Successful cases of WeChat marketing promotion
Wechat began to sell fruits, and the profits of the three boys doubled in two months.
Sell a container in the first month, and double the profit in the second month.
When it comes to selling fruit, many consumers are still fruit vendors in fruit shops and vegetable markets. However, three Guangzhou boys born after 1985 started in the circle of WeChat friends with a car and three mobile phones. Mobile phone stall? Sell fruit, and the business is good. After starting a business for two months, one container has been sold in the first month, and the profit doubled in the second month. The team quickly expanded to ten people and had its own sorting center and cold storage.
Go out to rely on friends
Friends of friends are all customers.
Mainly? The best fruits in this season are sealed and kept fresh all the time? The idea is that three post-80s boys, a fruit wholesale family, a former manager of Beijing Road Clothing Store and a former employee of an advertising company, each with a mobile phone, plus a computer and a car, will be connected to the WeChat circle of friends on the mobile phone? Fruit stand? Started a fresh e-commerce company selling fruits online.
? At present, one container is sold every month, and the profit has doubled since the second month. ? Liang Xiao, one of the three, said, however, we earned hard money, because we didn't hire a logistics company, so we all drove our own cars to deliver the goods. At the beginning, dad joined the delivery team! ?
There are no advertisements, no physical stores, and the use of friends circle marketing. The three boys think that their success is lucky and more difficult. ? Publish product information on WeChat to attract receiving customers to do it in a circle of friends? Sun Bill? If one person has 100 friends and ten people have 1000 friends, then we have 1000 potential customers, and it will ferment and spread. ? Liang Xiao believes that the advantage of circle of friends marketing is that the credibility of information dissemination is higher, but the disadvantage is that it can only be marketed in circle of friends, and good word-of-mouth spreads as fast as bad word-of-mouth. If something goes wrong, the business will be ruined.
Business depends on feeling.
The customer is not God, is it? Best friend?
? Doing online neighborhood business is different from traditional marketing. It used to be said that customers are God, but how do we feel? Wechat business? In it, the relationship between customer service and customers is more like the relationship between friends and girlfriends, and customers will be because? The delivery man is not handsome enough? Not receiving goods, even angry, but what can our customer service do to customers? Be a good boy? And then let it pay the price. ? Liang Xiao told reporters that it was launched for some time? Handsome delivery? As a result, there are customers because there are not enough deliverymen. Handsome guy? The standard refused to receive the goods, so we had to switch back to a handsome colleague to re-deliver the goods, which made people laugh and cry. He explained, because in? Friends circle? In business, customers may be friends of friends. What is the relationship between them? Laughing and cursing? But because of this, you need more patience and a sense of humor.
The store is very avant-garde and the customers are the best.
Foreign customers:
No fruit with fingerprints.
Foreign consumers generally spend about 1000 yuan to buy fruit at a time, and they are the most generous and picky when placing orders. But it's also the neatest customer base, because right? Say no to all fruits with fingerprints? . ? They will pay special attention to whether there are fingerprints on raisins and Brin, because there are white fruit wax on raisins and Brin, and the fingerprints will be very obvious. ? Liang Xiao said.
Interestingly, because different colors of fruit Brin correspond to different English words, some foreign netizens originally ordered black Brin, but the result was that they sent the wrong red Brin, which made an oolong. ? After that, the team members made up the name of the fruit in professional English. ?
Beauty customers:
Waiting for you to wait until the flowers fade
There are many gifts in the circle of friends. A threesome? The research team found that beautiful girls are the least punctual. ? Once the delivery arrived around 10 o'clock, and then the customer slept until 12 o'clock, and we waited downstairs for two hours. ? Liang Xiao said,? If it's a courier, it's usually bye-bye, but because it's a circle of friends marketing, I dare not neglect it, so I have to wait all the time, for fear of a bad reputation. ?
But this is not the most exaggerated, Liang Xiao told it? Once you want to die? . ? When the appointment was made downstairs, the beauty said it would take half an hour. I have been waiting for half an hour before I urinate. As a result, the beauty said it would take more than ten minutes to buy things next door. As a result, half an hour later, I began to have a backache. And the beautiful woman called and said? In the taxi, Liang Xiao said, but there is no way. WeChat friends are all friends, and we dare not neglect them. ?
? Fans of singles? ：
Take a photo with the handsome guy after makeup.
? Of course, their fruit is fresh, but they chose to buy it on WeChat. One reason is because of their novelty psychology. Because they asked me to take photos after I bought them, and I usually like to take selfies, so of course I am very happy. ? Customer Lucy said.
What is the basis? Fruit prince? Breaking the news, sisters? Fans of singles? The customer asked the handsome delivery man to take a photo with his makeup and put it in a circle of friends? Sun Bill? .
Successful Case Analysis of WeChat Marketing Promotion II
Jin Jingmei: beauty of chongqing WeChat sells snacks with a monthly income of 200,000 yuan.
Gan Jinjing shows the products sold on WeChat.
The pictures of online seller Gan Jinjing were taken by reporter Zhang Luqiao.
buyers show
? No discount, no delivery, no mention, be a principled Internet seller. In September, it broke 200,000 down-to-earth! Keep trying! Thank you all! ? On the first day after the National Day of 20 14, Jin Jingmei exposed the Alipay transfer bill on WeChat, which was her turnover in September.
Jin Jingmei, born in 1989, is a little fresh beauty in Chongqing. From May 20 14, she began to become an online seller, starting with 32 fans and selling spicy snacks made by her mother on WeChat. Buyer show? , tree? Brand personality? Wait? Weird trick? , attracting nearly 3,000 WeChat fans.
? Eat food? Beauty resigns and starts a business.
Start with 32 fans
13, the reporter contacted Jin Jingmei through WeChat, and there was a crisp and sweet voice in her voice. Yesterday morning 10, the reporter met Jin Jingmei at Guanyin Bridge in Jiangbei District. The real body? You look fresh in a leather jacket and Martin boots, don't you? See beauty at first sight? .
After a few pleasantries, Jin Jingmei told reporters that her real name was Gan Jinjing and she was born in 1989. At present, she lives in Zhengjiayuan, Yubei District. She graduated from Chongqing Engineering Vocational College in 2009, majoring in accounting. After graduation, she worked in a foreign-funded enterprise in Zhuhai for half a year. After returning to Chongqing, she worked as an accountant until May this year.
? She has a cheerful personality. She used to be the monitor of our class and was often active in the student union. ? Qian Hu, Jin Jingmei's best friend and classmate, said that Jin Jing is real? Eat food? I like to share food in my circle of friends before selling snacks. Generally, we think the dishes recommended by her are delicious? .
? I have been thinking about how to give full play to my advantages. ? Jin Jingmei said that she later sold it to Zigong through a friend's introduction? Eat rabbit cold? The agent of this brand began to sell in March this year. At that time, I had 600 fans in Weibo and 32 fans in WeChat? .
Sell snacks made by mom herself.
? Meat seller, refund if it doesn't taste good! ? This is the first sale of Jin Jingmei in Weibo. Subsequently, many buyers went to buy with the mentality of trying. ? 35 yuan for a pack of beef and 38 yuan for a pack of rabbit meat. Most people don't come back to me for a return for these tens of dollars. ? Jin Jingmei said with a smile.
? But many buyers who have eaten think that the products I sell taste good, so I recommend my friends to buy them. ? Jin Jingmei said that because of the increasing attention to WeChat, she turned her marketing position to WeChat in an all-round way to study the time and frequency of publishing marketing information. Arrive at 9: 00 a.m. 10, and send messages before eating at noon and going to bed at night is the best. I send up to six messages a day, of which marketing only accounts for two, and the rest are related to my life? .
A few months later, it was sold. Cold beef? And then what? Eat rabbit cold? Let the beauty of Jinjing be the bottleneck of sales. Because Jin Jingmei's aunt is from Zigong, and she also does it? Eat rabbit cold? So she asked her mother and aunt to study together and combine the spicy taste of Chongqing with that of Chongqing. Cold food? Combined with the craft, spicy loach, duck tongue and beef were developed and named? Champion? Series. Jin Jingmei sells her own brand.
According to Jin Jingmei's mother, every once in a while, she will personally go to the countryside to buy freshly squeezed yellow rapeseed oil. The ingredients are all Zigong specialties and can only be made through five processes. During the production, the producer will also wear gloves, hats and masks to ensure hygiene. We'll do it every day according to the order, and it's sold out that day, so fresh? .
Three major marketing? Weird trick?
1.？ Buyer show? Customers help promote sales.
? Now most young people like to take selfies, so I grafted this method into WeChat marketing. ? Jin Jingmei said that she initiated it on WeChat? Beauty buyer show? That is, the buyer sent photos of her and the product to a circle of friends, and then she posted screenshots on her own WeChat. Send everyone? Buyer show? Sometimes, I will attach a comment. As long as one buyer does this, others will follow suit? .
Jin Jingmei said frankly, will she still be right? Buyer show? For the serial number, there are now more than 100 numbers, and buyers can also choose by themselves? Buyer show? Number? These photos spread quickly in Weibo and friends circle, so you can quickly make your brand famous? .
2.？ Three no? Principle tree? Brand personality?
Jin Jingmei also admitted that her internet marketing also has three principles, no discount, no delivery, and no mention. Because the profit of the product is thin, she has always insisted on not discounting. As a weak woman, she didn't have a delivery car in the same city, so she chose express delivery. Let customers receive products without leaving home? .
? Among my current tourists, 60% are from Chongqing and 40% are from other places. ? Jin Jingmei said, this? Three no? Principles, on the one hand, can save your time and make your marketing more organized, on the other hand, they are also building their own? Brand personality? .
3. Sweet voice shows warmth and makes friends with customers.
In terms of service, Jin Jingmei has also done a perfect job. Because I sell a lot of spicy snack oil, every time I deliver the goods to the buyers, I will give free small intimate gifts such as disposable gloves, plastic plates and rock sugar, and I will also make one-on-one after-sales confirmation with customers. If I don't receive anything, I will reissue it immediately or even refund the money? .
In addition, Jin Jingmei will also send warm reminders to customers through WeChat voice, such as putting them in the refrigerator if they can't finish eating. In the process of chatting, I made friends with many customers, and they were very reassured about my products? .
visual angle
? Brother for nothing? : Online and offline should be combined with marketing
Jin Jingmei admits that when she was developing WeChat marketing, she was also guided by many industry predecessors. Her entrepreneurial story was reported by People's Daily. Chongqing catering network marketing expert? Brother for nothing? Leaf is one of them.
? Brother for nothing? I believe that Jin Jingmei is also a typical representative of successful entrepreneurship using the Internet. She caught the customer's psychology and used Internet thinking to prescribe the right medicine. The spread speed of the Internet is amazing. As long as there is a good interaction strategy, we can grasp the lifeline of communication. Brother for nothing? It is also suggested that when WeChat marketing reaches saturation level, it is necessary to avoid over-marketing. At this time, we should launch new products, stimulate everyone's desire for consumption, and combine online and offline for marketing communication.