In 20021year, through more than 20,000 franchise stores, the company achieved revenue exceeding10 billion yuan and net profit exceeding 654.38+0.9 billion yuan, becoming a veritable "snow king". Naixue's tea is in front of us, only envy and jealousy. At present, there are more than 340,000 ready-made tea shops in China, showing obvious high-end and low-end stratification.
Among them, the average selling price of high-end brands represented by Naixue and Xicha is not lower than that of 20 yuan. In the way of expansion, we insist on opening direct stores, with a total of about 3,500 stores.
Low-end brands are still the absolute mainstream of the market, and the average selling price of products is mostly within 15 yuan, which is expanding rapidly through joining.
Honey Snow Ice City is undoubtedly a typical representative of the low end. 3 yuan's ice cream, 5 yuan's lemonade, and fruit tea and milk tea, whose prices are generally below 10 yuan, are simply "the saviors of slum girls".