I have been teaching social psychology at the University of Michigan and the University of California since 1994, and I have been using this textbook of David Myers. In the United States, if a psychology textbook can be reprinted more than three times, this book can be called a classic textbook, and David Myers's Social Psychology has been reprinted eight times in the past 20 years. With the update of the edition, I can constantly appreciate the subtlety of the author's revision and update, and also more and more deeply appreciate the style of the book that perfectly combines basic research with practical application. David Myers's "Social Psychology" has become a model in this field and a yardstick for evaluating similar textbooks in the American psychology textbook market, so I am glad to recommend this book to my domestic colleagues. I believe that after our readers get this book, they will read it again and again, just like me, and they are reluctant to release it.

brief Introduction of the content

This book has been adopted by psychology departments of more than 700 universities/colleges in the United States. It is the leading teaching material in this field and has become the standard for evaluating other teaching materials.

This book perfectly combines basic research with practical application, and leads students to understand how people think, influence others and establish contacts with others with a logical organizational structure. It is the best guide book for people to know themselves, society and the relationship between themselves and society.

catalogue

Foreword of Chinese translation

order

Chapter 1 Introduction to Social Psychology

What is social psychology?

Social psychology and related disciplines

Social psychology and human values

I have long known: Is social psychology just common sense?

Research methods: How do we engage in social psychology research?

Personal Postscript: Why should I write this book?

Contact society

The first part is social thinking

Chapter 2 Self in Society

Self-concept: Who am I?

Perceptual self-control

Have self-esteem

Selfish prejudice

Self presentation

Personal Postscript: The Danger of Arrogance and the Power of Positive Thinking —— A Contradictory Fact

Contact society

Chapter III Social Beliefs and Judgments

How do we explain others?

How do we perceive and recall our social life?

How can we make an accurate judgment?

Do our beliefs tend to be self-fulfilling?

conclusion

Personal Postscript: Reflecting on the Strength and Limitation of Intuition

Contact society

Chapter III Social Beliefs and Judgments

How do we explain others?

How do we perceive and recall our social life?

How can we make an accurate judgment?

Do our beliefs tend to be self-fulfilling?

Personal Postscript: Reflecting on the Strength and Limitation of Intuition

Contact society

Chapter 4 Behavior and Attitude

Does attitude determine behavior?

When behavior determines attitude?

Why do behaviors affect attitudes?

Personal postscript: change yourself through behavior.

Contact society

Part II Social Impact

Chapter V Genes, Culture and Gender

What impact will human nature and cultural diversity have on us?

How to explain other similarities and differences?

Evolution and gender: What behaviors are innate?

Culture and Gender: Are our behaviors influenced by culture?

conclusion

Personal postscript: should we regard ourselves as the product of society or the architect of society?

Contact society

Chapter VI Consistency

What is conformity?

What is the classic conformity study?

What factors can predict conformity?

Why should individuals follow the crowd?

Who will follow the crowd?

……

Chapter VII Persuasion

……

Part III Social Relations

The fourth part is the editorial recommendation of Applied Social Psychology.

Recommended by the Psychology Teaching Committee of Chinese Psychological Association.

For more than 20 years, it has been at the top of the best-selling psychology textbook in the United States.

This is a best-selling psychological guide book in the United States today, and more than 8 million readers learn and understand psychology through it.

brief Introduction of the content

David Myers's Psychology is specially written for the elective course of general psychology in American universities, and it is the best-selling textbook in this market segment.

Chapter *** 18 of this book covers the main contents of general psychology, including critical thinking of psychology, neuroscience and behavior, nature and cultivation of behavior, human development, feeling and perception, conscious state, learning, memory, thinking language and intelligence, motivation, emotional stress and health, personality, psychological disorder, psychotherapy and social psychology. These contents systematically expound the basic concepts, basic principles and theories of psychology, and reflect the latest research results and development trends of psychology.

The author gives full play to his unparalleled ability in compiling psychology textbooks, and combines scientific orthodoxy and rigor with humanistic image, which is both rational and perceptual, so that readers can easily master psychological knowledge in the process of happy reading. This book is suitable as a teaching material for public psychology courses in colleges and universities in China, and is also suitable for ordinary readers interested in psychology.

catalogue

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Preface to the story of psychology

The origin of psychology

Psychology in the pre-scientific period

The birth of psychological science

The development of psychological science

Contemporary psychology

The main problems of psychology

Psychological point of view

Sub-field of psychology

Close-up: Your Psychology Study Life

Chapter 1: critical thinking on psychological science

The importance of psychological science

The limitations of intuition and common sense

scientism

Scientific method

describe

case study

study

Natural observation

Xiang restaurant

Correlation and causality

spurious correlation

Discover the laws in random events

Critical thinking: the continuous profit of basketball game and stock market

And failure

Empirical test

Evaluate treatment methods

Can potential persuasion tapes improve your life?

statistic inference

Descriptive data

Measurement of concentration trend

Measurement of change

Draw inferences

Problems often encountered in psychology

Critical Thinking: Death Penalty —— When there is a conflict between belief and psychological science

Chapter II Neuroscience and Behavior

neural network

neuron

How neurons exchange information

How do neurotransmitters affect us

nervous system

Peripheral nervous system

Central nervous system

brain

Exploration tool

Lower brain structure

cerebral cortex

The two hemispheres of the brain

Critical thinking: left brain and right brain

endocrine system

Chapter III Nature and Cultivation of Behavior

Genes: Our Biological Blueprint

Evolutionary psychology: adaptation maximization

natural selection

nature

Behavioral Genetics: Predicting Individual Differences

Twin study

Adoption research

Temperament research

Genetic possibility

Gene-environment interaction

A new frontier discipline: molecular genetics

environmental impact

How much praise (or criticism) should parents get?

Prenatal environment

Experience and brain development

Peer influence

culture

The Nature and Cultivation of Gender

The essence of gender

Gender education

Postscript: Reflections on Nature and Cultivation

Chapter 4 Human Development

Fetal development and newborn

Pregnancy and childbirth

Fetal development

A newborn with strong reflexes.

Close-up: Research Strategies for Understanding Baby's Thinking

Babies and childhood

Physical development

Cognitive Development

social development

puberty

Physical development

Cognitive Development

social development

Women's adulthood

Physical development

Cognitive Development

social development

Reflections on two major development themes

Continuity and stage

Stability and variability

The fifth chapter feeling

Perception of the world: basic principles

Threshold limit

sensory adaptation

visual perception

Stimulation input: light energy

Eyes. Eyes.

Visual information processing

Color vision

(sense of) hearing

Stimulation input: sound wave

ear

Close-up: the interference of noisy noise

Deafness and Deafness Training

Close-up: Life in a Silent World

Other feelings

sense of reality

Critical thinking: spirit is higher than matter: barefoot on fire

sense of taste

smell

Body position and sense of movement

Chapter VI Consciousness

Selective attention

misunderstand

Perceptual organization

Shape perception

depth perception

Motor sensation

perceptual constancy

Perceptual explanation

Sensory deprivation and visual recovery

Perceptual adaptation

Perceptual set

Perception and human factors engineering

Have extrasensory perception?

Extra sensory perception's point of view

Is it a precursor or an excuse?

Test extrasensory perception with experiments

Chapter VII State of Consciousness

The state of consciousness when awake.

The level of information processing

Daydreams and fantasies

Sleep and dreams

biological rhythm

Sleep rhythm

Critical thinking: PMS

Why do people sleep?

sleep disorder

dream

Sleep inducing

Facts and fallacies

Critical thinking: the return of hypnosis: a true story

Is hypnosis another state of consciousness?

Drugs and consciousness

Dependence and addiction

Psychotropic drugs

Influencing factors of drug use

Near death experience

Chapter VIII Learning

classical conditioning

An Experimental Study of Pavlov

New Pavlov's Understanding

Pavlov's cultural heritage for future generations.

Close-up: A rape case with classic sexual conditioning.

instrumental learning

Skinner's Experimental Research

Behavior shaping method

punish

New skinner's understanding

Skinner's Cultural Heritage for Later Generations

Learn from observation

Experimental study on Bandura

Application of observational learning

Chapter 9 Remember

Memory phenomenon

Memory loss and memory miracle

information handling

Coding: input of information

The process of coding

Coded content

Storage: Save information.

Sensory memory

short-term memory

long-term memory

The storage of information in the brain

Extract: get information

forget

Encoding failed.

Storage regression

Extraction failed

memory construction

Misinformation and Imagination Effect

Source amnesia

Distinguish between true memory and false memory

Memories of child witnesses

Construction of Depression or Abuse of Memory

Improve memory

Chapter 10 Thinking and Language

four dimensions

summary

problem solving

Decision and judgment

Critical thinking: risk-are we afraid of the right thing?

Belief deviation

Artificial intelligence thinking simulation

language

language construction

Language development

thinking and language

Language affects thinking.

Wordless thinking

Animal thinking and language

Do animals have a mind?

Do animals have language?

Chapter 1 1 Wisdom

The origin of intelligence test

Alfred. Binet.Alfred. Alfred: Predicting academic achievements.

Lewis? Push Meng: innate IQ

What is intelligence?

Is intelligence a universal ability or several special abilities?

Intelligence and creativity

Can intelligence be measured neurologically?

Intelligence evaluation

Modern psychological ability test

Test compilation principle

The dynamic nature of intelligence

Stability or change

The extreme situation of intelligence

Influence of heredity and environment on intelligence

Genetic influence

Environmental effect

Group differences in intelligence test scores

Deviation problem

Chapter 12 Motivation and Work

The concept of motivation

Instinct and evolutionary psychology

Driving force and inducement

Best awakening

The level of motivation

hungry

Hunger physiology

Hunger psychology

Sexual motivation

Sexual behavior description

Sexual physiology

sexual psychology

Adolescent sexual desire

sexual orientation

Sex and human values

The need to belong

Be beneficial to survival

Longing for belonging

The act of increasing social acceptance.

Maintain relationship

promote health

Work motivation

Personnel psychology

Close-up: Industrial Organizational Psychology at Work

Close-up: Discover your strengths.

Organizational Psychology: Stimulation of Achievement

Chapter 13 Emotion

Emotional theory

James Langer Theory and Cannon Budd Theory

Cognition and emotion

Two dimensions of emotion

Physiological manifestations of emotions

Emotional and physiological reactions

Physiological response of specific emotions

Critical thinking: lie detection

Express emotion

Nonverbal information exchange

Culture and expression

Function of facial expression

Emotional experience

be afraid

angry

happy

Close-up: How can we be happier?

Chapter 14 stress and health

Stress and disease

Pressure and stressors

Stress and heart

Stress and disease susceptibility

promote health

Stress coping

Adjust behaviors that are easy to cause diseases.

Critical thinking:

Alternative medicine-a new health method or a cliche?

Close-up: For those who want to quit smoking.

Close-up: Useful knowledge about losing weight

Chapter 15 Personality

historical?figure

Psychoanalytic viewpoint

Humanistic view

Modern personality research

Characteristic view

Critical thinking:

How to be a "successful" astrologer or fortune teller

Social cognitive view

Close-up: Towards more positive psychology

Explore yourself

Modern subconscious research

Chapter 16 Psychological barriers

Overview of psychological barriers

Definition of psychological disorder

Understanding of Psychological Obstacles

Classification of psychological disorders

Psychological disorder calibration

Close-up: "unDSM": a manual for evaluating personal advantages.

Critical thinking: psychosis and responsibility

Anxiety disorder

Generalized anxiety disorder and panic disorder

frightened

Obsessive compulsive disorder (OCD)

The explanation of anxiety disorder

Feature: War Trauma: Post-traumatic Stress Disorder

dysthymic disorder

Major depressive disorder

bipolar disorder

The explanation of emotional disorder

Close-up: suicide

Close-up: loneliness

Critical Thinking: Separation Obstacle and Multiple Personality

schizophrenia

Symptoms of schizophrenia

Types of schizophrenia

Understanding of schizophrenia

morbid personality

Incidence of psychological disorders

Chapter 17 psychotherapy

psychotherapy

psychoanalysis

Humanistic therapy

behavior therapy

Cognitive therapy

Group and family therapy

Evaluation psychotherapy

Is psychotherapy effective?

Critical thinking: from abnormal "return" to normal

Relative effectiveness of different treatment methods

Evaluation of alternative therapy

Similarity of various psychotherapy.

Close-up: consumer guide to psychotherapy

Culture and values of psychotherapy

Biomedical treatment

drug therapy

Electroconvulsive therapy

Psychosurgical treatment

Prevention of psychological disorder

Chapter 18 Social Psychology

Social thinking

Attribution of behavior to individuals or situations

Attitude and behavior

social influence

Obedience and obedience

Group influence

social relations

prejudice

attack

Close-up: Comparison of the influence of smoking and media violence.

Chongtu

suck

altruism

Stop editing recommendations

David, the psychologist with the highest royalty income today? Miles's masterpiece of decades of hard work! The latest adaptation of social psychology, a super bestseller of foreign psychology, has smooth translation, illustrated pictures and texts, and full-color printing! Why are our feelings and predictions about ourselves often wrong? Why do confidence and inferiority always go hand in hand? Why do people always look at and express themselves in a self-beautifying way? How did we become the most familiar strangers? "We are all strangers" is different from those books on the market that describe self-cognition purely from a subjective point of view. All its contents come from well-documented research facts and synthesize the research results of psychologists on mass groups for decades. It shows psychologists' latest understanding of themselves in popular language and vivid form, which is accurate and authoritative and has strong practical significance.

brief Introduction of the content

"Who am I" is not only an eternal problem that puzzles philosophers and thinkers at all times and all over the world, but also a problem that every ordinary person will face in life. Psychologists have made arduous explorations and accumulated a lot of excellent research results. However, today's psychology book market is mostly occupied by some "pseudo-psychology" works, and these achievements are ignored.

This book is adapted from the best-selling textbook Social Psychology in America. It eliminates the contents and elements that are too academic in the original work, grasps the interesting topics that readers are interested in, and shows the scientific original appearance of self-cognition in psychology from five aspects: self-concept, self-control, self-esteem, self-service prejudice and self-expression. The book is illustrated, printed in full color and rigorous in content, but it is by no means boring.

This book is dedicated to everyone who is constantly looking for and forging ahead in life: know yourself, rely on yourself and be yourself!

catalogue

introduce

1. Self-concept: Who am I?

2. Conscious self-control

3. Self-esteem

4. Self-help prejudice

Step 5 express yourself

The author's postscript

Editor's note