In recent years, with the change of consumer demand and the progress of manufacturing technology, the categories of soy sauce in China are constantly changing. Soy sauce developed from ordinary soy sauce to soy sauce and soy sauce, and then slowly developed into a variety of soy sauces on the market at present. With the acceleration of consumers' dietary consumption upgrading, the soy sauce category in China will gradually extend to health features, and some high-quality and high-end soy sauce products will gradually appear on consumers' dining tables.
Low salt soy sauce is very popular in the market.
Long-term high salt intake will increase the risk of diseases such as hypertension and cardiovascular disease. In recent years, China has vigorously carried out salt control actions, and residents' awareness of salt reduction has become stronger and stronger. According to the Research Report on Food Health Development in Ten Cities of China (2020) released by Kexin Food and Nutrition Information Exchange Center, consumers have a higher recognition of "three reductions" (reducing salt, reducing oil and reducing sugar), among which reducing salt is the most urgent but the most difficult.
The salt content in condiment soy sauce can not be ignored, and the salt content in general soy sauce reaches about 15-20%. With the vigorous development of the national salt reduction campaign, condiment enterprises have introduced salt-reduced soy sauce. Taking Jiajia Food as an example, it first put forward the concept of salt reduction on 20 19. At present, the series products of Jiajia Food include four categories: reduced salt super soy sauce, reduced salt super soy sauce, reduced salt super soy sauce and super fresh salt super soy sauce. The degree of salt reduction is about 30%, which has promoted the rapid growth of Jiajia Food in recent two years.
-For more data, please refer to the Market Demand Forecast and Investment Strategic Planning Analysis Report of China Condiment Industry by Forward-looking Industry Research Institute.