Enterprise, standard, modeling, logo, trademark, theme, definition, font, color system, image, pattern and red wine vi are intangible wealth for the wine industry. What elements should be included in the design of red wine VI?

(1) logo (corporate logo)

① definition: to represent the enterprise with specific and clear shapes and patterns, reflecting the connotation and external image of the enterprise.

② corporate logo features: identifiability; Leadership; Identity; Shaping; Extensibility; Systematic; Times.

③ The theme of corporate logo design is corporate brand name (corporate name); Taking the initials of the enterprise name as the theme; Taking the meaning of enterprise name (brand) as the theme; Taking corporate culture and business philosophy as the theme; Taking the business content and product modeling as the theme; Take the traditional history or regional environment of enterprises and brands as the theme.

(2) (product) trademark

① Definition: a trademark is the symbol of a commodity; A sign that an enterprise is engaged in commercial activities.

② Type of trademark form: word mark; Graphic trademark; Combination trademark; Non-image trademark

③ trademark components: image (patterns, characters, etc.); Name (pronunciation); Color.

④ trademark function (feature): attention; Understandability; Easy to be remembered and recognized; Representative; Documentary; Protective; Registrability; Publicity and beautification functions; Establish and improve the brand awareness function of enterprises.

⑤ key points of trademark design: function comes first, the form is functional service, and the communication function is emphasized; The form is concise, distinctive, universal and easy to understand; Vivid, infectious and contemporary.

what are the principles of brand design positioning in enterprise VI design?

(3) enterprise standard words

① definition: organize and combine the image of the enterprise or related appellations into a group font, and create the unique style of the enterprise through the clear characteristics such as text sustainability and explanatory, so as to achieve the purpose of enterprise identification.

② types of enterprise standard words; full name (in Chinese and English) and abbreviation of enterprise name standard words; Standard word of product name; Standard word of inherent product name; Standard word of activity title; Promote standard words.

③ Whether the design essentials of standard characters conform to the industry and product image; Whether there is innovative style and unique appearance; Whether to convey the development and trust of the enterprise; Whether it meets the preferences of the buying age group; Whether there is a sense of readability, intimacy and beauty;

④ detail design of standard characters: determine the shape; Configure strokes; Font size correction, width correction between words; Uniform fonts and clear arrangement direction.

(4) enterprise standard color

① definition: an enterprise designates a fixed color or a set of color systems with a certain feature, which is applied to all media that convey design visually, and through the perceptual stimulation and psychological reaction of color, it highlights the business philosophy and product characteristics of the enterprise, and shapes and conveys the corporate image.

② enterprise standard color category monochrome type; Polychromatic type; Basic standard color+auxiliary standard color.

③ The applicable industries of color are red series: food, petrochemical, transportation, medicine and health, medicine, finance and department stores; Orange series: food, petrochemical, construction, department stores; Yellow series: electrical, chemical, lighting, food; Green department: finance, forestry, fruit and vegetable industry, construction industry, department store industry; Blue department: transportation, sporting goods, pharmacy, chemical industry, electronics, science and technology; Purple series: cosmetics, decorations, clothing, publishing; Pink series: children's products and women's products.

(5) corporate modeling (mascot)

① Definition: In order to strengthen corporate personality and appeal to product characteristics, appropriate figures, animals or plants are selected to make concrete illustrations, which form visual focus through amiable and lovely modeling, making people have a strong impression of fixed memory and shaping modeling symbols recognized by enterprises.

② Characteristics of enterprise modeling: descriptive; Intimacy; Fluency.

③ Key points of enterprise shape design: story; Historicity; Material; Characteristics and habits of animals and plants; Consider the taboos of religious beliefs, the likes and dislikes of customs and habits, and reflect the nationality.

(6) corporate symbol pattern

① definition: maintain the relationship between the guest and the host with the basic core elements in visual identification design, increase the application of graphic design through beautiful patterns, and strengthen corporate image.

② function: to complement the appeal of corporate image; Increase the adaptability of design elements; Strengthen the rhythm of visual perception.

③ design essentials: deriving changes from logo graphics; Design the unit shape separately to coordinate with the signs and standard characters.

(7) Enterprise-specific printing fonts

① Definition: Through unified special fonts, consistent visual symbols are assembled and applied to enterprise communication media, advertising promotional materials, product packaging, etc. to convey the unified image of the enterprise.

② design essentials: select fonts similar to those of the enterprise from the existing fonts; Keep in harmony with enterprise standard words; Pay attention to the occasion of font size application; If conditions permit, we can design a special innovative font with a unified style with the enterprise standard characters.

(8) The combination of basic elements standardizes enterprise logo and standard words; Trademarks and standard words; Signs and symbolic patterns (corporate modeling).