In 2019, the development of China's kitchen and bathroom industry has entered a trough. How to innovate and develop and break the ice? In order to break through this weak market and find new business opportunities, on October 10, 2019, the ice-breaking ten The Big Randian 2019 China Kitchen and Bathroom Industry Innovation and Development Summit and the Top Ten Rising Points Supply and Demand Matchmaking Conference in China's Kitchen and Bathroom Industry were held in Shanghai.

This conference is guided by the China Hardware Products Association and hosted by AVC and Suning.com. It includes 500 senior representatives of major kitchen and bathroom brands as well as channel dealers and mainstream media representatives from all over the country. Many people came to the summit to discuss the innovative development of China's kitchen and bathroom industry. It is reported that the award-winning brands and products in the top ten business opportunity categories were also awarded at the meeting. Among them, Midea's dual-chamber steaming and baking machine BS50D0W won the 2019 China Kitchen and Bathroom Industry Annual Science and Technology Achievement Award, while Midea's S1 series steam oven PS20C1 won Won the honor of the best-selling product of the year in China's kitchen and bathroom industry in 2019.

The top ten hot spots to break through the ice and initiate new changes in the industry

Affected by the post-real estate cycle, judging from the market performance of these traditional categories of the kitchen and bathroom industry, the current kitchen and bathroom The industry has reached an inflection point. At the meeting, AVC, one of the organizers, gave a themed report on "The Development Trend of China's Kitchen and Bathroom Industry: The Ten Hot Spots of the New Five-Information Business Opportunities Blue Ocean" and released the "Top Ten Flashpoints of China's Kitchen and Bathroom Industry." Randian White Paper. At the same time, the meeting also awarded licenses to the top ten recommended Randian brands that are in the growth channel. Two products of Midea’s Weiqing Division undoubtedly won the 2019 China Kitchen and Bathroom Industry Annual Scientific and Technological Achievements and the 2019 China Kitchen and Bathroom Industry Annual Scientific and Technological Achievements. The two major awards of best-selling products of the year, and the guests at the scene also highly recognized and affirmed Midea's contribution to the expansion of new kitchen appliance categories and the cultivation of new markets.

Both products and reputation have been harvested well, and the double awards are well-deserved

It is understood that one of the star products that won the two awards this time is the Midea dual-chamber steam and grill all-in-one machine BS50D0W. It not only integrates innovative technology and craftsmanship, but also redefines the built-in steam oven. Midea's dual-chamber all-in-one steaming and grilling machine BS50D0W innovatively adopts a time-sharing dual-drive algorithm, which cleverly combines the two functions of steaming and baking. Due to the independent control of steaming and baking, it can cook a variety of ingredients simultaneously, and you can cook a large table of delicious food in one go. Fully meet the diverse taste needs of the family. On this basis, Midea's dual-chamber all-in-one steaming and grilling machine BS50D0W is also equipped with a thick film steam generator, which effectively avoids health risks caused by heavy metals and reduces the contact between purified water and metal. When steaming, the new steam release technology can release steam in seconds, and the 1500W high-power steam generator can generate more than 60L of steam per minute, locking in the original flavor and nutrition. In terms of the baking function, the Midea dual-chamber steaming and grilling all-in-one machine BS50D0W is equipped with an NTC temperature sensor in the baking cavity, three types of 840 heating tube combined heating systems, and a hot air circulation system with the same guarantee, which can easily achieve crispy and tender baking. . In addition, Midea's dual-chamber all-in-one steamer and oven BS50D0W is also the first oven that is not easy to absorb grease, easy to clean, and resistant to scratches. The cabinet adopts top-grade 9H hardness blue and white enamel inner tank starry sky enamel, imported fully automatic welding lines, and seamless laser welding technology. The heat storage and insulation effect is good. It is worth mentioning that this dual-chamber steam and grill all-in-one machine also has a more intelligent M-Smart intelligent cooking system, which can make cooking easier with intelligent cloud recipes and APPs.

As another award-winning product, Midea’s S1 series steam oven PS20C1 adopts the industry’s first dome micro-pressure steaming design, which has the advantages of fast cooking and no loss of nutrients and moisture. Due to the upgraded 1800W steam generating device, Midea's S1 series steam oven PS20C1 can be filled with large steam in just 30 seconds and heat up quickly, with a steam temperature control accuracy of up to 2C. At the same time, the innovative and upgraded cavity has a 4-curve design on the top surface, which allows condensed water to flow back to the bottom to avoid dripping on food. A person in charge of Midea's microwave and cleaning division said that steaming is a deeply rooted cooking culture in China and is widely recognized for its health. Under the influence of such traditional culture, the market prospects of steaming ovens are very bright. At present, in the kitchen appliance market, the growth of products with steaming function is very significant. The Midea S1 series steam oven PS20C1 has both the functions of steaming and baking, and is more nutritious and convenient, so it has also been popular in the 80s and 90s. After being widely favored by consumers, it has achieved good sales since its launch.

Midea started by entering the home appliance industry, and today it has opened a new era of intelligent life for all. Behind each generation of Midea's product changes and every hot sale, there is indispensable real technological innovation. According to reports, the number and proportion of Midea's R&D personnel have increased significantly in recent years. It is precisely because of its continuous pursuit of technological innovation that Midea is a leader in the field of kitchen appliances and continues to drive innovation and development in the industry. This It is well-deserved to win the 2019 China Kitchen and Bathroom Industry Annual Scientific and Technological Achievement Award and the 2019 China Kitchen and Bathroom Industry Best-Selling Product in one fell swoop.