Absolute Vodka's eternal personalized packaging is no stranger to every consumer: a crystal bottle with a short neck and round shoulders, which creatively prints all the text information marked with absolute vodka directly on the bottle body with bold color fonts. Through the completely transparent bottle, consumers feel pure, clean and confident absolute vodka. In Absolut vodka, which is not covered by traditional paper labels, consumers feel that only if they have confidence in themselves will others have confidence in you. Absolute Vodka Vodka has confidence in its own wine quality, so it dares to give up the completely transparent traditional paper label, so that consumers can rest assured of the wine quality of Absolute Vodka. Since then, his packaging has won the recognition of consumers with its personality, and soon spread to all parts of the world. Now the bottle image of AbsolutVodka vodka is not only the personalized packaging of vodka, but also appreciated by colleagues as a work of art based on artistic value. Has become the badge of generation x.

The expression in print advertising is a model of advertising creativity. For example, when Absolute Vodka entered the China market, the TBWA team made a mask of Chinese Peking Opera with a nose like a bottle, which incorporated the traditional classic culture of China into Absolute Vodka and marked the slogan "Absolute Classic, Absolute Beijing" at the bottom of the advertisement, thus arousing consumers' love for Absolute Vodka in Beijing and China. This is also one of the classic advertisements of Absolute Vodka "Absolute City" series. Through Beijing opera, I immediately associate it with "Beijing". When we focus on the nose of Beijing opera mask, the bottle with the words "Absolute Vodka" printed on it!

In the past 20 years, Carillon Company and TBWA have insisted on positioning the entry point of Absolute Vodka as: artists, movie stars, rich people and celebrities, so as to speed up the fashion, personalization and value dissemination of Absolute Vodka brand. Therefore, a brand personality of Absolut Vodka, which is located in fashion and unique, is clearly expressed through highly personalized communication creativity and communication means.