Hotel guest identity w refers to the identity and status of guests in the hotel, so it is also called guest identity. Guest status can be divided into a variety, such as ordinary guests, member guests, high-end guests and so on. Ordinary guests are usually one-time or short-term guests, while member guests are guests who have registered as members in the hotel and accumulated certain membership points. High-end guests are guests who usually enjoy extra professional services and luxury concessions. Therefore, hotel operators should not only consider serving their own guests well, but also provide differentiated services according to different guest conditions, so as to enhance their satisfaction and loyalty.

In addition to identity, guest identity can also be distinguished according to guest behavior. For example, there are obvious differences between business guests and leisure holiday guests. Business guests usually work in hotels and need stable network links and quiet workplaces, which requires the hotel's infrastructure, room layout and technical service level. On the other hand, leisure and holiday guests often pay attention to leisure facilities and wide perspectives, and have different needs for facilities and dining experience in the room. Therefore, hotels should provide services to meet the different needs of guests from the perspective of their behaviors.

From the identity of guests, it is not difficult to see how to improve the performance of the hotel. We should pay attention to both high-end guests and ordinary guests, and establish a stable quality service system to attract more guests to stay in the hotel. In addition, by understanding the behavior of guests, the needs of different guest groups are clarified, and refined services include but are not limited to catering experience, strengthening network management, and optimizing environmental conditions. Improving service quality and attracting more customers will also help hotels to expand market share and stabilize or increase operating income.