KFC promotes food, so its advertisements describe the delicacy of new products more.

McDonald's promotes corporate culture. His advertisement focuses on the relationship between enjoyment and life brought by McDonald's food.

In addition, KFC's advertising is very penetrating, basically in large and medium-sized cities, the advertisements of new products can penetrate into all communities.

McDonald's mainly focuses on mass media, TV media and online media. McDonald's has always believed that it doesn't need too many advertisements, and its own brand is a cultural symbol.