The key to the success of the Dio Coffee brand lies in the quality of its products and services to the quality of the diligent pursuit, as well as the elegant environment and full of humanistic atmosphere of the Eurasian coffee culture. More than 10,000 Dio coffee people across the country, pursuing the Dio coffee to customer satisfaction as the purpose of the service guidelines for customers to create a European and Asian coffee culture with Chinese characteristics of the atmosphere, to create a "love of the cafe".　 Awarded the "China Well-known Trademark", Dior has known the importance of quality management since the beginning. In 2003, when the domestic coffee chain brands were just starting out, Dior took the lead in introducing the ISO9001 quality management system, and was the first brand in the domestic coffee chain industry to obtain the certification. Dio Coffee also knows that consumer demand is the biggest responsibility of the enterprise, from the careful selection of materials, strict control of the product production process, to the "service before the guests ask", all employees follow the requirements of ISO9001 quality management system, upholding the "sustainable management, lifelong learning, In 2006, Deeo Coffee has stepped on a new level, and joined hands with Oracle, the second largest software company in the world, to develop Deeo Coffee's ERP project, which has laid a solid management foundation for the future accelerated development. In the same year, Dio Coffee & Food passed the international dual system certification of ISO9001 and HACCP (International Food Hygiene Compliance Certification).

Many years of dedication has enabled Dio Coffee to grow steadily, and has been recognized by the industry's relevant authorities and the government. Dio coffee brand were awarded China's top ten outstanding franchise brands, Singapore FLA "International Franchise Award" and other international and domestic authoritative awards. With mature management mode and strong logistic support, Deeo Coffee has been awarded as "2004 China's top 100 chain brands most suitable for investment", 2004 "Franchisee Most Satisfied Headquarters", 2005 China's "100 Best Franchise Brands". "100 Best Franchise Brands"; in 2005 and 2006, it was awarded the title of "Most Influential Franchise Brand" by China Chain Store Association (CCFA); in 2005~2007, it was awarded the title of "Most Influential Franchise Brand" for three consecutive years by Shanghai Chain Store Association. In 2005~2007, the company was awarded the title of "Most Influential Franchise Brand" by Shanghai Chain Store Association for three consecutive years; for three consecutive years, the company was selected as one of the "Top 100 Catering Brands in China" by China Culinary Arts Association; the company has also received the attention of the British Reuters, BBC, CCTV, APEC and other media organizations, and has been praised as one of the best local coffee brands in China by the media. It has been praised by the media as the leading local coffee brand in China. In the ranking of China's top 100 food and beverage companies in 2005, Dior Coffee ranked 30th and first in casual dining. In 2009, Dior Coffee was ranked 11th in the "2008 China's Top 100 Restaurants" and first in the casual dining category.　 At the end of 2007, Carlyle Group, one of the world's largest investment funds, invested in Dior, which accelerated the development of Dior Coffee and had a far-reaching impact on the entire coffee chain industry.　 "Accumulate life, imagine life", Dio Coffee provides people-oriented culture and needs, under the humanistic care, create life sense space, for customers to enhance the quality and taste of life, to achieve harmony, fulfillment and happiness ...... looks forward to working together with more partners and friends, together to create a new world of coffee business. "

In the 21st century coffee in our lives has been an indispensable beverage, however, in the search for coffee on a long journey, it seems to be able to feel difficult to exhaust the number of people passionate and adventurous romance? How did coffee, which grows quietly in the depths of silent forests, come to be discovered and accepted all over the world? And how did cultivation begin? Among the countless legends about the discovery of coffee, two of the most fascinating are "The Shepherd's Tale" and "The Shepherd's Tale". The Shepherd's Tale and the Arabian Monks. The former is a Christian discovery story and the latter is an Islamic one. >> The Shepherd's Tale There was a shepherd in Sopia in the 16th century who one day found that the sheep he was raising suddenly kept jumping and jumping around, which he found to be very strange, and after careful observation, he realized that the sheep had eaten a kind of red fruit.　So he took the fruit to the monks of the monastery to eat, all the people eat after all feel refreshed; said that after the open fruit is used to do refreshing medicine, and quite by the life of the praise. Arab monks in 1258, because of the crime and was expelled from the tribe of the sheikh Sheikh Omar, wandering to a place far away from his homeland. Omar, wandering to Wassaba (in Arabia), far from his hometown of Mocha, was so hungry and tired that he could no longer walk, when he sat down to rest on the roots of a tree, he unexpectedly found a bird flying and resting on a branch, with a kind of sound he had never heard before, extremely pleasant to the ear cry.　He took a closer look and realized that the bird was pecking at the fruit on the branch before opening its throat to make its beautiful cry, so he picked all the fruit in the area and put it into a pot with water to boil it. Afterwards, it began to emit a strong flavor, and after drinking it, he not only felt good, but also felt that his tired body and mind were also invigorated.　So he picked many of these magical fruits and gave them to the sick to boil into soup to drink. Finally, because of his good deeds, the people in his hometown forgave him for his sins and allowed him to return to Moca, where he was honored as a "holy man".

ROMANTIC STORIESOne of the most romantic stories of the coffee is about a French naval officer, Gabrielle Mathieu, who served on the island of Matinique. One of the most romantic stories of coffee is about a French naval officer, Gabriel Mathieu The story is about a French naval officer, Gabriel Mathieu de Kelley. Clay. When he was about to leave Paris, he managed to get hold of some coffee trees and decided to take them back to Martinique. This was around the year l720 or l723. He may also have made two trips back and forth, because the first time he brought in seedlings that did not survive. What is certain is that in the end, De. Clay sailed from Nantes with one of the best saplings and one that was always well cared for. The sapling was kept on deck in a glass box, which protected it from the sea and kept it warm. The diary of Mr. de Kli Klee's diary describes how his ship was threatened by Tunisian pirates and how it survived a storm. The diary also mentions that a man on board was jealous of him and tried to destroy the naked tree, even breaking a branch in a fight. When the ship ran aground and could not supply itself with drinking water, Deakley watered the naked sapling with the water he drank. It was used for refreshment and was quite popular with some people. >> On the origin of the term coffee all historians seem to agree that the birthplace of coffee was Kaffa in Ethiopia and that the name coffee is derived from the Arabic word Qahwah-meaning plant drink. Later, when coffee spread to the world, it adopted the name of KAFFA where it came from, and it was not until the 18th century that it was formally named coffee.