In-station optimization:
In-site optimization, as its name implies, refers to the internal optimization of the website, that is, the internal optimization of the website itself. SEO site optimization includes code tag optimization, content optimization and URL optimization.
In-site optimization, from buying website domain name to buying space, has embodied basic optimization skills.
In-site server settings, 404 pages and 30 1 settings all belong to in-site optimization, and the content layout, column layout and static optimization of the website are all considered in-site optimization.
Website content publishing, sharing interaction, internal chain construction, breadcrumb navigation, label optimization, etc. are also considered as in-station optimization.
Off-site optimization:
Off-site optimization refers to the external optimization of the website, that is, adding external links. Off-site optimization is a very general term, including external links of websites and brand promotion of websites.
Link exchange
I believe many friends know that friendship links can actually bring external links to our website and appropriately increase the weight of the website. However, when we are looking for friendly links on the website, we should pay attention to some problems, preferably those of our peers. For example, our website construction, it is best to find a website construction, not to make clothes. Even if its PR is high and contains a lot, it will not play a great role in our website. The exchange of friendship links should be strictly in accordance with the requirements, the snapshot should not exceed one week, and the number of included and external links should be at least 100, preferably PR, and the keywords of the website should rank high. I always look at these when I make friendship links, which is also the most basic.
You can go to Baidu's friendship link platform, which provides a resource for us to do external links. We can publish information on the website, and many platforms are good, so we included it the next day.
forum
Bookmark collection
I heard from many friends that bookmark collection can improve the external links of the website. I did a lot of things before, but I didn't know what the effect was, so I didn't do it. I will make my optimized websites one by one.
Q&A platform
Asking and answering is a bit cumbersome, but it is very helpful for us to provide website weight and increase the external chain of the website. It is suggested that Baidu take a look at Zhihu and search and answer these two platforms. The information of these two platforms is sought by many people and is also timely information. Compared with other Q&A platforms, it has a large number of people and high quality.
Resource station
The resource station is a website where we can publish information. We can build our own website by adding our own website links to articles, and we can also publish articles on other websites, such as A5, chinaz, Twitter and so on. These stations were quickly included by Baidu, which can be said to be a second inclusion. We need to have quality and original writing articles. If we pass the examination, it will be a good external link, and it is also possible for other websites to reprint it directly, which will bring a certain number of external links. This is also one of the external chain work I often do.
classified catalog
Some large classified websites usually have high weights, and classified websites have two advantages: weight and brand promotion.
Weibo platform
Some Weibo will also be included by Baidu, ranking very high. If it passes the certification, it can bring traffic to the website and promote the brand.