? Can it really be that easy to succeed? I will share the following with you, I hope you like it! Welcome to reading

1 those typical entrepreneurs

Isn't that good? Just pick a few typical college students' entrepreneurship excavated by the media.

1 Liaoning: "Couple baked wheat cake". College students give up their jobs in state-owned enterprises and go back to their alma mater to sell sesame cakes. Wang Hongwei is a student of Grade 2007 in the School of Chemical Engineering, Shenyang University of Chemical Technology. Before opening the business, Wang went to Anhui to learn how to make sesame cakes, and he became an apprentice in a week. After inspecting Hunnan and Shenbei University Towns in Shenyang, Wang finally decided to set up his starting point in his alma mater. One month before the opening, he posted on the Internet, and after the post was sent out, he got the response from his younger brothers and sisters. The above is the preparatory work before starting a business.

On September 20 14 10, Wang's biscuit shop opened. 20,000 yuan of start-up capital, of which "the car is more expensive, 3,800 yuan, and the bucket of pancakes cost more than 900 yuan". At first, he gave away baked wheat cakes for free as a marketing promotion. I expect that "I can earn 200 to 300 yuan a day after I officially start business".

2 Beijing: "Master Xi's Chinese hamburger". College students give up high-paying IT jobs and sell Chinese buns. 20/kloc-in April, 2004, four graduates from Xi 'an Jiaotong University, including Meng Bing, Luo Gaojing and Song Xin, resigned from their jobs in BAT Baidu, Ali and Tencent, and opened a "West Young Master" Chinese hamburger shop next to Tsinghua Science and Technology Park in Wudaokou, Beijing, at a price of one in 7 yuan. Customers from BAT, Netease, Sohu and other companies enjoy a Chinese hamburger free of charge. Entrepreneurs are good at internet marketing, and an article "Why should I quit my job to sell Chinese hamburger" has been circulated wildly in WeChat circle of friends. It is said that as soon as it opened, the daily flow of water exceeded 10,000.

3 Henan: "The beauty of pettitoes". College students go back to their hometown to sell pig's trotters. Li Peiyu graduated from Xi 'an Polytechnic University majoring in art and design on July 20 13; On July 12, he opened his own braised pork shop in the northern section of Taishan Road in Luohe City. Li Xueyi is artistic, fashionable and beautiful, and beautiful women sell pig's trotters with many selling points; 10 9, I went to Jiangsu Satellite TV "Very Good". Baidu Encyclopedia has her entry. From April to May, 20 14, it was spread again with the title of "Beauty Entrepreneurial Mode of Xi Shi", with pictures and texts, vivid and fragrant. There are several Xi Shi who sell food and start a business like her.

Interested readers may wish to look for college students to start businesses selling pork, steamed buns, hot and sour powder and cut cakes. It feels as if you just sell something and you just succeed. Don't you have a crush?

However, why do these college students typically engage in almost all kinds of food industries: biscuits, Chinese buns, pig's trotters, pork and steamed buns ... all are free competition industries, low-end industries and service industries, and there is no threshold, and the core products do not need a university diploma. Of course, a college diploma is still useful, and the seller of baked wheat cakes can climb the relationship between schoolmates.

2 Entrepreneurship has policy support.

Isn't that good? * * * Support college students to start their own businesses.

20 1 1 year, "the State Council's notice on further improving the employment of college graduates" said: 1 College graduates who hold the Employment and Unemployment Registration Certificate and indicate the "Tax Policy for Self-employment" or attach the Self-employment Certificate for College Graduates are engaged in self-employment within the graduation year, and within three years, the limit is 8,000 yuan per household per year. 2 For qualified college graduates who start their own businesses, they can apply for small secured loans in accordance with the regulations; Those who are engaged in meager profit projects can enjoy financial discount support with a loan amount not exceeding 10 million yuan. 3. Build a batch of college students' business incubation bases according to local conditions, and give relevant policy support.

Interested readers may wish to look for supporting measures to encourage college students' employment. For example, the "Nanjing Zijin Science and Technology Talents Entrepreneurship Special Community Regulations" came into effect on 20 14 10/day, giving many preferential policies to college students to start businesses in Nanjing: if college students' entrepreneurial projects enter special community incubators or accelerators, * * * will give the following support: provide a business site of no more than 30 square meters for free within three years; Administrative fees for registration, management and license shall be exempted within three years from registration in industrial and commercial registration.

However, if college students have greater viability and higher success rate, is it necessary for * * * to introduce various preferential policies to encourage them? In addition to tax reduction, small loans are guaranteed, loans are subsidized and rent is exempted for several years in the business incubation base. Isn't this subsidy too diligent? It's not just to make the employment index up in the short term. Subsidies do not help to stimulate endogenous and long-term entrepreneurship in the market.

3 unfavorable environment for starting a business

In any case, it is unwise for college students to start a business because it is difficult to find a job after graduation, because of the typical entrepreneurial model advocated by the media, or because of the subsidy. Losing money is a high probability event. Only when the relevant risks are measured, the market research homework is done, and the project at hand has a greater probability of profit prospects, such entrepreneurship is more reliable.

First of all, we can't ignore the risks of the market and policy environment to entrepreneurship. Specifically, it is roughly as follows.

First, in 2008 1 1 month, "4 trillion yuan" was launched. Compared with the end of 2008, the M2 stock of broad money more than doubled at the end of 20 12. In 2009 and 20 10, money was easy to earn, and it was so exciting. However, * * * always has a serious sequela. Since 20 1 1 year, it is hard to make money. Almost all industries in China's real economy are facing the pressure of excess capacity and high inventory, and the return on investment is falling all the way. It is very unwise for college students to start businesses in these industries, that is, to aggravate excess capacity and high inventory. This article makes the choice of college students' entrepreneurship very narrow.

Second, although * * * has various subsidy policies to encourage college students to start their own businesses, the State Council has also made great efforts to simplify administration and decentralize power, but the kid is more difficult than Yan, and the county magistrate is not as good as being in charge. Once college students start their own businesses, the section chiefs who deal with each other the most will find that there are piles of policies and regulations in each other's hands, so if they don't serve each other comfortably, there is always one that suits you. When you've put your parents' coffins on the table and invested in water under the bridge, you're in no position to advance or retreat. Before starting a business, if you are not sure enough to get this done, you should think twice before starting a business.

Third, college students have really started their own businesses, and there is also the issue of social security, which alone is enough to crush enterprises. The total rate/tax rate of five insurances and one gold in Shanghai is 59.5%, of which the tax rates of enterprises and employees are 42% and 17.5% respectively. There is no problem for college students to start a business alone, and there is no problem for them to work with their families. There is no problem for them to work with their classmates like "Master Xi", but if they hire ordinary people, there will be problems. Even if it is meaningless to agree with the employee not to pay or pay less, the employee will go to the social security bureau to tell him.

4 Selling sesame cakes or opening Taobao shops?

Therefore, the stupidest venture is that you bet on your parents' coffins, only to increase the employment rate of fresh graduates for the school, create several employment opportunities for * * * and pay various taxes and social security taxes, make extra money for various section chiefs, and then lose money for three or two years or a few months. Don't be so stupid.

After pouring so much cold water, it is still unavoidable to examine the possible choices of college students' entrepreneurship. After all, as long as you can make money, those costs and risks can be covered, not to mention.

Almost all physical industries can't go: 1 "almost all" means there are exceptions. Now that the mobile Internet is in a mess, you have a good idea to set up an APP to attract venture capital. Naturally, it's just a small probability event. Besides, the service industry may have got a head start. Specifically, there are two main types, one is to sell food and catering industries such as baked wheat cakes, and the other is to open Taobao shops.

The advantage of these two categories is low access cost, and Taobao also helps to avoid the exploitation of various section chiefs. But the other side of the advantage is the disadvantage: since there is no threshold, that is, anyone can do it, and this diploma for college students is useless. It takes a week or even months for college students to learn how to make baked cakes and steamed buns, but they may not be as good as primary school graduates who have been doing this business with their parents for a long time. Opening a Taobao shop is more and more marginalized than Tmall. Second, if you can't attract fans' traffic like Weibo celebrities or well-known, or you can't spend money to buy traffic, it's almost certain that your business will be bleak.

According to reports, at present, 80% of Taobao merchants don't make money, and thousands of merchants close down every day. College students start a Taobao shop, and now they are included in the employment. The school and * * * are happy, but most of them have not added a fraction to the wealth of Ali and Ma Yun. In addition, the real money is the landlord and courier. If there are no resources except enthusiasm, it is almost cannon fodder in 80%/20% of the world.

In the final analysis, the truly reliable starting point for starting a business should be: you have resources or capabilities with great market value, at least in the short term, and the substitutability is low, or you have been immersed in an industry for many years and mastered resources such as supply chain and customer channels. For college students, the latter takes time to accumulate and is unrealistic; The former is only available to rare talented elites. Otherwise, the so-called college students' entrepreneurship is either just a reluctance or a loss of their parents' coffin books, and there is nothing else.

On September 20 14, Jinshan District, Shanghai investigated the current situation of young entrepreneurs in this district. The so-called young entrepreneurs, "refers to Jinshan local or foreign entrepreneurs who were born after 1970 and started businesses in non-public economic enterprises with certain asset ownership and management rights". In other words, a successful entrepreneur. The survey found that among the total of 97 young entrepreneurs, 90 people inherited their parents' industries, accounting for 92.8%. However, can it be called entrepreneurship to inherit the industry of one's parents, and should it be called succession?

It's also good to package the succession as entrepreneurship. It seems that "the capital beyond the ability is equal to zero", but don't be fooled.