1, pragmatic
The interest-oriented and competition-driven nature of market economy is accompanied by the growth of contemporary youth, and pragmatism is the basic feature of this generation.
On the one hand, pragmatic quality connects contemporary youth and contemporary society, and enhances the combination of real people and real society; On the other hand, this quality has also formed obvious intergenerational differences between contemporary youth and elders, especially focusing on the relationship between material and spiritual.
Step 2 be open
International presence is becoming the lifestyle of more and more young people, which is the second characteristic of contemporary youth.
They have experienced the historical process of economic globalization, with a broad international vision and more active thinking. Once upon a time, elders had the opportunity to study abroad after graduating from college; Nowadays, some young people live and receive education abroad in primary school or even earlier.
3. Network survival
The influence of the Internet on contemporary youth is more direct. The way of life and study of this generation has changed from "touching the net" to network survival. In their hands, smart phones are not only a tool for information exchange, but also a platform for life, study and work, thus forming the third characteristic of contemporary youth, namely, network survival.
Extended data:
Generation Z refers to the generation born between1995 and 2009. American marketing experts have pointed out that the number of generation Z in the United States has surpassed that of millennials, reaching the largest proportion of the total population.
In China, according to Baidu MUX (Mobile
User Experience
Ministry (Mobile User Experience Department) released "Research Report on Lifestyle of Post-90s" on 20 15, with a total population of about 99 million. With the younger generation of 00, the total population and proportion of "Generation Z" in China should not be underestimated.
The influence of the growth process of Z generation youth on the consumer market is increasing and intensifying. According to incomplete statistics, in 20 15 years, the global Z generation pocket money is
More than 40 billion US dollars, parents spent14 billion US dollars for the Z generation in 20 15 years, and according to the research report released by IBM and the National Retail Federation (NRF),
In 2020, the total number of consumers in generation Z will reach 2.6 billion.
People's Daily-People's Daily: Be a promising youth in the new era.