Hotel Management Plan Sample

At this stage, the hotel industry is becoming increasingly competitive, and consumers have become more and more mature, which puts forward higher requirements for our hotel operations. Below, I share with you the hotel management plan sample, welcome to refer to!

At this stage, the competition in the xx hotel industry is becoming increasingly fierce, and consumers are becoming more and more mature, which puts forward higher requirements for our hotel operation. At the advent of 2017, I plan to make a series of adjustments to our xx hotel business management, to attract consumers to our store to consume, and to improve our business efficiency.

First, the market environment analysis

Problems in the operation of our store:

1, the target customer group positioning is not too accurate, too narrow. The main feature is to wait for customers to come to the door, relying on government departments as the main customer group, the lack of civil consumer groups. Does not fully reflect the characteristics of the store, the positioning of the high, in addition to some of the hotel service quality there are still some problems, affecting the consumer to the hotel to spend confidence. Last year's poor business conditions, we should reflect on the target market positioning. Should fully tap its own superiority, broaden the market, reasonable consolidation has been the existing enterprise unit consumer body, change off pull cage. Improve its consumer profile. Our store is located in a lower level of consumption of xx city, most of the residents are ordinary consumers, and our store is to operate x dishes to seafood-based, mountain products and local cuisine is small, the majority of the residents of the income of the long-term is not acceptable. However, the hardware level and service of our store is the best in the region, so we have to receive all levels of consumption in different grades, to reflect? Flamboyant but not expensive, really affordable? The business philosophy. At the same time, the reception of the tourist team remains to be developed and strengthened.

2, the news publicity is not enough, did not let the people of X city to understand my store, but also did not fully publicized in the XX region. It is recommended to invest less money in corporate culture publicity or corporate network of publicity, followed by the requirements of the periphery of the provincial or X-level main road to set up billboards.

3, competitor analysis: I store around there is no similar grade with my store hotel, only a lot of small restaurants or hotels, although its ability to operate does not have the strength to compete with us, but its low profile and inexpensive to attract some of the consumer base. Surrounded by some of the more upscale hotels, mainly distributed in tourist areas, we have an impact on the government departments to receive, so this year to pay attention to the quality of service or other aspects of the fight. Do a good job of conference reception market breakthrough. To do leisure and sightseeing in the scenic area, business talks, eating and living in the ?XX? business strategy.

Second, the target market analysis

The target market is the most promising combination of consumer groups.

A clear target market avoids the waste of influence and makes the advertisements relevant. Advertising without a target market is tantamount to? a blind man riding a blind horse?

The target market should have the following characteristics:

Both interested in the hotel product, the ability to pay consumers, but also the hotel's ability to reach the consumer group. The hotel should identify the target market as clearly as possible and do an exhaustive analysis of the target customers in order to better utilize the opportunities represented by this information in order to make customers more satisfied and ultimately increase sales. (Golden customer profile benefits). Customer resources have become a source of profits for the hotel, and the existing customer consumption behavior can be predicted, the cost of services should be accordingly with the off-peak seasons, can not be compiled in accordance with the 100 percent, so that 80% of the staff to create 100% of the work, and the remaining 20% of the staff is pure profit. At the same time to maintain customer loyalty, which is the best free word of mouth publicity, but also so that competitors can not compete for this part of the market share.

Therefore, the integration of customer relationship marketing, maintaining customer loyalty can bring the following benefits to the hotel:

1, from the current customers to obtain more customer share

Loyal. Customers are willing to buy more of the hotel's products and services, loyal customer spending, its expenditure is casual consumer spending two to four times, and with the age of the loyal customers, economic income or the customer unit of its own business growth, its demand will grow further. (eg: the development and consolidation of the market for thank-you banquets).

2, reduce the cost of sales

New customer groups require a lot of money. Such as a variety of advertising and its public relations costs. Customers are more and more familiar with the hotel's products or services, the hotel is also very clear about the special needs of customers, the required relationship maintenance costs become very limited, we have to do is to carry out reasonable daily visits and communication, (one of the 2006 marketing tools).

3, to win word-of-mouth publicity

With a high degree of satisfaction and loyalty of the old customer's advice is often decisive, their strong recommendation is often more effective than various forms of advertising. In this way, the hotel not only saves the cost of sales to attract new customers and increase sales revenue, thus the hotel profits and has improved. According to the current consumption psychology of our XX people, there is a lack of stability. With? New? and follow? Wind? The consumer mentality. Word of mouth is to play a larger catalyst. (Word of mouth operation is also a means of market operation).

4, the improvement of staff loyalty

Increase efforts to train new forces while consolidating the loss of staff, which is the customer about the indirect effect of marketing, employee satisfaction increases lead to the improvement of the quality of service hotel, so that the customer's satisfaction to improve, the formation of a virtuous cycle. (2006 requires the introduction of part of the school practice students to supplement human resources).

Three, the general marketing strategy

? Hundreds of upscale hotels? -Business meetings for the daily basis of reception (because currently not our store), expanding the people's market for shelter. We position ourselves culturally, striving for wedding banquets, birthday banquets, thank-you banquets and festivals publicity on the hype to cause ? Sensation? For the annual Mid-Autumn Festival mooncake, Christmas buffet cabaret dinner has yet to be fully expanded.

Fourth, the 2017 action plan and implementation of the program

(a) sales methods and strategies

1, change the operating dishes. We operate X dishes and seafood mainly, this year we want to create our own special mountain dishes and local dishes as a supplement. According to different regions or consumption to provide taste dishes, it is recommended to introduce some of the Cantonese cuisine, you can choose among the various dishes? Essence? The representative dishes are selected into the menu.

2, according to the seasonal off-peak season to develop dishes sliding price.

3. Re-issue customer agreements for principled? Selection?

4, the introduction of room? Weekend specials?

5, for the residents of the neighborhood to provide wedding banquets, birthday banquets services, the establishment of the banquet public relations team.

6, clear each year and festival to carry out promotional activities.

(B) the reform of management methods

Revenue generation is the root of the hotel's survival; revenue generation is the top priority of hotel management.

1, change the concept, lay a good ideological foundation for revenue generation

Actual grasp of costs, without affecting the operation of the hotel to increase revenue for the hotel? Invisible income? Control the controllable costs, such as: procurement costs (taking different periods of valuation). Water, electricity, fuel costs (refinement of the analysis of effective energy saving), manpower costs according to the off-peak season preparation [(3?7) months to formulate 135 people, (8?10) months to formulate 140 people, (11, 12, 1, 2) months to formulate 165 people], and its profits accounted for the hotel's total profit of more than 1 / 4.

? Management? On the surface has nothing to do with profitability. But in essence, management is the basis and premise of revenue generation. There is no good management there is no benefit. ? There is no unqualified staff, only unqualified ? Management?

2, ? People-oriented? to find the source of income generation and profitability

People, is the most fundamental, the most active factors of income generation. People-oriented thinking? Let the employee's? The heart? Stay in the store, stay in the post. The hidden enthusiasm for work into high-quality service action and vitality.

3, dredge the marketing channels, pay close attention to business profits

Requirements to grasp the professional marketing team, and at the same time, advocate the promotion of the whole staff, enhance the team consciousness, so that the whole store up and down all publicize the hotel, promote the hotel products.

4, quality service, realize the guest I **** win

(1) quality service, is the hotel's own

set a good standard, standardize the operation of the skills, pay close attention to training. Standards, is the action of the guidelines, guidelines. Clearly defined standards, in order to standardize the provision of quality service to customers. The only standard of quality service, that is, customer satisfaction, and only through training to achieve ultimate customer satisfaction requirements.

(2) grasp the implementation

This is our managers? Common problem?

This is a common problem for our managers. Excuses? The problem of malpractice. Must be implemented? There are always more solutions than problems. Management mentality. Grasp the implementation, every thing is falling into place.

(3) grasp the check

In the hotel, department, team three-tier organization, bottom-up to improve the inspection efforts, do not go through the motions of its to do? Income generation is rewarded and penalized for loss of profits.

The overall image of the hotel is reflected through the details, and the details are endless. Therefore, to make the management of the hotel really do? No error? , it is necessary to implement detail management on the ground. High-level hotel face is a high demand for guests, high demand for guests usually have a very detailed, and even some harsh vision, management of every subtle link will cause them to pay attention. Therefore, to really achieve a high level of management, there must be a kind of ? Drill the bull's-eye? spirit.

Objectively speaking, the level of the plan is very general, the developer has a certain amount of practical experience, but the theoretical foundation of management is not solid, the lack of a basic sense of strategy and financial analysis capabilities, the proposed provisions of the part of the text is not the right topic, the weight is not appropriate, most of the references are just "plausible", is very typical of the level of the domestic hotel department manager.

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