? There will be a lot of activities carried out during the year, this time the boss or the teacher will let us do an activity program, activity program refers to a written plan designated for a particular activity, do you know how to write an activity program? I collected and organized the "supermarket mid-autumn promotion activities copy (practical 6)", I hope it can help you, please collect.
Supermarket mid-autumn promotion activities copy (practical 6) a? Activity theme: welcome the Mid-Autumn Festival, celebrate the Mid-Autumn Festival
? Activities:
? I. Mid-Autumn Mooncake Exhibition
? Activity mode:
?1. Exhibit a variety of mooncake gift boxes and loose mooncakes from different manufacturers, and display them in a variety of ways to give people a sense of abundance. And joint manufacturers to launch different levels of discounts, give small gifts and other promotional activities.
? You can divide the display area according to the moon cake filling, such as meat-filled moon cakes, sugar-free moon cakes, fruit-filled moon cakes and so on. At the same time, you can open some well-known brand moon cake counter.
?2. Launch of the Mid-Autumn Festival gift combination package: the moon cake with other health care products class gift combination packaged together, divided into several grades, such as 88 yuan, 188 yuan, 288 yuan ....
? Mid-Autumn Festival, people buy gifts to honor the elderly or gift friends, generally in addition to buying moon cakes, but also buy some other what gifts, generally more health care products and so on, will be moon cakes and other gift combinations together, not only to facilitate the purchase of the customer, in the price can also be taken to a certain degree of preferential treatment.
?3. On-site production of moon cakes: last year's moon cake storm may still have a shadow in the minds of many people, in order to allow customers to remove this mentality, on-site production of moon cakes is a good way to unite manufacturers on-site production.
? II. "Bring the moon home"
? During the event, shopping for more than 100 yuan, send a keychain hanging with the moon, the moon keychain in various shapes, exquisite production, engraved with some blessings: such as Happy Mid-Autumn Festival, wishing beauty, peace, happiness and other words, as well as some descriptions of the Mid-Autumn Festival and the moon's poetry and phrases.
? Operation Instructions:
?1. Keychains are customized by the mall, according to the mall sales to determine the number of customized, each keychain customized cost control within one dollar.
?2. On the keychain engraved with the name of the mall, you can also combine with the blessing, such as "___ Commercial Building wishes you a happy Mid-Autumn Festival.
?3. Receive the keychain at the designated place of the mall with the shopping ticket, one for 100 yuan, two for 200 yuan, and so on. Stamp on the ticket after collection.
?
? Activity time: ___
? Snatch, snatch duration of "ten minutes", in the snatch time to buy goods are 20% off, discount calculation at the cash register, to the cash register settlement time shall prevail, to the shopping mall music time as a sign, when a specific music, that is, the start of the snatch time.
? Operating instructions:
? _ No prior notice of the specific "snatch" time, pay attention to maintain the site order.
? _Specify that some products do not participate in the snatch, and in the scene with a poster notice.
? _This activity can also be taken in the rush to buy the goods purchased during the time to return 30% of the amount of money paid for the practice, with the amount of money on the shopping ticket and time to the service desk to get the amount of money back.
? Note: The supermarket can launch the Mid-Autumn Festival daily commodity specials, the daily launch of two to three kinds of special low-priced goods, through the special low-priced goods to drive the sale of other goods, these special low-priced goods are with the Mid-Autumn Festival has a certain connection with the other shopping malls compared to the price of these commodities to have an absolute competitive advantage.
?
? Time: Mid-Autumn Festival day)
? Place: the square in front of the mall
? Co-organizer: a certain studio or a certain film company
? Operation Instructions:
? _ can set up a scene on the spot, or build a pavilion to create the ancient charm of the Mid-Autumn Festival, or set up a modern reunion celebration scene.
? _ is to take the name of the mall into the picture, you can remember the mall when you see the photo later.
? V. Special service measures:
? For many customers, moon cakes are to buy, the types and prices of moon cakes in various shopping centers are similar, because the general customers choose to buy nearby, that is more convenient. How to make it more convenient for customers, how to attract customers from other shopping malls to this mall to buy it, you need to introduce distinctive service measures.
?1. moon cake phone order: half a month in advance in the newspaper, shopping mall bulletin boards, shopping mall posters published on the moon cake ordering phone, where the purchase of moon cakes full of more than 100 yuan, direct delivery, the unit collective purchase can enjoy a 10% discount.
?2. Customized mooncakes: with manufacturers to cooperate with the launch of customized mooncake service, announced the customized phone number, specific customization. After all, the customer's taste needs are different, there are some special customers will have some special requirements, moon cake customization is not only a shopping mall service content expansion, but also reflects the business from the details of the customer.
?4. moon cakes on behalf of the delivery, on behalf of the mail: Where in the city, directly on behalf of the home; where the field, through the post office and other express mail to home. This service can add a certain service charge, such as an additional 10 yuan. Living in the city of busy people, perhaps you have a variety of reasons, can not personally send gifts to your family, elders, friends, the mall will do for you, your gifts to them, and send sincere blessings.
? Other activities briefly:
?1. Mid-Autumn Dining Feast: Mid-Autumn Festival in addition to eating mooncakes, the family will have to eat a reunion meal together, the mall supermarkets can interact with the catering industry, with a catering hotel to cooperate, the launch of a shopping full of 300 yuan to send 20% off coupons, or shopping full of how much the raffle to give away a free dining coupon.
?2. Mid-autumn festival, of course, without singing and dancing, can contact some amateur singing and dancing combination to the mall entrance stage performance to create a lively atmosphere of the Mid-Autumn Festival.
##end Supermarket Mid-Autumn Festival promotional activities copywriting (practical 6) Part II? I. Activity purpose
? In this promotional activity enterprises from the goods in the goods, first of all by the relevant product . Suppliers and manufacturers to consumers to make a commitment (mainly to some relevant print ads and in-store pop to do publicity). Secondly, a series of thematic promotional activities in the store, such as 1. from the commodity, through the "delicious breakfast" "green love" series of thematic activities for customers in the shopping as a good adviser, guide consumption, improve the price and quality of the store's image. 2. from the details of the service, a supermarket in the city to open up a chain of three stores, the direct rivals are a chain of 11 local private supermarkets. So you can "buy goods outside" to expand the consumer base, looking for potential consumers.
? With the 9.10 Teachers' Day and the Mid-Autumn Festival, the campaign is positioned as an "emotional promotion" to create demand for consumers, to promote the corporate culture, to find business differentiation, and ultimately to enhance customer loyalty.
? II. Activity time
? The first stage September 8 - September 10
? The second phase September 24 - September 29
? III. Activities
? Central theme: Mid-autumn full of eyes, healthy flavor is spreading!
? Theme 1: green flavor
?1. Select some or all of the goods with "green food logo" in the store as a special price target goods for centralized promotions.
?2. Vegetable and fruit areas in conjunction with the relevant local state health departments to carry out on-site quarantine and make the relevant certification mark.
? Theme two: assured good gifts to send love!
? (1)Activity location: supermarket center showroom
? (2) activities:
? a. First of all, the supermarket planning department in the pre-promotional publicity, to participate in the exhibition and on-site production of the supply or producer of the quality of the goods to make the commitment to the print advertisement publicity.
?b. Strict hygiene requirements must be imposed on all staff participating in the production of mooncakes.
?c. There are three small production stations on site, so that shopping experience the fun of making, the customers involved in the production of material incentives (prizes provided by the manufacturer)
? IV. Publicity
? (1) 1000 special price signs dedicated to this thematic promotion
? (2) Three local newspapers, 500,000 copies of print ads
? (3) 50,000 copies of in-store pop posters
? V. Activity budget cost
? Newspaper advertising 50,000 yuan;
? 50,000 yuan for all kinds of pop in the store;
? Coordination costs of the relevant departments 5,000 yuan;
?" The cost of "buying a car from outside" is 3,000 yuan;
? Other costs 5,000 yuan; total **** 163,000 yuan
? Sixth, sales projections
? Mooncake sales are expected to increase by 20% over the same period last year
? Other goods are expected to increase sales by 50% over the same period last year
Supermarket Mid-Autumn Festival promotional activities copy (practical 6) Article 3? I: Purpose
? Promote yourself through the atmosphere of the festival;
? Increase the popularity of the company;
? To lay the foundation for post-holiday popularity.
? Second: the idea
? Since the opening of the Mid-Autumn Festival is a traditional Chinese festival in the city and the countryside side by side with the popularity of the festival, it can be said that the various merchants have gone to great lengths to create value for a great time. And, after the Mid-Autumn Festival is immediately after the National Day, the National Day of the seven-day holiday is a rare promotional opportunity in the year.
? Since we opened, due to the impact of various conditions. Business conditions have not been very ideal, our brand image, no consumer mouth to do a good job spreading.
? Two festivals come one after another, is a big turning point for us. We must let the customer get some value in us, so that the creation of mouth beer and create activities after the popularity of our Mid-Autumn Festival, the National Day activities of the main purpose of strengthening the quality of service in the inner periphery, the lineup of performances, preferential gifts with the periphery of the publicity and advertising, I believe that will give consumers a new feeling.
? Third: the scene layout
? Mid-Autumn Festival, National Day are the traditional festivals of the Chinese people, in terms of cloth can not be alternative and really want to mass, in a festive way to the main, mainly red, in order to reduce the cost of cloth, may use some of the Mid-Autumn Festival, the National Day are to be used with other sets.
?1: the perimeter to elastic-based, mainly to make up for some of the empty places, so that the whole field becomes more full, will not appear monotonous.
?2: Stage perimeter, the top, available some of the dodo gold ball, VCD disks hanging to subsidize the refraction of the light, increase the effect of the scene lighting.
?3: Around the ceiling can hang some lanterns, rendering the atmosphere of the Mid-Autumn Festival, to the National Day can be removed, until the Spring Festival can be used again.
?4: In the National Day can hang some of the size of the national flag, adding the atmosphere of the motherland's birthday
?5: In the entrance to the right side of the glass and the running glass can be made of large posters, indicating that the activities of the festival
?6: In the DJ desk side of the conspicuous place, hanging "Happy Mid-Autumn Festival", "Celebrate the National Day", "Happy Mid-Autumn Festival", "Celebrate the National Day", "Celebrate the National Day", "Happy Mid-Autumn Festival", "Celebrate the National Day". V: Activity benefits
? All consumers in the x month xx before the booking can get the company to give a special snacks
?1: Arrange the chef to launch each of the two "Mid-Autumn Festival - National Day" special dishes or snacks
?2: Mid-Autumn Festival night, each table, box to send a moon cake
? moon cake
?3: Consumption of xx yuan to send the equivalent of 50 yuan in face value of a consumer coupon
?4: Where consumption of a bottle of Maotai beer to send a lottery coupon for the night
?5: the ability to consume and the potential of some of the ladies and the coffee coupon
?6: Maotai beer sponsors are asked to consume Maotai beer on the night of the consumer to give a gift
?8: The sponsor of the beer to the consumer to give a gift
?9: The sponsor of the beer to the consumer of the beer to give a gift
?10: The sponsor of the beer to the consumer to give a gift
?7: x:xx -------xx:xx consumers, you can get a Mid-Autumn Moon Cake and a special snacks
?8: Prizes set: x month xx: xx yuan
?October 1: xx yuan
?October 2: xx yuan
?October 3: xx yuan
? strong> ? Six: the day of the event schedule
?xx:xx ----xx:xx daytime business hours.
?xx:xx----xx:xx Pop, slow rock music.
?xx:xx----xx:xx Singers, brass, brass shows, slow rock.
?xx: xx----xxx: xx event raffle.
?xx:xx---- end of slow rock.
? VII: Advertising
? Outside
?1: 40 banners.
?2: leaflets xx (Metro xx).
? {distributed along the street, posted along the street xxxx copies}.
? Inside:
?1. DJ booth, waiter publicity.
?2. Posters.
? Items to be purchased and customized for the event:
? Mooncakes xx CD disks 50 sheets of elastic cloth 10 kilograms of wire 2 pounds of art knife 3 scissors 3 nails 2 inches 2 pounds.
? Small hammer 2 cement nails 1 box of lanterns 20 national flags 30 small national flags 3xx face gilded ball xx advertising supplies.
? Banners 40 flyers: xx copies of the inner perimeter publicity advertising a number of.
? Consumption coupons coffee coupons.
Supermarket Mid-Autumn Festival promotional activities copywriting (practical 6) Article 4? A prelude
? The annual promotion of the great opportunity "Mid-Autumn Festival" is coming, in addition this year and XX years, the same as the Mid-Autumn Festival (September 14) and National Day (October 1) is very close to each other, for the business, more challenging. Therefore, the ability to do a good job of this activity, on whether or not to achieve the whole year's sales targets, etc. are particularly important, while seizing the consumer's consumer psychology, in the Mid-Autumn Festival, the National Day period, to maximize the flow of people, enhance the popularity of expanding the sales of the mall, is bound to increase the market share of the full Xin supermarket stores, increase the reputation of the full Xin supermarket.
? Second, the theme of the event: "Welcome the National Day to celebrate the Mid-Autumn Festival"
? Third, the activity time: 20xx.09.07-20xx.10.5
? Fourth, the purpose of the activities:
?1) to "Mid-Autumn Festival, National Day" as an opportunity, through the planning of a series of activities, to further publicize the overall image of the enterprise, to improve the enterprise's visibility in the customers and suppliers and reputation;
?2) with the help of the "Mid-Autumn Festival", "National Day" and other festivals, planning and implementation of a series of large-scale promotional activities to stimulate the consumer base, to attract the target consumer groups and potential consumer groups, to maximize the expansion of sales;
?3) Through the planning of a range of activities
? V. Activity object: customers, suppliers, employees
? Six, the activities of the advertising slogan:
?1) welcome the National Day to celebrate the Mid-Autumn Festival
?2) the full moon Mid-Autumn Festival love Quanxin
?3) full of love full of the moon to celebrate the country
?4) Mid-Autumn Festival Quanxin thick your hometown love!
?5)The Mid-Autumn Festival is a great gift to the family
?6)The moon is full of flowers and flowers
?7)The whole Xin sends warmth to you during the festive season
?8)The gift of the festival
?9)Warmly celebrate the 59th anniversary of the founding of the Chinese People's Republic and the State of China!
?10)Quality, service, value for money!
?11)Caring for the community residents *** build a warm home
Supermarket Mid-Autumn Festival promotional activities copy (practical 6) Article 5? "Joy in Hualian, the love is thicker"
?1, XX Mid-Autumn Gourmet Festival - Mooncake Exhibition
? Combined with the food festival held "famous moon to celebrate the Mid-Autumn Festival - brand-name mooncake exhibition", focusing on the introduction of brand-name mooncake manufacturers of new mooncakes with different characteristics and flavors.
?2, XX year tonic health care products festival
? Mid-Autumn Festival has always been the peak season for sales of health care products, especially after recent years of health care advertisements large-scale "gift health" publicity, Mid-Autumn Festival gift selection of health care consumers have become more and more, from the other hand, due to the health care products have a fairly lucrative profit margins, so the supplier, whether it is in the promotional, or in conjunction with the Efforts should be quite large. Therefore, the full integration of health care manufacturers of the Mid-Autumn Festival promotional activities, to carry out a nourishing health care festival, on the one hand, can effectively reduce the cost of promotion, on the other hand, can also effectively stimulate the health care products in the festival sales.
?3, XX years of famous wine and specialty products metropolis exhibition
? The Mid-Autumn Festival is already the peak season for wine sales, coupled with the National Day wedding banquet peak, wine consumption potential is quite large, so by carrying out the famous wine and specialty products Aggregation Exhibition can further stimulate the growth of wine sales. (Cigarettes are not allowed to do activities, we can use cigarettes, wine, health care products, etc. made of gift baskets, and then reduce the price of sales, it can be avoided.)
?4, "Hualian sent love, Mid-Autumn Gift"
? Where the purchase of moon cakes or tonic in this supermarket full of 200 yuan, that is, to send a beautiful gift. (Gifts suggested for red wine, lighters and other fashion items)
? National Day: "Joyful National Day Ode to Joy, Hualian Gifts for the Day"
?1, "Joyful Ode to Luck"
? The lucky carousel will not stop spinning, and the big gifts will be given continuously!
? Where the supermarket shopping full of 66 yuan or more customers have the opportunity to turn the lucky carousel once, 132 yuan twice, and so on! You can get the corresponding prizes in the pointer.
?2, "Happy Affordable Ode"
? National Day 7 days of vacation, every day to launch a super shocking price. So that customers can feel the real benefits.
?3, "Happy Membership Ode"
? Launched hundreds of member goods, so that members can feel, take the membership card and not take the membership card has a substantial difference. Let customers who are not members see the benefits of membership and want to become our members. To make Hualian's membership card become one of the items that must be carried.
?4, "Happy Fashion Ode"
? Fashion home textiles and gifts, happy coupon giveaway!
? Where the home textile shopping full 100 yuan, you can get 20 yuan of home textile shopping coupon. Shopping 200 yuan can get two, and so on! (Suggestion: home textile can also be for the National Day wedding climax, in the form of packages to stimulate the newlyweds to buy in sets.)
? Fifth, the activities with:
? Procurement Division: Negotiate with suppliers on activities, gifts related to the appropriate.
? Operation Division: the site, the ground pile to provide.
? Planning Department: the layout of the venue, the production and distribution of dm, the supervision and implementation of the activities.
? VI. dm
? The production page is a large 4k, 8p, the cost is about 0.6 million.
? Specific content according to the overall arrangement of the company.
Supermarket Mid-Autumn Festival promotional activities copywriting (practical 6) Part VI? First, the purpose of the activity:
? Mid-Autumn Festival, one of the three traditional Chinese festivals, National Day, the national holiday. This activity for the "Mid-Autumn Festival" and "National Day". Mid-Autumn Festival chapter around the "Mid-Autumn Festival love is thicker," the main line of the campaign, highlighting the Mid-Autumn Festival "reunion," "sentiment," "gift "three major holiday characteristics, using the activities of the very humane to impress consumers. The National Day chapter of the "Happy National Day Ode to Joy" as the main line, divided into "lucky", "affordable", "members", "fashion" four "Fashion" four series, through the National Day series of merchandise promotional activities, we will strive not only to fight for the peak sales of goods, but also to win the personalized word of mouth, price word of mouth, so that we can really do deep do thorough our holiday market.
? Second, the activity time:
?20xx September 23 - 20xx October 8
?7 on the end of the National Day holiday, and the Mid-Autumn Festival gift giving, eating a reunion dinner is even more in the 6th before the thing, so the time of this activity is set for the above time.
? Third, the theme of the event:
? "Together with the joy and congratulations on the Mid-Autumn National Day, together with the joy and wonderful Hualian"
? Fourth, the content of the activities:
? Mid-Autumn Festival: "Joyful Mid-Autumn Festival, Thick Love"
? "Joy in Hualian, love is thicker"
?1, 20xx Mid-Autumn Gourmet Festival - Mooncake Exhibition
? Combined with the food festival held "famous moon congratulations on the Mid-Autumn Festival - brand-name mooncake exhibition", focusing on the launch of brand-name mooncake manufacturers, each with its own characteristics, different flavors of the new mooncake.
?2, 20xx year tonic health products festival
? Mid-Autumn Festival has always been the peak season for sales of health care products, especially after recent years of health care advertisements large-scale "gift health" publicity, Mid-Autumn Festival gift selection of health care consumers have become more and more, from the other hand, due to the health care products have a fairly lucrative profit margins, so the supplier, whether it is in the promotional, or in conjunction with the Efforts should be quite large. Therefore, the full integration of health care manufacturers of the Mid-Autumn Festival promotional activities, to carry out a nourishing health care festival, on the one hand, can effectively reduce the cost of promotion, on the other hand, can also effectively stimulate the health care products in the festival sales.
?3, 20xx famous wine and specialty products metropolis exhibition
? The Mid-Autumn Festival is the peak season for wine sales, coupled with the National Day wedding banquet peak, wine consumption potential is quite large, so by carrying out the famous wine and specialty products Aggregate Exhibition can further stimulate the growth of wine sales. (Cigarettes are not allowed to do activities, we can use cigarettes, wine, health care products, etc. made into gift baskets, and then reduce the price of sales, it can be avoided.)
?4, "Hualian sent love, Mid-Autumn Gift"
? Anyone who purchases mooncakes or tonic products in this supermarket for 200 yuan, that is, to send an exquisite gift. (The gift is suggested to be red wine, lighters and other fashionable items)
? National Day: "Joyful National Day Ode to Joy, Hualian Gifts for the Day"
?1, "Joyful Ode to Luck"
? The lucky carousel will keep on spinning, and the big gifts will be sent to you again and again!
? Where the supermarket shopping full of 66 yuan or more customers have the opportunity to turn the lucky carousel once, 132 yuan twice, and so on! You can get the pointer in the corresponding prizes.
?2, "happy affordable ode"
? National Day 7 days of vacation, every day to launch a super shocking price. So that customers can feel the real benefits.
?3, "Happy Membership Ode"
? Launched hundreds of member goods, so that members can feel, take the membership card and not take the membership card has a substantial difference. Let customers who are not members see the benefits of membership and want to become our members. To make Hualian's membership card become one of the items that must be carried.
?4, "Happy Fashion Ode"
? Fashion home textiles and gifts, happy to give coupons to send non-stop!
? Where the home textile shopping full 100 yuan, you can get 20 yuan of home textile shopping coupon. Shopping 200 yuan can get two, and so on!
? Five, activities with:
? Procurement Division: Negotiate with the suppliers of activities, giveaways related to the appropriate.
? Operation Division: the site, the ground pile to provide.
? Planning Division: the layout of the venue, the production and distribution of dm, the supervision and implementation of the activities.
?