What is the price war? "Price war" generally refers to a commercial competition among enterprises to reduce the market price of commodities. Its main internal motivations are market pull, cost push and technology push, with the purpose of suppressing competitors, occupying more market share and digesting inventory, such as the raging Dangdang price war in JD.COM. At the same time, price war also refers to all kinds of market competition behaviors that take price as a competitive strategy, and there will be cases of winning at a high price in some industries.