First of all, the advertising words are very creative. When you meet a rainbow, you will eat a rainbow. You may not have eaten rainbow candy, but you must have seen its advertisement and heard its name.
A giraffe is craning its neck and leisurely eating the rainbow in the sky. When you look carefully, it turns out to be a big rainbow marshmallow. An Indian old man is sitting on a high bench under the giraffe, milking deer. The camera pulls in and looks at the rainbow candy. Giraffes eat cotton candy and squeeze out rainbow candy. This wonderful transformation highlights the correlation between rainbow sugar and rainbow. Coupled with classic advertising language, Meet a rainbow, eat a rainbow? It is easy for people to know this product.
Compared with other product advertisements, the advertisement of Rainbow Sugar goes straight to the point, showing the characteristics of the product as much as possible in a short time of 15 seconds. The fantastic imagination has opened the eyes of the audience and expanded the publicity effect of the advertisement. I have to say that this advertising idea is very successful. Rainbow sugar has always been adhering to the funny and humorous style, and through colorful advertising pictures and lively and interesting scenes, it impacts the visual nerve of the audience to the maximum extent, so that the visual stimulation of the audience can be transformed into a chain reaction of appetite.
Rainbow candy first made a thoughtful self-spoof through a giraffe advertisement, which successfully attracted consumers' extensive attention and aroused netizens' spontaneous online interest spoof craze.
As the original fruit juice candy, rainbow candy's advertising colors are fully matched to express the colors of various fruits. The colorful colors make people think of the real fresh fruit taste and novel feelings, and stimulate unlimited imagination.
Rainbow Sugar set off a creative storm on the Internet with the help of a cute giraffe. What it conveys to consumers is that a small rainbow candy not only brings you the taste of fresh fruit, but also brings you the interest of life.