The candy market has always been huge. Everyone eats some candies more or less, especially for those sweet tooth lovers, they are even more inseparable from candies. However, the main reason why physical candy franchise stores are not as easy to operate as before is that they have been impacted by Internet e-commerce. The types of candies sold online are very rich and complete, and the candies online are also easy to choose. Therefore, many people are happy to buy candy online. In fact, many online stores selling candy are also opened by some physical stores. In order to make up for the impact of the Internet on the business of physical stores, many physical candy stores actually have online stores. Therefore, now the candy industry will face relatively large competition whether it is offline entities or online stores.

If you want to make a breakthrough in the competition, one of the main factors is whether the product has an advantage. There are many types of candies on the market now. If your candies match the taste, there is no advantage. Talk to the market. If the categories are basically homogeneous, it will be difficult to be competitive. If your candy types and flavors have their own characteristics and there are no similar ones on the market, and others who want to buy such candy can only buy it from you and cannot buy it elsewhere, then you will be more competitive. powerful. If a candy category has relatively good market competitiveness, it will perform well whether in physical stores or online stores. As long as you know how to operate and promote it, the effect will not be bad.

If you want to open a physical candy franchise store to start a business, you must choose a candy variety that is competitive in the market. That is, the candy types launched by the brand are unique and cannot be bought elsewhere, so that you can There is a high degree of market competition. In fact, physical candy franchise stores can also rely on online sales to stabilize their customers. For example, if a customer comes to buy candy in your store, you can send a leaflet to the customer with a 2D image of your online store. The QR code and the QR code of the official account tell customers that if they don't want to come to the physical store to buy in the future, they can still buy it in the online store, which can effectively increase the customer's repurchase rate.