KFC is a well-known brand among the western fast food market, the brand belongs to Parkson, since entering the Chinese market for development, it has been very smooth, recognized by the majority of consumers. As of the end of 2019, it already has 6,534 stores in the country, but the brand did not stop the pace of opening stores, and now KFC stores are still expanding. Compared to other brands operating in the Chinese market, the KFC brand is very good at combining local characteristics, and now has introduced many products with Chinese flavor, such as soy milk, doughnuts, rice, skewers and so on, which have won unanimous praise, so that it happens more and more smoothly in the Chinese market. So KFC can private franchise? KFC intention to join the registration form

From the brand's official website we learned that KFC currently does not accept private franchise, it uses the franchise model for the strategic channels to join, that is, only those who possess the chain-type special channel resources of the large companies, to become a franchisee of KFC. KFC in mainland China to take not from scratch to join the policy, for now want to join the investors do not need to start from the site selection, re-establish a KFC franchise, but can directly take over the existing KFC self-operated stores.

For the franchisee such a model, more convenient and faster. First of all, the directly operated KFC store is responsible for by the brand headquarters, all the site selection, decoration and distribution of equipment in the store, have been completed, and even have been operating for a period of time, the franchisee to take over the store does not need to be re-decorated, as long as the handover can be. Secondly, as mentioned earlier, only because the store has been operating for some time, in the local market has a popularity and loyal consumers, the franchisee means that do not need too much publicity, will be able to attract a large number of consumers in the store for consumption.

KFC brand for the assessment of the franchisee is also very strict, can be in the delivery of the application to join, will be assessed on the franchisee, which also ensures the quality of all franchises, so that consumers can taste the delicious products in any store. KFC's franchise headquarters in mainland China is located in Shanghai, if you are a strategic channel franchisee, then you can go to the headquarters to learn more about joining the situation.