Over the years, Red Star Group has been enthusiastic about social welfare undertakings and glorious undertakings, actively giving back to the society, and specially set up the "Red Star Glory Fund" to help the needy, the elderly and the disabled. 1999, Red Star invested 1 10,000 yuan to set up the "Red Star Group Glorious Poverty Alleviation Fund", which was the first "Million Glorious Poverty Alleviation Fund" in Changzhou and was rated as "Top Ten Good Things of Spiritual Civilization in Changzhou"; In 2003, Red Star actively responded to the call of Jiangsu Guang Cai Century Forest issued by Jiangsu Guang Cai Business Promotion Association, and took the lead in donating 1 10,000 yuan to build "Jiangsu Guang Cai Century Forest"? Red Star Macalline Garden ",planting 5,000 mu of Italian poplar forest free of charge in Sheyang coastal area of northern Jiangsu. Red Star Group was awarded the "National Greening Contribution Award" by Che Jianxin in 2005 for its outstanding contribution to the glorious cause and greening cause of the country. From 2004 to 2005, Red Star Group donated RMB 1 10,000 to the people of Lhasa three times to build the office building of the Lhasa Federation of Industry and Commerce and support the development of the private economy in Lhasa. In 2005, Red Star Group donated 2 million yuan to build a welfare home in Cao Yang, which was listed as a practical project in Shanghai in 2004. At the end of 2005, Red Star Group donated 654.38 million yuan to Changzhou Charity Foundation to set up an orphan relief fund, and 654.38 million yuan to Jiangsu Charity Foundation ... Since its establishment, Red Star has donated more than190,000 yuan to public welfare undertakings such as flood relief, glorious cause and Hope Project. The common vision of Red Star is: by 2008, 40 brand chain supermarkets will be built, and China's home furnishing industry will become a "Wal-Mart" and an international enterprise group; By 2020, 200 brand chain stores will be built to build the world commercial brand of the Chinese nation. Che Jianxin Che Jianxin, CEO of Red Star Macalline, 1966, was born in Changzhou, Jiangsu Province in July. He is currently the CEO of Red Star Group. At present, his main social posts are: Executive Committee of All-China Federation of Industry and Commerce, Vice President of China Building Materials Industry Economic Research Association, Vice President of China Decoration Building Materials Association, Vice President of China Furniture Association, Vice President of Jiangsu Federation of Industry and Commerce, Standing Committee of Jiangsu Furniture Association, Standing Committee of Jiangsu Youth Federation, Representative of Changzhou Municipal People's Congress, CPPCC of Changzhou, Executive Committee of Changzhou Federation of Industry and Commerce, and Changzhou Enterprise Trade Union. Vice President of Entrepreneur Association is employed by: visiting researcher of Personnel Research Institute of China Personnel Science Research Institute of Ministry of Personnel; Visiting Professor, Business Administration Research Center, Renmin University of China; Re-examination examiner for MBA entrance examination of China Renmin University Business School; Researcher of Jiangsu Xiaokang and Modernization Research Center, etc. From 65438 to 0986, Che Jianxin started his business with a loan of 600 yuan. After 22 years of struggle, 38 brand supermarket chains have been established, with a total market size of over 3 million square meters. In 2007, the total sales exceeded 654.38+0.5 billion yuan, making it the first brand in China's home furnishing industry. Che Jianxin has become an expert in human resources in his long-term employment research and practice. He once said: "College students become' primary school students' without studying for three years; And a' pupil' can become a' college student' as long as he keeps on studying. "His office and home are full of all kinds of books; He took a book in the car and his carry-on bag. Books never leave, pens never leave. He is diligent in thinking, attaches importance to the theoretical research of enterprise strategy and human resource development and management, and has written more than 30 theoretical works, totaling 65,438 words. Many theories and practices of talent potential development initiated by him in China, such as "electric light and power grid" and "management beyond eight hours", have positive practical significance for innovating talent development theory and popularizing modern advanced talent development theory. 2001-in 2002, he was invited to attend the first international forum on learning enterprises and the 11th academic seminar on management, industry and universities at home and abroad, to discuss the construction of learning organizations with Dr. Peter Shengji, and to talk about corporate culture with Panasonic and Haier. On September 6, 200513-/KLOC-0, the International Organization Learning Association held the second Global Forum in Vienna, Austria. Che Jianxin was invited to attend the meeting and gave a special speech entitled "Learning gives me a new life". Dr. Peter Shengji personally led all the core members of the International Organization Learning Association to attend and spoke highly of it. This is the first time that private enterprises in China and enterprises in China have stepped onto the big stage of international organization learning. At the invitation of Guanghua School of Management, Peking University, Tsinghua University School of Economics and Management, Yangzhou University Business School and Hohai University, he gave lectures on corporate culture, learning organization and human resources development. Because of his unremitting exploration and efforts in the development and management of human resources, in 2002, the Personnel Research Institute of China Institute of Personnel Science of the Ministry of Personnel and the Business Administration Research Center of China Renmin University hired him as a visiting researcher and a visiting professor respectively, and in 2005, he was hired as the re-examination examiner for the MBA entrance examination of the Business School of China Renmin University. Che Jianxin is a very caring person. For employees, he regards them as "customers" and is the most valuable asset. Party committees, trade unions, committees for respecting the elderly, committees for health and longevity, committees for caring for the next generation, and domestic service centers all take it as their responsibility to serve employees well, helping employees and their families to do practical things and do tens of thousands of good things every year; To the society, he gets rich and thinks about the source, and really returns. At present, the Red Star chain market he founded has attracted nearly 20,000 people to find employment and re-employment. He clearly proposed to lead 200,000 people to a well-off society and become rich. Because of its outstanding business performance, outstanding leadership, profound theoretical accomplishment and noble personality charm, it was awarded "China Outstanding Entrepreneur", "Top Ten Outstanding Individuals in Corporate Culture Construction in China in 2004", "China Special Contribution Award in 2005", "China Outstanding Contribution Award in 2006" and "China Corporate Culture Promotion Association". Home furnishing industry leading brand award, national outstanding private entrepreneur who cares for employees, China home furnishing industry man of the year in 2005, glorious land greening award, top ten outstanding young people in Jiangsu Province, top ten entrepreneurs in brand building in Jiangsu Province, and model worker. On March 28th, 2007, at the press conference of "2006 CCTV Annual Employer Survey" held by CCTV, Red Star Macalline was shortlisted among the top ten employers, becoming the only shortlisted brand in China's home furnishing industry. Q4: What are the famous strategic positioning cases in China? Gu Junhui's strategic positioning consultation guides Quantum Hi-Tech to confront international giants. It took two years to break the dilemma, and its market value exceeded 654.38+0.5 billion from 654.38+0.5 billion, making it a global leader. Help Xinchao Media to break the monopoly of the industry and achieve the new giant of elevator media in three years; Help the agricultural brand Luyeyuan achieve a leap of 30 million to 4 billion in four years; Promote Xinfeng snacks to realize the old-fashioned Phoenix Nie _, and become the "first cage in China" from loss to listing of the new third board within three years; Created in the new category of bird's nest drinking water, the sales exceeded 65.438+0.5 billion yuan in more than one year. As a pioneer in the research and practice of positioning theory, Gu Junhui persistently spread the positioning theory. Every year, more than 1000 enterprises strive to improve the strategic thinking of China entrepreneurs and learn the positioning theory of building a brand system, including BAIC Group, Yili Group, Dabeinong, Yanchang Petroleum, Red Star Macalline, Xinchao Media, Jinmailang, Jinzizi, Zheng Da Group, Hook Technology, Icon Floor, Four Seasons Muge, Haohao, Banmu Huatian and many other well-known enterprises. The answer comes from Baidu Encyclopedia. Q5: What are the strategic partners of Red Star Macalline? Ah, many famous furniture brands, such as CITIC, Bai Sen and so on. There are also many famous building materials, such as Kohler and toto. The picture you show is an activity between you and your new partner Ju Gu. I heard that the scene is quite grand.