"The moment he appeared, the scenery came into focus"

"The dream warmed my body with a sip of my mother's rice wine"

"I want to Home is not every moment but just the right moment”

“We started to have jet lag but love is not bad”

I think the copywriting of this set of posters is just average, ranked third in the world , for two reasons.

First, the connection with autumn is only reflected in four keywords with radicals added. You can say that this is creativity, but I can also say that it is a bit limited by form?

Second, judging from the content of the copywriting, it is not difficult to see that they are all expressing "missing", so talking about autumn can only mean missing?

Is this a too narrow understanding of autumn?

Therefore, I feel that this set of copywriting fails to capture the real autumn.

It just so happens that autumn has been very strong in Guangzhou recently, so I went to find some copywriting that expresses autumn. Let’s take a look.

From what angles can we focus on writing about autumn?

Also give some inspiration to friends who need autumn copywriting.

1. Write autumn with summer

After summer comes autumn, and summer is the previous season of autumn. Because summer is usually long, the sun is scorching hot, and the cicadas are chirping noisily. The change of seasons seems to go from bustling to quiet and desolate. Therefore, when writing about autumn, using summer or the change of seasons can be a preferred perspective.

1/May all the regrets of summer be the foreshadowing of surprises in autumn.

2/Autumn is here, and if you want to wear a small skirt to show you in summer, you will have to miss its season. But it’s okay. I still have beautiful autumn dresses that I want to show you.

3/Autumn is here to help put the brakes on the busy summer.

4/Actually, autumn is not autumn. Autumn is the time when summer tries hard to stop.

5/Put summer and cola in the refrigerator, then take it out and shake it open. With a "bang", autumn comes out.

6/At the end of summer, autumn is still brewing.

7/But no matter how difficult the life is, we have also gone from the hot summer to the gentle autumn. Let’s continue to move forward, do what we like, and wait for the first snow together, okay?

8/Summer is over, but my spring, summer, autumn and winter with you have just begun.

9/Early autumn is always gentle, leaving summer behind during the day and carrying the autumn breeze after sunset.

10/Write all your summer regrets on the leaves that will fall in autumn. If they stay in the soil for a winter, they will bloom with hopeful flowers next year.

2. Autumn written by foodies

Using autumn food to write about autumn is also a very good angle. But I don’t understand, there are so many foods in autumn, such as lotus roots that turn ugly, rich and oily crabs, sweet-scented osmanthus honey... why the most popular ones are roasted chestnuts and milk tea, isn’t milk tea? Is it a must-have drink for pig girls all year round?

11/There will be fried chestnuts and new encounters in autumn.

12/Roasted chestnuts and maple leaves are the birth certificate of autumn.

13/Autumn is so nice! Drink hot milk tea in a loose sweater, buy a pound of sugar-roasted chestnuts from a street vendor, step on the withered yellow leaves and watch the sunset and the gentle evening breeze.

3. Autumn written by people who want to fall in love

For those who want to fall in love, any season of the year can be the season of love. Spring is the most legitimate season of love, summer is about finding a boyfriend who can tell funny jokes, winter is about finding someone to warm the bed, but autumn seems to have its own unique romance, with a literary and artistic temperament.

14/I suddenly want to ask you something about autumn, such as how many days the sweet-scented osmanthus blooms, how many new long-sleeves you need to wear when the weather gets cold, and whether you can like me while September is here.

15/You are like the crushed moonlight in autumn scattered in the world, causing me to spend the whole night sleeping just to meet you.

16/I want to be swept up in the gentle breeze, soft clouds, and orange-scented embrace of autumn.

17/The autumn in my memory is October when I put down the book and looked up at you.

18/It is said that autumn is suitable for missing each other, but in fact it is more suitable for meeting.

19/Autumn is so lovely. With the autumn wind, even if you accidentally sneeze, it is: I love autumn!

4. Autumn is written by a person who is a foodie but also wants to fall in love

There is a famous saying in the foodie world: only love and food cannot be let down. So this angle can be said to be the best explanation of this famous saying. In the name of falling in love, we practice the practice of enjoying delicious food; or, in the name of partnering up to feed each other delicious food, we practice the practice of falling in love.

20/Autumn is really great, neither cold nor hot, neither impatient nor dry, neither sticky nor greasy. Eating sugar-fried chestnuts and roasted sweet potatoes feels warm in your hands

Milk tea and running to the person you like with freshly baked egg tarts are so sweet. How about falling in love together?

21/How wonderful it is to fall in love in autumn. The leaves are yellow, the sun is warm, and the wind is gentle. Wear a nice sweater or coat and drink milk tea with the person you like

Holding hands, walking aimlessly on the street, gossiping and telling jokes, secretly kissing his face when he is not paying attention,

Seeing how shy and cute he looks, I feel so happy just thinking about it.

5. Autumn is written by someone who starts from summer and is a foodie who also wants to fall in love

I really like the following description of "Autumn is coming". Because it is a "hodgepodge", you will feel rich.

And the key is to have details. With details, it is easier to have a sense of picture, movement and scene arrangement, which can be said to be a good skill.

22/ "Autumn is here" means that long lines have begun to line up at the small shops selling sugar-roasted chestnuts on the street, and the moonlight is becoming clearer day by day.

The sound of rain turned from lively to silent, everyone looked sober, their minds were clear, and the days suddenly became slow and long. Summer nights

We plug in our headphones and run alone at night, but on autumn nights we chat and drink when the moon is full, and hold our lover's hand when the wind blows.

6. Autumn as described by the writer

The big devils have appeared. It can be found that their perspectives are richer, including longing, affection, tranquil life, and fireworks in the world... There are probably only a few strokes to outline the appearance of autumn. It is precisely because of this that the autumn in their works appears colorful and fascinating.

23/ It is said to be the sadness of lonely autumn, and it is said to be the lovesickness of the distant sea. If someone asked me about my worries, I would not dare to say your name.

——Dai Wangshu's "Trouble"

24/In the evening of autumn, the bamboo leaves are boiled with chrysanthemums, and people and crabapples are both drunk.

——Lin Qingxuan "Warming a pot of moonlight and drinking wine"

25/I can't move the years, you are covered with moonlight, anchored in autumn.

—— Shama Xueyin's "I'm Here"

26/ Thousands of rays of light are burning deep in your eyes, and the dead leaves of autumn are swirling around your heart .

—— Neruda "Twenty Love Poems and a Song of Despair"

27/On a sunny autumn morning, walking around casually does not necessarily mean you will be happy.

——Mu Xin's "The Journey of Su Lu"

28/Winter is loneliness, summer is parting, spring is the bridge between the two, only autumn penetrates all seasons .

——Adonis "My Loneliness is a Garden"

29/Autumn is the second spring. At this time, every leaf is a flower.

——Camus

30/In fact, the best way to spend autumn is to sit under an osmanthus tree with you. Every time a small osmanthus falls, we Exchange words with each other. After the flowers have fallen and our heads are covered with yellow stars, we can go out with you to watch the snow in the cold winter.

——Lin Yujing

31/Perhaps what I love is not the late autumn, but the early autumn, when the Xuanqi is beginning to subside, the moon is full, the crabs are plump, and the osmanthus is bright. He did not fall into a state of intense desolation, which is the most worthy of appreciation.

——Lin Yutang's "The Taste of Autumn"

7. Two sentences that have nothing to do with autumn

Finally, I would like to share two sentences that have nothing to do with autumn. I like this very much. There is a sense of trance or faint emotion when reading these two sentences. Because they are different, the format is also different, as an ending.

32/Summer is a season where you can have a dream by lying on the table for ten minutes between classes.

My mother’s little thoughts warm my life year after year.

Three-meal advertisement, four-season copywriting

Which autumn copywriting do you like best?