197965438+1On October 28th, Shanghai TV station broadcasted the first TV advertisement in Chinese mainland-Yang Rong wine. The advertisement is about 1 minute and 35 seconds long and consists of 3-5 illustrations. It does not use any moving lens, and its form is very similar to TV news clips.

The slide after the advertisement was broadcast reads: "Shanghai TV Station will accept advertising business from now on." A small bottle of "Turtle Yang Rong Wine" made the word "advertising" move to the C position of the times with the wave of reform and opening up, which brought a stormy ideological change. Inspired by this, the Duck Prophet directed by my father Xu zhēng and I put the behind-the-scenes story of this TV advertisement on the big screen.

Film Review of Duck Prophet

Zhao Pingyang, played by Xu zhēng in Duck Prophet, not only sold out the medicinal liquor in the factory, but also made an epoch-making advertisement with the support of his son "Dongdong" Han and his relatives and friends. It can be said that a bottle of medicinal liquor has opened a new wave of commodity economy in China. Just like the title of the movie Duck Prophet, Zhao Pingyang, who seized the opportunity of the times in the early days of reform and opening up, was "the first person to get into the water".

Xu zhēng used the metaphor of "Duck Prophet" to show his children the words and deeds of an innovative father from the perspective of Zhao Pingyang and his son: "If we want to do it, we will be the first duck to dare to go into the water". There is no lack of tenderness in humor. It is the generation of parents like "Duck Prophet" that affects our inheritance of the spirit of the times, which dares to be the first and be brave in innovation.