Young people have a milk tea addiction, the market is very hot tea drink brands, but the competition is also quite fierce, serious homogenization phenomenon.

The following brand of "soybean milk tea" brings a new experience to young people with innovative products and a new national trend design style.

"Lai Tea Workshop", "Lai" is the same as "Lai", a cup of tea, a direct and easy to remember brand name, so that young people remember this new brand.

The logo design is also straightforward and easy to remember, with a fun and creative "hook finger" graphic that expresses the meaning of "come and have a cup of tea".

The tagline: "A cup of tea for good luck" echoes the brand name and the national culture.

With the expression of young people's favorite, we created IP images for the brand, based on traditional China dolls, and created traditional and fashionable IP images "Ah Lai" and "Cha Cha".

The IP images are combined with the "hook finger" action to continue the brand symbol to the end.

The brand image was eventually applied to the product packaging, peripheral materials, and store space, so that in addition to the product, young people can feel more thoughtful and cultural, distinctive tea brands.