a household name-the past of Tengwangge Food In November 1983, Jiangxi Qiaojiazha Food Factory (restructured into Jiangxi Qiaojiazha Food Co., Ltd. in 22), a subsidiary of the 911 transfer station of Jiangxi National Defense Science and Technology Office, located on Bayi Avenue (opposite to the long-distance bus station) in Nanchang, was formally established. With excellent technology and superior quality, its products are favored by the vast number of consumers. For more than 2 years, it has been a household name in Jiangxi. At that time, Tengwangge food store was always crowded with customers, and every holiday, the scene of bustling and rushing to snap up was still fresh in many old Nanchang people's memories, especially the folk proverb "Without Qiaojiazha (Tengwangge brand moon cake), the Mid-Autumn Festival would not be a festival" expressed the special love of Jiangxi people for Tengwangge brand moon cake! Many post-8s and post-9s consumers have deep feelings: We can say that we grew up eating cakes, bread, eight-treasure rice, moon cakes, peach cakes and zongzi from Qiaojiazha (Factory)! Brand switching-The origin of Tengwangge food was still an era when the concepts of trademarks and trade names of domestic enterprises were generally vague. Jiangxi Qiaojiazha Food Factory has always named its own franchise stores and promoted its products with the factory name (trade name) "Qiaojiazha", and ordinary people used to call its products "Qiaojiazha" food. However, the embarrassment buried by the lack of trademark awareness and weak brand protection concept finally came quietly. In March 24, the newly established Jiangxi Longguan Food Company went to Shanghai Qiaojiazha Catering Food Development Co., Ltd. to negotiate and sign a trademark rental license contract for Qiaojiazha, and obtained the five-year use period of the catering company's trademark in Jiangxi. In the Mid-Autumn Festival of that year, a company in Jiangxi began OEM production in Nanchang under the name of Shanghai Qiaojiazha Catering Food Development Co., Ltd. . . . . . The brand achievements of Jiangxi Qiaojiazha Food Co., Ltd., which have been painstakingly managed for nearly 3 years, have been lost in an instant and quietly seized by others. . . . . . As a responsible and well-known enterprise, in order to abide by the national laws and safeguard the interests of consumers, Jiangxi Qiaojiazha Food Co., Ltd. resolutely reshaped its brand, and its products, packaging, publicity and promotion began to fully use the registered trademark of "Tengwangge"-at this point, "Tengwangge", a brand bearing the cultural heritage of Jiangxi for thousands of years, was born in the pain of brand switching of Jiangxi Qiaojiazha Food Co., Ltd., a phoenix nirvana! Today, Tengwangge Food adheres to the business philosophy of "Quality Makes Brand". With the spirit of starting all over again, Tengwangge Food started a second venture. As always, the company adhered to the quality policy of "lean production, safety and hygiene, delicious nutrition and customer satisfaction", and Tengwangge Food was the first in Jiangxi baking industry to pass QS quality and safety certification and ISO91 international quality system management. Real gold is not afraid of fire. Careful consumers know that Tengwangge brand food is actually an authentic brand-name product produced by Jiangxi Qiaojiazha Food Co., Ltd., which has been selling well in Jiangxi for more than 2 years, either through various media introductions or through the comparison of product perception, taste and quality. "No wonder Tengwangge brand products are much better than xxx brand products in appearance, quality and taste!" "No one reminded me, I don't know yet!" Many consumers suddenly realize! "Tengwangge" brand has been spread by old consumers and recognized and praised by new consumers. . . . 1. The authentic brand-name product is "Tengwangge"-produced by Jiangxi Qiaojiazha Food Co., Ltd. (previously, the company's product was always called "Qiaojiazha"), which has a history of nearly 3 years! The original Qiao Jiazha is now the "Tengwang Pavilion"! 2. As the trademark "Qiaojiazha" was registered in Shanghai first, in 24, the owner of "New Golden Crown Cake Shop" in Nanchang went to Shanghai Qiaojiazha Catering and Food Company to rent the right to use the trademark, and registered Jiangxi Longguan Food Co., Ltd. (now it was changed to Nanchang Qiaofu Food Co., Ltd.) to produce "Qiaojiazha brand" moon cakes. By the Mid-Autumn Festival, the new Golden Crown Cake Shop would be replaced by "Qiaojiazha". ! Therefore, the so-called "Qiaojiazha" moon cake is actually just a "new golden crown" moon cake! ! ! 3, the quality is better, the taste is better "Tengwangge", a point price, not afraid of not knowing the goods, but afraid of comparing the goods! ! You can compare it carefully!