Introduction of village-based enterprises:
1 and rural base (Chongqing) investment co., ltd. 199610 were established in Chongqing on March 23rd, and introduced the management mode of CSC international company in the United States. As the leader of fast food in China, the management of rural base is continuously guaranteed by direct chain, centralized production, standardized products and central distribution.
2. Since the establishment of 1996, the rural base has a strong customer base in the fast food market with its good quality, excellent service and comfortable and elegant environment guaranteed for 18 years, and has become one of customers' favorite dining places; It is also the best supporting project for large shopping centers and department stores, and consistently provides customers with rice fast food with fragrant Sichuan and Chongqing flavors.
3. With the good quality, excellent service and comfortable and elegant environment guaranteed for ten years, the rural base has a strong customer base in the fast food market and has become one of the favorite dining places for customers; It is also the best supporting project for large shopping centers and department stores.
4. Multi-machine base provides rich, delicious and fresh healthy diet, and becomes the first choice brand for people who pursue health and fashion, and strives to build the first brand of fast food in China with the fastest service.
5. CSC, a rural base, has set the best record of receiving more than 2 100 customers during peak hours in Chongqing, and has become the fastest-food brand in Chongqing.
Marketing strategy of rural base
1, differentiation strategy, the atmosphere of plates gives consumers the experience of high-end consumption and the modern fashion of fast food. All-day cleaning will provide consumers with the cleanest and healthiest dining environment.
2. Adhering to the concept of green and healthy dining, I have a strict grasp of food such as oil and frying.
3, Chinese rice characteristics, rice fragrance is the foundation for the southern region, just because of the foundation of Chinese rice culture, it is the most different fast food characteristics from KFC and McDonald's.