Guangdong Xizhilang Group Co., Ltd., the leader of China jelly pudding industry, was established in 1993. Li Yongjun, the founder of the company, is a native of Yangjiang, Guangdong, and graduated from Shanghai Fisheries University. Xizhilang's brand expansion in Zhang Zhilu began with the development of market segments. From 65438 to 0998, Xizhilang introduced a jelly product with romance, warmth and fashion as its selling point, which successfully transformed the traditional children's food into a casual snack for young men and women to express their feelings and named it Crystal Love. Because of its unique brand implication, Crystal Love once became a token of love between lovers, which sold well all over the country and was widely sought after by young men and women consumers. The name of Xizhilang jelly comes from the transliteration of the English word strong, which means strong and powerful.