Once upon a time, Bilibili’s well-known game area UP owner “Mango Ice” released a video titled “Do Game Company Bosses Love Playing Games?”, including many well-known Internet bosses, such as Ding Lei, Jack Ma, Ma Huateng, etc.

So as bosses, is the time spent playing games directly proportional to the quality of the products they develop? Does it mean that the more the boss knows about games, the better the products developed?

The first thing to mention is Alibaba, which does not have game genes. Alibaba currently only has "Three Kingdoms: Strategy Edition" and "Three Kingdoms Fantasy Continent" as successful representatives.

In fact, before these two games, Alibaba used funds to purchase genuine big IP development games, such as "Martial Arts" and "Swords and Weapons", etc., but they all disappeared.

The reason is that Jack Ma once publicly said, "I won't play games even if I starve to death." Perhaps it is because of Jack Ma's personality and career that he has an old-fashioned mind.

As we all know, Jack Ma graduated from the Foreign Languages ??Department of Hangzhou Normal University before starting his own business and determined to be a teacher. He also said in a public speech that games can easily make children addicted.

This has meant that Alibaba’s game resources have not been well supported, and the game business has started too slowly. At that time, the market had been divided up by Tencent and NetEase, and the remaining part was also divided by companies like MiHoYo and TOEIC. Second-tier companies such as Internet dominate.

After Jack Ma retired, Lingxi Interactive Entertainment gradually obtained more resources, which was enough to support the development of more games. Currently, "Continent of Wind" and "Asphalt 9" from Lingxi Interactive Entertainment can also occupy a place in the market.

Another person who needs to be introduced is Ding Lei, who once became the richest man in China with his gaming business. He founded NetEase Games and competed with Tencent Games for the first and second place in the market all year round.

According to the investigation of Mango Ice OL, Ding Lei, who is often active in various game products, is not interested in games. In fact, NetEase was not in the game business at the beginning, but went public with its online forum and mailbox business.

Although Ding Lei has rarely been exposed to games since 1997, he was very addicted to "Hearthstone" for a while. Perhaps this is because the national "Hearthstone" competition is even more popular than the official one. Reason for prosperity.

Ma Huateng, the boss of Tencent Game Company, which has always dominated the Chinese game market, is an avid fan of games. Even the project team members of "CFHD" received an email from Ma Huateng reporting bugs in the middle of the night.

And under the video, there is an UP owner named "iRocketBoy", who is officially certified as the FPS World Championship player and personally supports Ma Huateng's boss.

The one with the highest shooting level in Tencent is Xiao Ma, and Ma Xiaoyi and Zhang Xiaolong are also higher than the level of ordinary players. It seems that there is a reason why Tencent games can capture the hearts of users.

But Ma Huateng actually focuses more on QQ, and has very little involvement in the game business, although he delegates power to the people below him.

In addition, there is Liu Wei, one of the founders of MiHoYo who developed "Genshin Impact". It is also the "Big Viagra" often mentioned by MiHoYo players, and he is also an enthusiastic fan of games and two-dimensional fields.

Shi Yuzhu, the once prosperous boss of Giant Network, is also a game enthusiast and even personally participated in game development projects.

In 2008, Shi Yuzhu, known as the "marketing genius", created the legendary marketing case of "give melatonin as a gift". However, in fact, as early as 2016, Giant Network developed the once popular "Zhengtu" Web games all over the web.

During the development of "Zhengtu", Shi Yuzhu even tested the game all night every day. At that time, he played the game in the early morning and discussed how to modify it with the development team in the afternoon.

This made the employees at that time not only have to modify the game all night long, but also under great pressure. It seems that the decline of Giant Network is not without trace.

During the development process of "Journey 2", his proposal was rejected by the development team many times. He publicly stated that if "Journey 2" can succeed, it means that the current team's ability has surpassed his own, and he is willing to Resigned as CEO.

However, "Journey 2" did not achieve very good market results as expected, and in the end Giant Network gradually faded out of the players' horizons.

In summary, if the boss of a game company loves games, it will be helpful to product development. But in fact, many bosses nowadays are not directly involved in the development of game projects. They are more concerned with the planning of the company's overall brand concept and the control of the general direction.

However, there will also be situations where the boss interferes with game development. If the boss knows the game very well, it may have a positive impact, and the game will not be "one word".

But if the boss only sees commercial value, then the product will easily fall into a "self-promotion" situation. They think that users want this kind of function or event, and impose it on users instead of truly understanding users. need.

Such a product cannot be said to be good or bad, it is just the product of the boss’s understanding of business and traffic transformation, and it cannot be said to be fun or not fun.

I hope that bosses who don’t understand games can try their best to give less instructions and think more for users.