Together Coffee Logo design concept:

1. In line with industry attributes

With good brand design, others can tell what type of brand it is at a glance. Generally speaking, coffee shop brands give people a quiet impression, and the colors can be a little colder. It may be better to use a minimalist style, which perfectly displays the atmosphere and elegance of the coffee shop, making users fall in love with it at first glance. this cafe. The brand itself also attaches great importance to this, so when designing the brand, designers can use more elements and colors that are directly related to the brand or product for creative design.

2. Simplicity and standardization

Classic logos are generally very simple, but the process of logo creation is not simple at all. Not to mention the interpretation of the brand concept, just from the graphics and fonts In terms of design, brand designers need to have sufficient design skills and patience. The Apple logo is by no means a vector image made by directly cutting out an ordinary apple. It is more eye-catching, simpler and more beautiful than ordinary Apple graphics. You can imagine how complicated the auxiliary lines in the design are. Use auxiliary lines, geometric figures, golden ratios and other elements to beautify the details of your brand, which can make your brand look more professional and rigorous.

3. Brand design originality

The design industry is very particular about originality, and brand design is even more important. First of all, because brands need to be registered, it is difficult for plagiarized brands to successfully register; secondly, plagiarized brands have no unique identity and may be misunderstood by the public as other brands. It is a good idea to use the brand name itself or the initials of the brand to create. You can also combine several elements in one logo, so that the chance of overlapping with other logos will be lower; secondly, the appearance of the brand should be as different as possible from the ones already on the market. brand.

4. The meaning conveyed by the brand

Brands with meaning are more impressive and more valuable. Customers are also very concerned about the meaning of the brand. Designers can layer the meaning of the brand: one is superficial, that is, the origin of the shape and color matching. Is the shape deformed from the initials? Or is it directly associated with the brand name? Why use this color? Both are worth it. think. The other layer refers to the inner meaning, how the logo feels to people, and what it can convey to consumers.