In the era of Internet prosperity, means and methods of communication emerge in an endless stream, and a great deal of information is bombarded. How to make consumers remember the content is particularly important. In recent years, people in the catering industry have gradually realized the importance of intellectual property rights in catering. In the past two years, catering based on intellectual property rights has become a hot topic. Many catering enterprises either create their own brand image to build their own cultural strength, or cross-border cooperation with intellectual property rights to increase attention. The catering brand based on intellectual property rights has become an indispensable part of the brand strength of catering enterprises.

China's rich traditional history and culture is the largest resource pool of intellectual property rights in the cultural industry. In fact, many traditional historical and cultural works are deeply loved by the public. In recent years, more and more games, cartoons and movies based on classical literature and historical themes have appeared, becoming the most cultural intellectual property with cultural identity and value.

at the same time, the development of the internet and new technologies has had a far-reaching impact on the field of cultural intellectual property rights. The main Internet platforms that actively deploy the cultural intellectual property market have strengthened the collision with traditional cultural intellectual property rights, and gradually set up an important stage for cultural intellectual property rights construction. Online games, online literature and online animation have endowed traditional culture with greater vitality and formed products with a large audience and cultural value.

with the continuous weakening of the liquidity dividend, it is difficult to reproduce the miracle of the brand by relying on a single concept. In the final analysis, products must be the foundation to support the rapid development of brands. Many so-called intellectual property restaurants are just appearances, and they don't relate intellectual property content to dishes and environment. Therefore, how to prolong its life cycle has become a problem that food companies have to consider.