Planning plan for shopping mall activities

In order to ensure a high starting point, high quality and high level of work or work, it is often necessary to prepare a specific, detailed and highly targeted plan in advance. A solution is a detailed process for solving a problem or a project, or a subject. So what issues need to be paid attention to when formulating a plan? The following is a planning plan for shopping mall activities that I have carefully compiled. It is for reference only. I hope it can help everyone.

Event time: December 21st - December 25th

Event theme: Happy Christmas (Christmas Carnival Night)

Activity description: December 25th every year is the day when Christians commemorate the birth of Jesus. It is called Christmas. It is the most grand festival of the year in Western countries. It can be compared with the New Year and is similar to the Spring Festival in our country. In order to increase the local influence of the mall, increase turnover, enhance the interactivity and entertainment of promotional activities, and attract consumers.

1. Creating a Christmas atmosphere

1. The square in front of the door can set up such a scene: stand a Christmas tree about 5 meters high at the entrance of the shopping mall, with various Christmas tree hanging on it. Various decorations and decorative lights. There are matching decorations around the Christmas tree (deer sleigh, Santa Claus, etc.), which are lifelike and full of fun. Add posters and spray-painted banners to create a Christmas-themed atmosphere. Note: Music is indispensable. It adds dynamics to the whole scene and can play some classic tunes.

2. Salespersons, cashiers, and shopping mall staff all wear red Christmas hats to set off the festive atmosphere and stimulate customer consumption.

3. Set aside a Christmas merchandise area inside the mall to display various Christmas gifts, complete with lanterns, decorations, etc., plus posters, music, etc. to exaggerate the Christmas atmosphere and turn the mall into a Christmas party Heaven.

4. Arrange a staff member at the entrance of the shopping mall to act as Santa Claus and distribute some small Christmas gifts to consumers.

2. Internal promotion activities in the mall (select as appropriate according to the mall’s own conditions)

1. Get free gloves with shopping, and a series of big surprises. If you spend X yuan in the mall, you can get a shopping tip If you buy a ticket, you will get a pair of gloves as a gift (the gloves are worth about 5-10 yuan), and there are also lottery tickets hidden in the gloves.

Event description: Gloves are also an indispensable item for people to protect themselves from the cold. It is more practical for customers to get gloves when shopping. Hiding lottery tickets in gloves is another novel promotion method, which is similar to Western children. There's something similar about getting a gift in a stocking at Christmas. The gloves used as gifts can be gloves of different styles and colors at the same price. After customers select a pair of gloves, they cannot choose to change them again. The size of the lottery ticket should not be too large so that it can be easily hidden in the gloves and will not fall out. Note: Shopping gifts can also include some fashionable desk calendars, Christmas gifts, peace charms (peace charms are given on Christmas Eve), etc.

2. Christmas cake

Customize a Christmas cake, which can be several meters in diameter, with the words "Merry Christmas" written on it and filled with candles. At eight o'clock in the evening , everyone makes a wish together, and then blows out the candles together. The entire scene is decorated with Christmas trees, colored lights, etc., and music is used to create an atmosphere. Customers who spend more than 1 yuan in shopping malls from 6 to 8 o'clock on the night of the 25th will receive a shopping receipt with their shopping receipts. You can get a piece of cake until all is gone.

Event description: In foreign countries, delicious Christmas cakes are often added to the beauty of Christmas. People often make Christmas cakes novel and beautiful. The words "Merry Christmas" are poured on it with cream or jam, and special Christmas candles are placed around it. The candles are small in shape, only three or four inches long, but they are made of exquisite and colorful materials, and some are even made into spiral shapes. After lighting it, the host blows it out, and then everyone shares the cake. People sometimes put three beans in the cake to represent the three oriental wise lands in the Bible story. Whoever eats the beans becomes the "Three Kings", which is very funny.

Operation instructions: You can set aside a special area in the central hall to display cakes, and pay attention to maintaining order on site to avoid blocking passenger flow; the cake can be made as large as possible, or it can be divided into several large cakes and prepared for cutting. utensils. At 8 o'clock on Christmas Eve, customers can receive a cake with their shopping receipt within the specified time. At the same time, prepare supplies for serving cakes, such as plastic plates and plastic forks, and place trash cans to prevent customers from littering and damaging the environment.

3. Smash golden Christmas eggs during shopping

Anyone who spends X dollars in the mall will have a chance to get free golden Christmas eggs.

Operating instructions: Put coupons with different gifts written on them in the golden eggs prepared in advance, and the prizes are to be determined

4. Free meal coupons for shopping

Redemption location: Main service counter. If you spend X yuan in the shopping mall, you can get one X yuan free coupon for Food World. If you spend X yuan, you will get two coupons. Single ticket is allowed and cannot be accumulated.

Operating instructions: For young customers and children, food is always inevitable during Christmas, and celebrating Christmas in the gourmet world has a more Christmas flavor.

5. Christmas Turkey Dinner

As a grand celebration of Christmas, delicious food is indispensable. In foreign countries, Christmas turkey dinner is a standard main dish, but domestic customers know less about turkeys, so making and selling turkeys on site will definitely arouse customers' curiosity and desire to buy.

Operation instructions: You can use picture posters on site to explain the origin, nutritional characteristics, and how to make turkeys, etc., and emphasize that this is an indispensable main food for Western Christmas. At the same time, turkey supplies must be prepared adequate.

6. Other promotional activities

Christmas clothing sales: winter casual clothing, suits, windbreakers, down jackets, thermal underwear and other Christmas limited-time sales: a Christmas crazy buying area is opened, which can be divided into There are one-yuan rush-buying areas, five-yuan rush-buying areas, ten-yuan rush-buying areas, etc. The rush-bought items are small commodities, such as Christmas gifts, socks, gloves, towels, chocolates, biscuits, etc.

Christmas Toy Festival: Toys are always one of the most attractive products for children to match the personality of young consumer groups. Exhibiting and selling toys of different categories and styles will be very helpful in promoting Christmas sales. Big help.

3. External activities of the mall

In order to match the joyful atmosphere of Christmas, a small stage is set up at the entrance of the mall, and two themed performances are held on Christmas Day to attract consumers to go shopping.

Performance time: 2pm for the first show and 8pm for the second show.

Performance materials: Christmas song and dance performances, quizzes with prizes, Christmas-themed model catwalks, etc.

4. Personalized Planning - Public Welfare Activities

Every year on Christmas Eve, do you think of the little match girl and the kind old woman? In fact, in our city There are still children who need our care, extend your warm hands, offer your love, and let us together light the "match of hope" for them. You just need to put your shopping ticket in the donation box:

1. We will donate 1% of the customer's voting amount to these children as charity.

2. Recruit ten public welfare enthusiasts to dress up as Santa Claus to visit children in major orphanages and welfare homes across the city on Christmas Day, deliver gifts to the children, and play with them . Gift set: winter clothes, hats, socks and other warm supplies, toys, food, etc.

Operation instructions: Invite relevant media to report on this event, and invite notary units to notarize this event. This public relations activity will help guide citizens to care for and love these vulnerable groups, promote public welfare, and also Help improve the visibility and reputation of merchants.