It is reported that Li Liqun has endorsed Chubang Soy Sauce for many years, and the slogan "Sun foot 180 days" has long been deeply rooted in people's hearts. However, Li Liqun's wrong words in this interview with Taiwanese media did bring trouble to Chubang Soy Sauce, and even a piece of it was scolded, so it was a last resort to cancel the contract and replace it with a new spokesperson.
Speaking of it, Li Liqun, the old opera bone, first attracted attention in early May this year. At that time, Shanghai was experiencing a blockade, and Li Liqun himself was restricted from activities in the community. In the past two months, Li Liqun frequently updated videos through his personal account. Because of his lovable style and grounded language, it also promoted the positive energy of fighting the epidemic to some extent, so Li Liqun's account increased by millions of fans in a short time.
However, in an interview with a Taiwanese media reporter, Li Liqun not only claimed that he was "the person who loves Taiwan Province the most", but also admitted that he would stick to the treasure island even if he fought. Not only that, Li Liqun also trumpeted the protection of Taiwan Province by the United States, thinking that China would never oppose the United States. This shows that Li Liqun does not support reunification from the heart.
After the public opinion began to ferment, Li Liqun also explained through his personal account that he was bewitched by reporters and fell into the pit dug by the media. The real intention was not so, but this article did not arouse the understanding of netizens. Instead, it brought a large-scale cyber violence to Li Liqun. Li Liqun's short video account, which was frequently updated, announced that it had stopped, and his fans were also decreasing.
Before he became online celebrity, Li Liqun was a household name in mainland China, and he played Wei Zhongxian in Xinlongmen Inn, Ouyang Feng in the Richie Jen version of The Condor Heroes, Li Dazui in Two Arrogants, and Dragon King in the East China Sea in Spring. This time, Li Liqun regained popularity with a low-key and grounded attitude towards life, and gained many loyal fans.
In the soy sauce market where there are many brands such as "Jiajia" and "Haitian", the chef can win a place. Besides the product quality and taste, Li Liqun, the spokesperson, can be said to have contributed a lot. Some netizens found that Chubang Soy Sauce has changed its spokesperson, from Li Liqun in the past to Yun-peng Yue now. From Li Liqun to Yun-peng Yue, the positioning of Chubang Soy Sauce has not changed, and its main focus is people-friendly, grounded and loving life. Yun-peng Yue is also a food lover, who likes thin-skinned jiaozi best and often shares his daily life with netizens.
What puzzles people is that Mr. Li Liqun clearly speaks well, and has really made great contributions to brand promotion in the past few months. Why should he be replaced at this moment? In this regard, many netizens speculated that the replacement of the spokesperson of Chubang Soy Sauce may be related to the public opinion controversy recently triggered by Li Liqun. Li Liqun's inappropriate words have had a series of consequences. Not only netizens began to boycott his film and television works, but also a certain brand of soy sauce that he once endorsed was replaced by Yun-peng Yue. There is only one China in the world. As sons and daughters of China, we should love our motherland and hope for its early reunification.
Not to mention Li Liqun's trust in Chubang soy sauce, which is a rare situation among spokespersons. In addition, the product of soy sauce has a wide audience and does not need any young idols to help promote it, so Xiaobian really thinks this is not very wise.
Chubang soy sauce may also be worried about Li Liqun's rollover. After all, since he returned to Taiwan Province, there have been many controversies in his speech and behavior, and even some people called him a swing earlier, so Chubang soy sauce worry is also reasonable. Li Liqun has worked and lived in the mainland for so many years, and everyone can see clearly what he is like. Don't slander an old artist just because of some rumors on the Internet, which is very irresponsible.
Of course, there is no regret medicine in this world. As an adult, he should be punished if he makes a mistake. Even if Li Liqun has made great contributions to promoting the development of the entertainment industry, it can't be regarded as a "gold medal for avoiding death". In a word, it is correct for Chubang Soy Sauce to terminate the contract with him. As for whether it involves the claim, it depends on the mutual affection between them.
"There is only one in China", which was reprinted by many celebrities. This time, the problems in mainland China and Taiwan Province have really become a bit stiff. Even CCTV News has begun to agree that there is only one China, but some people's positions have been bombarded by many netizens.