Off the shelf

KFC is a big fast food brand that affects our lives. KFC has had many classic products since it settled in China. The five tender cows are delicious memories that many people can't erase, but the five tender cows will be removed from the shelves every once in a while. Why?

in p>28, the five sides of tender cattle were officially launched, but in 212, they were removed from the shelves. Until 217, in order to celebrate the 3th anniversary of KFC, Nenniu Wufang returned strongly for one month, but the reserves originally planned to be sold for one month were sold out in just a few days, so Nenniu Wufang was removed from the shelves again.

As a delicious memory that many people can't get rid of, it is said that the reason for taking off the shelves in those years was that there was a problem in the supply of raw materials. However, some people say that the cost of beef is on the high side. In order to avoid waste, there are fewer semi-finished products of beef five parties. If customers in KFC fast food restaurants want to eat beef five parties, the waiting time is longer, so the sales of beef five parties are on the low side. Coupled with the low profit of beef, the five sides of tender beef were removed from the shelves.

The re-emergence of the tender cow five-square has made a little change in the production method, and the reason why the tender cow five-square was removed from the shelf is also a marketing plan. As a delicious memory of many tender cows, the production process is relatively cumbersome and time-consuming. The phased launch can increase customers' goodwill towards KFC through memory killing, and also greatly stimulate sales in a short time, while reducing the losses caused by low profits.