Sina Weibo is a very hot social media app and its promotion means letting more people know and use this app. by posting valuable content on different channels, such as life tips, food, travel, fashion, etc., it can attract more users to enter the world of Weibo and join the topics, follow the celebrities, and share the life moments to enhance the stickiness of users.

Through microblog promotion, merchants can implement publicity, promotion, marketing and other opportunities on microblog. With the popularity of microblogging, the precise positioning of users brings infinite possibilities for business promotion. Brands can better demonstrate their strengths, attract users' attention, and increase brand exposure while directing users to their websites through a variety of social collaborations, microblog membership benefits, microblog activities, and other marketing tools.

Sina Weibo promotion can also increase personal brand awareness. Through microblog promotion, individuals can post content to publicize their brands and projects, increase their visibility and sense of authority, attract more fans, and establish a good image. In addition, some public figures, netizens, etc. can also get microblog promotion revenue through the microblog copyright model. With the promotion of microblogging, the number of fans and fan traffic will continue to increase, and the personal brand will have a wider range of development opportunities.