In the form of joining, we need to know the number and operation of brand direct stores in advance, which can reflect the feasibility of this project.

A good project must be one that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of the direct store can test the correctness of the business model of the project, the products are suitable for the current consumption trend, and the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.

A good project direct store must exist as a benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent, and the profitability is super strong. If the direct store can't do the above, where can the headquarters sum up the successful experience and teach it to franchisees?

Criterion:

Investigate whether the headquarters has direct stores and their operation.

stores usually pay rent according to the first quarter or half a year. After three months of operation, if there is no hope of profit, a direct store may stick to it for another three months, but if it fails to meet the profit for half a year, it will choose to give up. Therefore, the length of continuous operation of a direct store can determine the basis of profit and affirm the feasibility of the project.

the more direct stores a brand owns and the longer it operates, the richer its accumulated practical experience in operation.

1. Pay attention to quality

How to run little seafood

Now is an era of consumption upgrading, and new media is blowing the trend, which is a small but real happiness. When eating seafood, people also pay great attention to the experience, and seafood has evolved from the initial boiling to the later frying, and now more seafood is made in different ways. Now everyone's tastes are getting bad. If the quality has not been improved and can't meet the needs of consumers, it should be upgraded. Otherwise, such a little seafood store can't operate.

2. Clear style and positioning

Now it is an era of consumption upgrading and market segmentation. The significance of market segmentation does not mean that you can do a lot of specialization. In a little seafood store, the variety is very meaningful, but the style and location of a store are more important. The consumer will choose a store with a similar style

3. Learn to market

little seafood store can and needs to do marketing. No matter on Valentine's Day or Christmas, you can launch corresponding holiday packages in due course. In the daily life of little seafood store, you can also introduce special funds or report some special activities. As long as you are careful, small marketing activities can also bring good benefits to the store.

I hope my answer can help you!