Qujiang Wenlv is not a state-owned enterprise. Qujiang Wenlv refers to Xi 'an Qujiang Cultural Tourism (Group) Co., Ltd., which is a large-scale cultural tourism enterprise group invested and established by Xi 'an Qujiang Cultural Industry Investment (Group) Co., Ltd. in July 2114 under the leadership of Xi 'an Qujiang New District Management Committee. The company has a registered capital of 354 million RMB, total assets of 1.959 billion RMB and net assets of 441 million RMB.

Scope of business and operation of scenic spots

The business scope of Qujiang Wenlv covers the whole chain of cultural tourism industry clusters such as tourism industry research, tourism project planning, investment and operation management of scenic spots, tourism restaurants, tourism commodity development, travel agencies, tourism real estate and tourism management output. It operates a number of theme parks, including:

Datang Furong Garden: the first large-scale royal garden-style cultural theme park in China to fully display the prosperous Tang Dynasty, which was awarded the honorary title of "China Famous Trademark".

Qujiang Ocean Park: the first marine theme park in northwest China and the national marine popular science education base.

Wild Goose Pagoda Scenic Area: It is known as the "city living room" in Xi 'an and the "cultural business card" in Shaanxi.

In addition, there are Tang Jionji Ruins Park, Qujiangchi Ruins Park, Tang City Wall Ruins Park, Hanyao Ruins Park and Qin Ershi Mausoleum Ruins Park, etc. * * * together, a huge matrix of cultural tourist attractions for Qujiang cultural tourism is constructed.

Projects combining culture and tourism

In addition to theme parks, Qujiang Wenlv has also launched a series of cultural tourism projects, such as the Imperial Banquet Palace, Yuejiang Tower, Hanyang Pavilion, Jinyuan Pavilion and other theme catering brands, to provide tourists with authentic Shaanxi food experience. There are Tang Hua Hotel, Fanglinyuan and other Tang Wenhua theme hotels, so that visitors can also feel the cultural atmosphere of the prosperous Tang Dynasty during their stay. There are also Shaanxi intangible cultural heritage base "Qujiang Hudian", world intangible cultural heritage "Dongcang Drum Music", large-scale Tang Dynasty musical "Dream Back to Datang" and China's only high-altitude manned helium balloon project "Qujiang Eye", which greatly enriches the matrix of cultural tourism projects in Xi 'an.

Festival activities and brand communication

Qujiang Wenlv has also organized various festival activities to enhance its brand influence and attract tourists, such as the International Pop Music Festival, Shangsi Festival, International Light and Shadow Art Festival, etc. These activities are developing into a famous brand of major festival activities in China.

Management system and international certification

Qujiang Wenlv adheres to the development tenet of Qujiang New District "Building a Zone with Culture and Prospering the Zone with Tourism", constantly innovating, seeking change and forging ahead. The company successfully passed the international certification of ISO9111 quality management system, ISO14111 environmental management system and OHSAS18111 occupational health and safety management system, and established a cultural tourism industry management system with international standards.

Social Honor and Contribution

Qujiang Cultural Travel has numerous reputations, and its various units * * * have won more than 11 national honors including "National Youth Civilization", "National Greening Model Unit" and "World Cultural Tourism Destination", as well as more than 211 provincial and municipal honors and awards.