Zhu said: "If you have dreams, you can look forward to the future, and if you have endless motivation, you can create a better life." I wish him and Yurun a dream come true!
Zhu has been in charge of the overall situation for almost two years. Is Yurun developing well?
Zhu (left 1) and Executive Vice President (right 1) introduced Yurun Food Industrial Park.
On the evening of 65438 on October 22nd last year/KLOC-0, Hong Kong stocks Yurun Food and A-share Central Shopping Mall both announced heavy news: after nearly four years, Zhu's case finally made new progress and he returned to China.
Zhu, the former richest man in Jiangsu, regained his freedom, which also ushered in a turning point in the Yurun debt crisis. He has been in charge of the overall situation of the enterprise for almost two years, and has also implemented a series of powerful changes, but the enterprise still faces some practical difficulties. Can it develop better?
Yurun has been established for more than 20 years, which is more than just a brand. Its industries cover all aspects of people's livelihood such as food, clothing, housing, transportation and play, and it owns Yurun Food (1068. HK) and Central Shopping Mall (600280. Shh).
Zhu is the founder of Yurun Group, which was founded in 1993. 200 yuan started from scratch and was once known as the "first butcher" in China. He works hard and is the richest man in Jiangsu in Lian Deng. However, during Zhu's detention in Hangzhou 140 1 day, Yurun was also in trouble. Both listed companies were involved in the debt quagmire, Yurun Food suffered huge losses, and the whole group was on the verge of bankruptcy.
Zhu, Chairman of Yurun Holding Group
Last year, Zhu was awarded the medal for the 70th anniversary of the founding of New China. He was very moved. He said: This medal is very precious. This honor belongs not only to him, but also to130,000 Yurun people.
There is a saying in "Caigen Tan": "I am given by your family, and I am despised by others." What does this sentence taste like when life is ups and downs?
During Zhu's low tide, Nanjing still awarded him this medal, which not only affirmed his and Yurun's many contributions to society, but also gave him confidence and motivation to rally.
Will Yurun Group develop better at present? Zhu is currently facing many practical difficulties. He also needs more time and more potential energy to help Yurun get out of the current predicament.
The central shopping mall (*ST Upper Middle School), which has been listed for 20 years, still wears a star and a hat. According to the announcement, as of 65438+February 1 1, the total proportion of equity pledge was 55.9%. In the third quarter, revenue declined, with a loss of15.25 million yuan and a debt ratio of 93.77.
On the evening of 165438+ 10/7, *ST Shangzhong announced that the application for restructuring of Dihua Industrial and Yurun Holdings was accepted by Nanjing Intermediate People's Court.
The "Yurun Food" listed in Hong Kong has even declined and become a "fairy stock". 18 February/8 noon, the stock price was only 0.70 yuan per share, the total market value was only12.76 million yuan, and the net assets per share were-1.052 yuan.
Yurun Holding Group, like the "Seven sons of Yurun", has seven industrial sectors, including food, real estate, commerce, logistics, tourism, finance and construction. For Zhu, the key to the reorganization of Yurun is that he must first pick out which one can be nurtured, nurtured and strengthened among the "Seven sons of Yurun".
There is a shortage of milk, and everyone needs someone to feed him. They can only make a choice. Although they are sad and hard to give up, they must make a decisive choice.
Zhu's daughter
After Zhu's return, his son and daughter formally entered the front desk, and the division of labor was not separated. His son Zhu Jun focuses on the central shopping mall, while his daughter Zhu Yuan is in charge of Yurun Food.
My sister Zhu Yuan is 34 years old, and my brother Zhu Jun is 365,438+0 years old. Both of them have overseas study experience. It is also good for Zhu to let a son and a woman control their two listed companies separately, take over early and inherit early, and let them accept more tempering. Of course, how old they are, they also need to "get on the horse and give a ride."
Zhu's return is more intuitive in the changes within the enterprise, or the changes in personnel. After arranging for the second generation to take over the baton, many "Yurun Department" elders also withdrew. At present, Yurun Food lost money again in the first three quarters of this year, and the performance crisis has not improved. In addition, the high debt ratio is also a big problem. Previously, Yurun poached the former director and president of competitor Shuanghui Nomadic, but the effectiveness of the "fire fighting captain" remains to be tested.
Among the "seven sons of Yurun", real estate seems to be the most crucial one. Earlier, it was reported that Zhu was personally grasping the real estate sector, hoping to launch real estate.
Yurun Real Estate has hired Wang, the former vice president of Guangdong real estate company Cedar, who was an executive of Wanda Group under Wang Jianlin in his early years. The introduction of outsiders as executives also confirms Zhu's layout of real estate. It's right from the direction. Real estate, a key sector, is also conducive to revitalizing some difficult assets of Yurun Department and activating them.
However, time may not always wait for Zhu, and there are still many problems to be solved. In May this year, Zhu Jun, Chairman of *ST Shangzhong (600280), presided over the shareholders' meeting of the Central Shopping Mall. When asked if he could "turn losses into profits" this year, he responded with the words "do my best".
Zhu's road to "getting rich" is like this.
Zhu remembers his old mother.
2065438+At the end of September, 2009, Zhu issued "Yurun Zhu: Mom, have a nice trip".
Zhu said that after he returned to Nanjing last January, he first sent his old father away. Eight months later, his old mother left forever. "In the most difficult stage of my life, my parents both left, which made me heartbroken."
Zhu also mentioned that his mother gave birth to him at a high-risk age of 42. He said, "When I was a child, my mother's clothes were always old. After sewing, mending and mending, they are always washed clean and everything can be worn for many years. " I still remember when I was a child, there was delicious food at home, and my mother always said' I don't like it', which would definitely be left for my sister and me to eat. Mothers refuse to eat more so-called good things and spend more money on themselves, just to let their children eat and wear warm clothes and go to school. "
Zhu, 1964, was born in a poor rural family in Tongcheng, Anhui.
During the "3-year natural disaster", his two brothers starved to death; His mother was born in poverty, worked hard and brought up her sister and his children with great pains. "However, every inch of grass has a lot of affection, I have won three Chunhui", which may be the great motivation for Zhu to choose to start a business and change his destiny later!
Zhu (right) met with the leaders of Tongcheng, his hometown.
Zhu used to have three names, namely Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Zhu, Later, I added "Bei", hoping to make a fortune and make a lot of money. Whether it is "Yurun Group" signboard or company meeting place, "golden" seems to be the standard background color, which also represents his personal preference!
Frequent renaming is a "change of fortune" from the perspective of Feng Shui, but from the perspective of psychology, it is also the kind of restless psychological change in one's inner subconscious. Perhaps, this also gives Zhu Yisheng a seemingly reasonable explanation for his ups and downs.
"Flowers bloom inside the wall, but red outside the wall". Jiangsu, especially Nanjing, is a blessed land or "land of wealth" for many Anhui people. Many star enterprises in Nanjing, Jiangsu are from Anhui. Yurunzhu is a native of Tongcheng, Zhang and Suning, Anhui Province. My ancestral home is Tianchang, Anhui Province, and I moved to Nanjing with my family. In addition, Ji Changqun, the founder of Shengfeng and Shengfeng Holdings and the boss of the "Construction Engineering Department", also made his fortune in Nanjing. He is from Dangtu, Anhui, which is the "Anhui phenomenon" of the rich in Jiangsu.
In 2008, Zhu (right) donated money to the earthquake-stricken areas in Sichuan.
At that time, Zhu, a poor farmer, was admitted to the Department of Economic Management of Hefei University of Technology by studying Carp yue longmen, and was assigned to a shipping company under the Provincial Communications Department after graduation. 60 yuan earned a month's salary, and the work was very leisurely. Zhu didn't want to sit at his desk until he died. Only one year later, he resigned and went to sea with 200 yuan's savings.
1990, he started from scratch, with no funds and no useful social background. According to a friend, the aquatic products business is profitable, so I plunged into it. In just two years, he found the doorway of the industry, earned 4.8 million yuan and won the first bucket of gold in his life. However, he feels that doing trade, no matter how well it is done, is just an "inventory". It is better to do business in a down-to-earth manner.
Walking along the Yangtze River, Zhu thinks that people always eat meat. China has a population of one billion, so making meat products must be a long-term good career. So he left the aquaculture industry and set up a meat processing factory in Hefei 1992, but half a year passed and he didn't make any money because of the bad business environment at that time. After some investigation, he moved the whole enterprise to Nanjing. 1June, 993, Zhu,, founded Yurun in Nanjing.
The old saying doesn't mean: a thousand things are not as good as one! Later, Zhu returned to Hefei as a "guest" and told the story of the past when he was forced to move out. Local officials were shocked and began to rectify the investment environment.
Zhu Scholarship (Teaching) Project
The sudden change of Yurun is Zhu's bold acquisition. From 65438 to 0996, the restructuring of state-owned enterprises was in full swing, and the "Zero Acquisition" of Nanjing Cannery was staged, which was the first case of "private enterprises acquiring state-owned enterprises" in Jiangsu Province, and it was also a highlight in Zhu's life.
200 1, Zhu created a "myth of rain embellishment" that surprised the industry. Yurun Group's annual sales amount to 3.4 billion yuan. In 2005, "Yurun Food" successfully landed on the Hong Kong Stock Exchange. If Zhu cong 1989 went to sea, it took him only 12 years to make it into Forbes' rich list and become the richest man in Jiangsu, which is also the first 15 year since he started his business.
20 1 1 year, Yurun became the largest slaughter enterprise in China, with total assets as high as 35.8 billion yuan, ranking eighth in the list of the top 500 private enterprises in China. Known as the "First Butcher" in China, Zhu Nian is only 47 years old.
At the peak of its career, the market value of Yurun Food and Central Shopping Mall alone reached 1000 billion, and Yurun Group's revenue exceeded 1000 billion for many years, attracting more than 65.438+0.3 million employees at the most. After listing, Yurun expanded its industrial layout upstream and built a large number of pig slaughtering industrial bases all over the country. Objectively speaking, Yurun has made certain contributions to society, especially in helping agricultural industrialization and improving employment in poverty-stricken areas.
Like many people in crisis, after his success, Zhu was blindfolded and uneasily diversified. In addition to real estate, Yurun also founded life insurance, and cooperated with brands such as DreamWorks and Sony to get involved in the cultural circle. In addition, Yurun Group's industrial chain also extends to logistics, tourism, commerce and other fields.
Zhu (middle)
Diversified cross-border, many of them are "eye-catching" operations, and some of his industries are riddled with holes and it is difficult to save themselves. No wonder during his stay in Hangzhou, some media reported that some pig breeding bases he invested in, "The grass grows taller than people, and I didn't hear a pig cry."
When "Yurun Food" went public in Hong Kong, Zhu also used Mengniu's way to "gamble" with Goldman Sachs and Hehe, but made a lot of profits. Strong gambling also laid the groundwork for his future defeat.
Later, in his most difficult days, Sunac Sun Hongbin stayed in Nanjing for several weeks, trying to acquire assets such as real estate owned by Yurun Group. In addition, Country Garden, Poly, Blu-ray Development and other housing companies have also had contact with Yurun.
Fortunately, the Zhu family's shares in two listed companies are stable, which also gives him greater flexibility and room for change when he "returns home" in the future, especially when cracking the debt crisis, and also gives him some resilience when he regains his glory in the future.
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