Hotpot restaurant summer vacation activity planning program

In order to ensure that the activities of a high starting point, high quality, high level of implementation, often need to pre-formulate the program of activities, the program of activities is a comprehensive consideration of the activities of the factors related to the development of a written plan. How should the activity program be developed? The following is my collection of hot pot restaurant summer vacation activity planning program (selected 5), welcome to share.

Hotpot restaurant summer vacation activity planning program 1

A. Purpose

We already know the party strategy to combat competitors, through the fight against the competing brands, we have a very good advantage in the newly opened hotpot restaurant, but has been successfully operated for a period of time rivals, our preliminary fight does not directly affect our Turnover, so we need this supplemental program, in order to be able to grab, shrink the market of some types of competitors, and at the same time to achieve the purpose of the fight against competitors.

Second, seize the preparatory work before

In any activity carried out before the single store should be in the business circle of competitors for the preliminary investigation, and divided into major competitors and secondary competitors, the main competitors of the investigation contains: decoration and positioning grade, the positioning of the price of food, competitors selling points, service quality, health, etc., operational processes, turnover, attendance, and the investigation of the main competitors, the main competitors of the investigation of the main competitors. Process, turnover, attendance, advertising strategies, promotional strategies. Based on the results of such market surveys to analyze and develop our grabbing plan.

Three, because of different brands and regional differences.

The headquarters only provides a few typical examples, not to do detailed implementation details, focusing on the dissemination of an idea, I hope that the single store in the implementation of their own detailed plans and strategies.

Fourth, grab a slight policy

<a> single-store decoration positioning

1, single-store decoration style headquarters standards, that is, with a distinctive personality, but also highlight the cultural atmosphere. (High-grade stores have plaques, poems, paintings, reliefs, etc.)

2, in the decorative materials and construction techniques can not be too rough.

3, on the scale and grade of the relative competitiveness of the single store, single store rooms can be set up a VIP room (utensils can be considered gold or silver) to attract established customers, but also can play an advertising effect, creating an impact in the industry.

4, 800 square meters above the single store can be considered to set up an additional stage: ① folk music (guzheng, yangqin, erhu, etc.); ② fashion modeling, singing, in order to increase the atmosphere, stable customer base.

<two> price positioning

Price is the most sensitive regulating lever, our single store should be based on their own situation of price positioning, our pricing standards do not refer to secondary competitors, the main reference to the main competitors of the same grade, the price is slightly lower than that of such competitors, and can never be higher than the competitors or the main products in the main special sales, (other) Differentials are basically the same) in the service or preferential measures better than the opponent.

<three> analyze competitors' strengths and weaknesses.

Competitors in the business district advantages, disadvantages we analyze from the important factors and non-important factors, important factors such as: the environment, health, food, service and so on. Non-important factors mainly refers to complementary, auxiliary measures, such as some non-major concessions, etc.; in the many important factors that our competitors already have (price difference is our point of appeal), so our rules must be in the non-important factors (auxiliary factors) to find competitors in the lack of competitors, such as competitors with or without parking lot, car wash services; the number of varieties of snacks, whether there are children, women like food; groups with or without vehicle transportation; store whether there are green plants; extension of the service; whether there is a toast to the gift giving; small gifts of ingenuity and so on.

In order to make our single-store managers have a concept and implementation of ideas, the following briefly introduces a "quadrant analysis model" theory, I hope that the theory conveyed by the headquarters of the single-store managers can give us inspiration.

Repair Zone Strengths Strengths: (high degree of importance) are the strengths of a single store and need to be maintained.

Opportunity Zone Maintenance Zone Patch Zone: (high importance) the single-store performance in this area is relatively poor, need to focus on repair and improvement.

Opportunity Zone: (low importance) Single-store performance in this area is relatively poor,

consumers and competitors, including our single-store ignored, our single-store can tap into this area of opportunity, to understand the satisfaction of our customer base, to attract potential customers.

Maintenance area: (low importance) single store performs better in this area, which is of little practical significance to the single store and does not require much effort.

Hotpot restaurant summer vacation activity planning program 2

1. Beer free

Summer, hot summer. Ice-cold beer, the thought of it feels like a volcanic eruption of heavy rain from the sky. The heart just cackle cool. Chilled beer in place in advance, unlimited supply. Some people may think that it will lose money, but it turns out that it is equivalent to 20% off the whole list. Previously, I served as general manager in Chongqing riding the dragon hot pot, including Chongqing's directly-managed stores are such a marketing strategy, not only earned a full popularity, but also earned a lot of money. There are facts as a basis, we do not need to doubt.

The last point, the light everyone heard beer free is enough to attract eyeballs. It's you, don't you go?

2. Fire on fire strategy

Since we feel that eating hot pot on fire, we might as well come to a fire on fire strategy. This is also one of the marketing strategy, the actual operation method is "on fire, you more fire! The theme of the marketing campaign "pie in the sky, hot pot free whole".

Activity rules:

(1) Every day to dine with the customer, a table will be given the opportunity to free of charge.

(2) If you have 68 tables in your restaurant, place 68 ping pong balls in the raffle box. One of these balls is free.

(3) Zap guests who are seated during peak operating hours, for example, 8pm is when guests are seated.

(4) Let the guests touch the prizes from table to table, and if they touch the free ping-pong ball, the store will pay for all the spending before the billing. Even if the guest spends 20___ dollars, as long as he is so lucky and courageous.

The practice of this strategy is to add fire to fire, to create a kind of people want their own fire of good intentions. The focus should be to make this kind of atmosphere, with interactive atmosphere to transfer people to the fire of another kind of expectation. At the same time, this marketing strategy is also in line with the gambling psychology of Chinese people who buy lottery tickets. If I'm free, I'm lucky, like winning the lottery jackpot; if I don't win, then I don't care. I don't care if I don't win. I'm spending money on myself anyway.

3. Other small marketing strategies

(1) Free ice cream.

(2) Free herbal tea.

(3) Free green bean soup. And others, but don't use small strategic marketing campaigns on their own. Used in conjunction with other large promotional activities to increase the customer's image of us.

Hotpot restaurant summer vacation activity planning program 3

December 25 each year, is the day Christians commemorate the birth of Jesus, known as Christmas, is the biggest festival of the year in Western countries, can be compared with the New Year, similar to our country over the Spring Festival. And New Year's Day is to celebrate the beginning of the New Year, celebrating New Year's Day can be said to be a custom in all countries and regions of the world. In our country, New Year's Day has been included in the legal holidays, the hot pot store if this opportunity to launch the corresponding promotional activities, will certainly be able to play a multiplier effect of publicity, for the establishment of brand awareness has a very good effect. Here I provide you with 20XX hot pot store Christmas and New Year's Day promotional planning program.

First, the purpose of the activity

Christmas and New Year's Day is the West and China's two important festivals, but also the peak of people's consumption, many merchants will be in the period to increase publicity, to attract customers. Therefore, a good promotional program during the holiday season is essential, which will not only increase profits, but also enhance the popularity of the hot pot restaurant, for the future operation to create a larger source of consumer groups, for the future development of a more solid preparation.

In addition, by carrying out a series of promotional activities during the Christmas New Year's Day restaurant environment atmosphere, discounts and on-site interaction and other promotional activities content, to achieve the purpose of increasing the restaurant during the double festival operation sales revenue, while increasing the restaurant's brand awareness in the region, in the minds of consumers, especially around the public and student consumers in the minds of a good corporate image and quality products and services for the Hotel restaurant's New Year's Eve dinner, Lantern Festival and other subsequent . Promotional activities to do a good job of customer resources to prepare.

Second, the theme of the event

Colorful Christmas passion for New Year's Day gifts sent continuously

Third, the time of the event

20XX December 20 - January 5

Fourth, the content of the activities

The main activities: activities during the period of consumption in the store customers, enjoy 20% discount. During the period of students (liquor discount dinner more than ten people, with a student ID card can enjoy 7.5 percent discount on liquor. After no longer counted in the total activities among the preferential)

Activity 1: consumption of gifts gifts: (based on the cost of the final actual consumption)

December 20, 20XX - December 27, 20XX (excluding Christmas Eve night)

Where a one-time consumption of up to 400 yuan A pair of Christmas gloves valued at 20 yuan will be presented

A Santa Claus valued at 35 yuan will be presented for a one-time purchase of 600 yuan

A Christmas tree valued at 50 yuan will be presented for a one-time purchase of 800 yuan

December 28, 20XX - January 5, 20XX (excluding the night of Christmas Eve). December 28, 20XX - January 5, 20XX (excluding New Year's Day)

Where a one-time consumption of 400 yuan to give a pair of cartoon rabbit worth 20 yuan

Where a one-time consumption of 600 yuan to give a set of 35 yuan worth of Chinese tea set

Where a one-time consumption of 800 yuan to give a pair of Chinese knots worth 50 yuan

Remarks: Before we come up with this program, we field to the hot pot restaurant. Hot pot restaurant for inspection, according to the owner of the average consumption of more than 350 per table, dinner should be about 600-800 yuan, so the development of this according to the amount of consumption of gift activities.

Activity 2: 24th day activities

1, all the waiters with Christmas hats, so that the waiters dressed as Santa Claus and elk, in the peak flow of traffic to give customers candy and chocolate and trinkets

2, Christmas red packets: in the store service counter in the empty place of the Christmas tree hung on the red packets, red packets with the name of the gift written in the red packets (consumer vouchers, drink vouchers, Snack coupons, dish coupons, Christmas mascot, New Year's greeting card, etc.), in the specified time (20:00-22:00) to invite customers to come up to select the red packet (a customer at each table, select a red packet)

3, the launch of Christmas preferential dishes per table to give away a plate of lamb, pork, as well as the Christmas preferential packages (consume a full five hundred)

4, One-time consumption of 300 yuan of customers, the issuance of New Year's Day discount coupons 50 yuan, New Year's Day activities during the store can be used to consume vouchers, each table is limited to one voucher.

5, Christmas Eve student dinner more than ten people with a student ID card can enjoy 20% discount on drinks (drink discounts are no longer counted as part of the total activities of the preferential) benefits.

New Year's Day activities:

1, the big red happy: customers into the store where there are red items are complimentary to turn to New Year's Day design of the red spicy pot bottom a (for those who prefer spicy taste ready) soup

2, the same store attendants with red overalls, and to the store customers greeted (Happy New Year's Day, the Year of the Dragon auspicious)

3, the launch of a variety of new products! Snacks, specialties, can be processed on the traditional Chinese New Year's food, such as rice cakes, spring rolls, platters and so on.

A, theme:

dishes consumed over 100 yuan, send 50 yuan beer coupons;

Second, time:

20xx May 20-June 20<

Third, the region:

The franchise

Fourth, the purpose:

1, to drive the consumption of June and July, thereby increasing turnover;

2, to improve the turnover rate of the activity period;

3, to increase the over the river dragon hot pot "Beer coupon" two, and so on! (Note: Franchisee to arrange the beer brand according to the actual situation.)

2, where the Dragon Boat Festival three days (20-.06.04-06.06) to the store customers per table another gift: Dragon love and honey Dragon Boat Festival rice dumplings, over the river dragon hot pot cool a tie

Beer coupon instructions for use:

1) This coupon is limited to Chongqing over the learning hot pot franchise use;

2) This coupon can not be cash, no change, no tear ticket;

3) This coupon is limited to consumption in the hall, excluding packaged products;

4) During the activity period where a single table of dishes consumed amount of more than 100 yuan (excluding pots and pans, flavor plates, beverages and alcohol) customers can use the "Beer Coupon" a dish consumed amount of 200 yuan (excluding pots and pans, flavor plates, beverages and alcohol). 200 RMB (excluding pots and pans, plates, drinks and liquor) can use two "Beer Coupons", and so on;

5) This coupon is a beer coupon, which can only be used for consumption of the specified beers as listed in the event, and cannot be used for any other consumption;

6) Please present this coupon at the same time when you check out to enjoy the offer;

7) Please present this coupon when you check out to enjoy the offer;

8) Please present this coupon when you check out to enjoy the offer.

7) This coupon is not valid for photocopying;

8) This coupon must be stamped with the restaurant's financial seal in order to be valid, please consult the store for details on how to use it;

9) The final interpretation of this promotion is within the scope of the law to the restaurant's all;

10) The validity of this coupon to the coupon from the date of issue of the validity of the 7-day period;

VII, the activities of manpower plans:

customer camp: activity program development, organization, site implementation;

planning: publicity design, store

Finance: cash register system setup and monitoring, beer coupon management;

Store: store specific implementation, arrangements, coordination, delivery of coupons related to the explanation of the work; (coupons must be sent to do a good job of the relevant registration; coupons must be in the cash register ticket on the desk clerk, the store manager and the customer's signature)

Procurement: publicity materials required procurement;

publicity Poster and DM sheet templates, please contact the planning department of the company will be delivered to the network so that each store to apply

Hot pot restaurant summer vacation activity planning program 5

First, the activity time ：

20xx xx months xx - 20xx xx months xx days

Second, the theme of the event:

"Christmas, New Year's Day, meet Fushunyuan, joyful offers with you!"

Third, the activity description:

Every year, xx month xx, is the day of the Christians to commemorate the birth of Jesus, known as Christmas, is the western countries in the year's biggest festival, can be compared with the New Year, similar to our country over the Spring Festival.

And New Year's Day is to celebrate the beginning of the New Year, celebrating New Year's Day can be said to be a custom in all countries and regions of the world. In our country, New Year's Day has been included in the legal holidays, the store if this opportunity to launch the corresponding promotional activities, will certainly play a multiplier effect of publicity, for the establishment of brand awareness has a very good effect.

Fourth, the purpose of the activity:

Through the publicity campaign, combined with Christmas, New Year's Day and other related elements, so that consumers have a strong sense of memory, causing good word-of-mouth publicity, to increase the popularity of Fushouyuan hot pot in Montenegro region and reputation;

inside and outside of the store layout of humane, thoughtful service, can enhance the target consumer's understanding of Fushouyuan hot pot. The target consumers' loyalty to Fushouyuan Hotpot;

Establish a good customer relationship through this activity

V. Field layout:

a. Doorway: Choose a fat male waiter dressed as Santa Claus to welcome guests at the doorway, and the welcoming language must be 'Merry Christmas' meets about 10 years of age. Merry Christmas' and give out a piece of fruit candy to anyone under the age of 10.

b. Lobby: the center of the Christmas tree, Christmas tree to be large, to be coordinated with the lobby space, the tree must have flashing lights to attract the attention of guests,: "Christmas Eve" is a very intimate night, but also Fushun source hot pot restaurant to improve the brand image of a good time, for this we plan to put the "Christmas fruit". For this reason, we plan to tie the "Peaceful Fruit" and the "Affection Card" containing affection to the Christmas tree, so as to give an ordinary apple with the elements of affection, care and warmth. The blessing of peace and affection card also carries a blessing of Fushunyuan Hot Pot Restaurant for the support and blessing given to us by our customers! Display a variety of Christmas gifts (empty boxes packed with gift bags can be), placed in a row under the Christmas tree, with a variety of colored lights, decorations, etc., coupled with posters, music, etc. to render the Christmas atmosphere, the hotel into a Christmas party paradise.

e. Glass doors and windows: affixed with Christmas paintings such as: snow, Santa Claus, etc. (boutique wholesale markets have ready-made for sale)

d. Waiters and cashiers all wear a red Christmas hat, set off the festive atmosphere, stimulate customer spending. At the same time, the waiter can wear a Christmas red hat, on the buffet table with a variety of snacks, snacks, etc., in addition to each table guests first on a plate of chic Christmas snacks, snacks are mainly cakes, cookies, surrounded by a variety of candies.

Six, the activities:

20xx xx month xx - 20xx xx month xx, full 100 yuan draw once (200 yuan draw 2 times, and so on).

Note: Prizes can be vouchers, dishes, Fushunyuan Christmas gifts and so on.

20xx xx month xx - 20xx xx month xx, advance booking, Fushouyuan gift a.

3, during the activity period 20xx xx month xx - 20xx xx month xx, designated "beef and mutton eat one get one free"

"Each table is given a beautiful special snacks"

< strong> VII, publicity

Media publicity:

1, the production of leaflets, through the clip newspaper, staff distribution and other ways of publicizing the event

2, cab chair covers, roof led ads on the promotion of the event

3, the local gourmet newspaper, the radio station to publicize

In-store promotion: