Word-of-mouth marketing is a management process of planning, organizing, executing and controlling for enterprises to consciously or unconsciously generate, produce and publish word-of-mouth themes and spread word-of-mouth through certain channels and channels, with the aim of meeting customer needs, realizing commodity transactions, winning customer satisfaction and loyalty, and improving enterprise and brand image.

For well-known brands, the area is larger than the lot.

On the one hand, this kind of brand doesn't need much publicity, and some customers will come on their own initiative because of the brand. On the other hand, a large area can make a good image, which is more conducive to the establishment of the image of "big brand". For some small and medium-sized cities, the presence of some well-known brands will even change the situation of local commercial streets.

Case introduction:

Three Squirrels Co., Ltd. was founded by Zhang Liaoyuan in 20 12 and headquartered in Wuhu, Anhui Province. It is the first enterprise in China to position itself as a pure Internet food brand. The company's main business scope is leisure snacks, and its target customers are Internet users born after 80s, 90s and 00s. Three squirrels insist on promoting the progress of food industry by digitalization.

With the brand concept of IP to promote the diversified development of the brand, we wholeheartedly provide customers with fresh, healthy and cost-effective snacks, pursue the ultimate user experience, and spread love and happiness to customers, and "Meng" is positive energy.

After eight years of hard work, the three squirrels have become a listed company with annual sales exceeding 10 billion, ranking first in Taobao's "snacks/nuts" turnover for five consecutive years, and becoming the first enterprise in the snack industry to cross the threshold of 10 billion.