Publisher: Time Fortune Technology Company
abstract:
In June, 2004, 165438+ 10, Time Fortune Technology Co., Ltd. launched the China Blog Rankings, which attracted wide attention from the public and the media and became an important reference for many peers and capital markets to understand China's blog websites. After the rapid development of blog hosting websites in China in the first half of 2005, blog websites are also experiencing reshuffle and brutal market competition. After a long period of investigation and analysis, combined with a large number of user experiences, Time Fortune Technology Company launched the 2005 China Blog Ranking Report in August 2005.
This report objectively scans the whole blog market in China, and scientifically analyzes and compares various blog websites with an objective and fair attitude, which has certain reference value for the operators, investors and users of blog websites. At the same time, we also hope that this ranking will bring some inspiration, pressure and opportunities to the blog sites that enter the list.
Blog provides a platform for everyone to publish information and exchange knowledge. Bloggers can easily build their own personalized online world with words, links, videos and pictures. At first, blogs only published some personal words or collected relevant articles and comments through the Internet. At present, blog has become an increasingly important communication tool among families, companies, departments and social groups. We believe that the development of Internet has gone through the stage of Web 1.0 represented by portal and entered the stage of Web2.0 represented by blog, wiki and RSS.
In order to promote the development of blogs in China and provide effective reference for registered bloggers, Time Fortune Technology Company, a well-known domestic network consulting company, screened and analyzed domestic comprehensive blog hosting websites, and based on this, made corresponding rankings. This ranking is mainly based on the comprehensive performance and influence of major blog websites in search engines (refer to the ranking order of Alexa, Google, Baidu, Yahoo and other professional websites), and combined with the experience evaluation of blog users, the influence, popularity, usability, aesthetics, product richness, technical content and speed of each website are comprehensively scored. The ranking results are as follows:
Different websites have different expressions and emphasize different functions and services according to their special positioning and customer base. Some are independent hosting websites, and some are attached to portal websites or professional and industry websites. This diversified blog hosting has formed rich and colorful blog content, extensive contact and influence, and diversity has produced wonderful effects, which is exactly what we should learn and learn from. The following comments are based on the public's understanding of various blog hosting websites, and strive to make an overall analysis from an objective and fair perspective.
No. 1: blog-/
Horizontally, the mountains stand upright into peaks, with different distances.
AnyP's free personal homepage continues its concise and practical features, and is deeply loved by young users through the introduction of changeable page templates and diversified services of functional components. Its purpose is to provide AnyP (anyone, anyone) with a "more interesting" online home. Boyi Anyp provides endless blog fun for avant-garde and energetic young groups with its solid technical strength. Its users are very active, with strong sense of belonging and strong participation.
But it is precisely because of Boyi's development route that the quality of its users is generally mixed, most users play online, and there are few truly influential articles. Many user websites are more suitable to be called "personal homepage" or "corporate homepage" than blogs. The main station lacks content that really belongs to "blog".
Fourth place: China Blog. com/
Today, I came here again. I don't know where the girl went. Only the peach blossoms are still there, smiling in full bloom in the spring breeze.
China Blog Network shows the essence of Blogger on the home page by relying on various projects such as "hot topics", "debate forums" and "photo blogs". It also promotes the communication between blogs by holding various "debates" and "challenges".
However, bloggers in China have obvious limitations, which is not conducive to their own dissemination and popularization. After the "Muzimei Love Letter" incident gradually normalized, the rising trend of blog popularity in China was not as good as before. In addition, the stability of China's blog service is lacking, and the "system is being maintained" war-free card hanging from time to time makes bloggers suffer greatly, especially unfriendly to new users.
5th place: blog motivation-/default.html.
The lake and the moon set each other off, and there is no wind mirror on the pool surface.
Blog power page is relatively simple, and the columns in it mainly recommend Blogger's articles and comments. The number and style of its blog templates are in the middle, and the style tends to be fresh and tidy, while the blog settings are basically the same as those of the blog network, but the directory is somewhat different.
The information on the home page is messy, emphasizing the "latest" and ignoring the "essence". Although everyone has the opportunity to show, there is no corresponding classified column to reflect the group, so it is like the "irrigation area" in BBS, without its own characteristics and positioning. The template style tends to be the same, and there is no new idea, but the blog operation interface, like the blog network, will make novices confused and the interface design is relatively rough.
6th place: Tianya Blog-/
My friend's sail shadow faded away and disappeared at the end of the blue sky, only seeing the first line of the Yangtze River and heading for the distant horizon.
The most important feature of Tianya blog is rooted in Tianya community, which is a very mature community, in which a large number of user groups have been formed to support Tianya blog. The registration and use of Tianya blog is very simple and easy to operate, and the combination with the community makes its blog group have a natural sense of belonging. However, because the system design is very simple, there are still many imperfections, such as the small picture space provided, the system is not easy to use, the retrieval of logs is very inconvenient, and there are too many sensitive words.
Seventh place: Blog Bus-
A boat on the river, a fisherman wearing his webworm moth; Fishing alone is not afraid of snow and ice.
Due to its own positioning, there is not much information on the homepage of the blog bus, and users' comments and articles need to enter the secondary page to see them. The whole page style tells users that "we focus on blogs", and in the process of registration and use, it also adheres to the principle of "simplicity, ease of use and humanization". The most striking thing about the blog bus is the exquisite and beautiful template, which many blog hosting websites can't do, and it is this that attracts a large number of fashionable and intellectual users.
However, the advantages of blog bus are mainly reflected in the template, but there is a slight lack of background technology. The function of blog tends to be simple, the interface style is fresh but relatively simple, and system problems often appear. At the same time, the display of users' blogs is not classified, and it is basically completed through recent updates and click-through rates, which has no good community atmosphere.
Eighth place: China Software-/
In Yangzhou, the spring breeze blows all over Sanli Long Street. With beaded curtains, no one can match her beauty.
Focus on the extreme of blogging. Even ordinary blogs don't have any promotion and ranking of sub-sites. It seems that they just provide a management space for individuals. In fact, it is not a bad thing to concentrate on blogging, but since you concentrate, you must do your best. But we can see that both the template and the blog system settings are still in the primary stage. The operation interface of blog is simple but not intuitive. Whatever you do, you need a verification code. Although it is to help users keep secrets, it is so frequent that people can't help but be annoyed. Due to the lack of manual editing, the quality of home page content is not high.
Issue 10: Your blog -http://www.yourblog.org/
Humming, whispering-and then mixing together, like pouring large and small pearls into a plate of jade.
Your blog encourages users to make their own templates, which is a big advantage for professional users who advocate individual freedom and don't like being tied down. It is easy to register and log in, but the operation after logging in makes users feel that it is not humanized enough and the page is simple. When filling in a diary, it is not a visual operation. It is stipulated that the diary content should not be too small, otherwise it cannot be recorded. I can't see the template clearly when changing the template, and the template has no characteristics. Some operations are more complicated, and it is more troublesome to go to other places to update after entering the article. Facing the competition, it hardly has its own characteristics. Due to the lack of manual editing, the quality of home page content is not high.
Overview of non-professional blogs
The so-called non-professional blog refers to a website that provides blog services in addition to other network services. This kind of website can be roughly divided into three types. First, some portals (such as Sina and Netease) provide blog communities, and blogs are only a part of their services. Just like forums, their central business lies in media operations. Secondly, some websites based on personal communication services (such as Tencent QQ, MSN, etc. ) provide personal space. Here, the role of blog is to show the personal space and platform of the chat object, just like a business card, indicating identity hobbies, all of which are based on its main business-communication function and communication function; Finally, some other industry websites or forums, in order to facilitate the communication between netizens, provide blog services by the way, and also play the role of business cards.
Therefore, blog websites attached to public portals, industry portals or instant messaging are only accessories of their "main business" and will not be the mainstream of future blogs.