First of all, it is normal to earn and lose in business. Compared with developed countries in Europe and America, the prospect of baking industry is far from saturated, and many of us don't know much about baking now. Maybe everyone is familiar with cakes, bread and biscuits, but few people have eaten some high-end desserts. Therefore, the baking industry still needs everyone's popularity, so that more people know that baking still has a long way to go. Baking is a western pastry, and we ordinary people don't have much contact with it, especially when a lot of butter is used in baking. Some people don't like to eat food with too strong milk flavor. There are also great limitations to the spread of baking. Another point is that baked goods bought outside are too sweet, which is why many people don't like it. The last point is the price. Five-dollar bread and one-dollar steamed bread are obviously more affordable.
Secondly, the prospect of baking can be said to be certain, but we have to consider our current situation. The development of baking is very uneven. There are many baking shops in first-and second-tier cities and few in third-and fourth-tier cities. It is even more pitiful in the countryside. The most popular variety of West Point in rural areas is birthday cake. Other desserts are even more difficult to circulate in rural areas because some need special display cabinets. Therefore, everyone must choose a suitable location when opening a store again, and do a good job in investigating local consumers. That is to say, what is the local purchasing power? If it exceeds the purchasing power level, the varieties produced are difficult to be consumed. The cost of baking is different because of the different raw materials used. Domestic raw materials are relatively cheap but the taste is also very general. This is not worshipping foreign things but seeking truth from facts.
Finally, the baking industry is now a big fish in the first-tier cities, eat small fish, and there is no food in the light rain. Moreover, there are more and more people studying home baking in the first-tier cities. Even chain baking shops make money in some stores and lose money in others. But if you open a store in a big city, there is almost no possibility of making money, because good lots are almost taken away, and the rent of good lots may become a heavy burden. In fact, big cities can't say that they can't open baking shops. As long as they change their strategy, they should open small baking shops first, with a size of less than 10 square meters, and the varieties produced should not be more refined. It's best not to have more than three varieties, one that you are best at, one that is most popular, and one that can use surplus raw materials. This will not only reduce the cost, but also increase the number of customers to a greater extent.