what are the design skills of e-commerce promotional advertisements?

the theme is prominent

① the first theme. A promotional advertisement must have a theme, and all the other elements are centered around this theme. Promotional content is often price, discount and other promotional information. This information should be focused on the visual center, magnified and highlighted to attract consumers.

② convey information at different levels. The transmission of information is carried out at different levels. Like language logic, the logic of design is also transmitted at different levels. Stars and their endorsement products are often the means to attract attention; Highlight activities, as the first layer, hierarchical information is strengthened; Product information is the second level.

③ strengthen the content through form. Strengthen the content through form, but the form cannot be greater than the content. Form is greater than content, which will interfere and weaken the content, so that the main information is not taken seriously. You can use color, font size and location to highlight promotional information.

beautiful form

①

color

. Color tone produces color emotion, while color contrast increases the sense of space, saturation contrast, cold and warm contrast and lightness contrast of the picture.

② font. There are thousands of fonts in Chinese and hundreds of thousands in English. How to choose the right font? Divide fonts into several common fonts according to different target types and styles, establish a common font library, develop good habits and make common templates.

③ label. In advertising design, we often use some labels, such as price labels and promotional content labels, and these label designs should also conform to product characteristics. The applet 1.1 is tested online

④ booted. Clear buttons and arrows will give buyers psychological hints that cannot be underestimated. Why do the buttons we display on the web page look three-dimensional like those on the remote control at home, because these tactile hints remind us to click.

What are the design skills of e-commerce promotional advertisements? Global Ivy Xiaobian will share them with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article can help you in your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn. What are the differences between the design page styles of Tmall and JD.COM when we make a detailed page or homepage? Say above 6 o'clock! Thank you. E-commerce design answer

First of all, as large-scale e-commerce platforms in China, the design styles of the details pages of these two companies have been constantly changing. If you want the whole difference, you can only answer the current version.

JD.COM: version 7.3.2, whose page design adopts horizontal browsing mode, originally it is pull-up paging.

Taobao: version 8.3.1, whose page design changes the original pull-up paging into a unified page. The drop-down of Taobao's details can show more other visited goods, which can also be regarded as a brief introduction and promotion.

Although the styles and designs of the two are different, it is actually a different way of displaying content. How to make an e-commerce poster?

Actually, you don't need ps to make posters now, such as band-AIDS, lazy design and other tools. There are a lot of poster templates in it. As long as you write a copy in advance, find a suitable template, and then replace the text and pictures, it is really convenient for people who have not systematically studied design and want to make a poster that can be used.